Generative AI tools are not just recommending products—they are shaping how consumers perceive them. This latest issue in the Psychology of Gen AI series, the third phase of the seventh study on AI product recommendations, examines how small changes in prompt wording alter the explanations AI systems generate around the same brand. Using ChatGPT descriptions of Arm & Hammer Advance White toothpaste across multiple, shopping-related prompts, the study reveals how AI recommendations construct different product narratives, emphasize different benefits and even introduce different caveats depending on the consumer’s wording of their question.
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Retail Media Networks (RMNs) have become a cornerstone of modern advertising, but measurement practices across networks remain inconsistent and difficult to compare. This new ARF study examines 16 major RMNs to uncover how advertising assets, attribution systems, incrementality testing and closed-loop measurement are actually implemented in practice. The findings reveal that while reporting dashboards may appear unified, the underlying measurement systems often rely on disparate sources of retailer data, platform reporting, modeling and privacy-safe integrations. The report offers practical guidance for advertisers evaluating retail media investments and highlights the growing need for industry-wide measurement transparency and standards.
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Watching television is often a shared experience, but how does co-viewing affect audience attention? An analysis of nearly 25 billion seconds of TV viewing data reveals that watching with others decreases attention to advertisements while increasing attention to programming. The effects vary by platform, with linear TV outperforming CTV in sustaining attention during co-viewing situations. The study also finds that longer co-viewing sessions strengthen engagement, while longer ads can undermine attention. These findings offer important guidance for advertisers, content creators and media planners seeking to maximize audience engagement in an increasingly fragmented television landscape.
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