Morning Coffee

About Morning Coffee

Morning Coffee is a customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond. Morning Coffee keeps you up-to-date on what you want to know, when. Browse through various topics and publications to stay on top of the latest industry news.

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5 Cups of Morning Coffee

What’s New This Week

Each week our Knowledge Specialists summarize the top articles in 5 Cups of Morning Coffee below!

How Data Inspires Creativity

Jun 29, 2015

Lynn Power, President, J. Walter Thompson, New York and Eric Weisberg, Executive Creative Director at J. Walter Thompson, New York opened this session with what CMOs are being overwhelmed by: Complexity; Pressure; Reactive; Unprepared; Stretched. The 1960’s creative process is gone, and the competition between the creative and account functions have been replaced by creative, […]

What is the Value of an Interaction?

Jun 29, 2015

John Gibs, VP, Data Science and Analytics at Huge discussed “What is the value of an interaction rather than an impression?” “There is a need to move products from a digital space to real world.” People who feel close to brand feel they have a relationship, but it is the people who are not close […]

 From Surviving to Thriving: Redefining success and innovating the architecture of our lives

Jun 29, 2015

Arianna Huffington, President and Editor in Chief of the Huffington Media Group, opened her session saying: “It is an amazing time to try and bring together this explosion of data. 90% of data has been created in the last two years.” And yet, there’s still a need for wisdom, intuition, and strength. Arianna spoke about […]

Increased Consumption of Longer-Form Videos on Mobile Devices

Jun 22, 2015

Jack Loechner, writing in the Research Brief From the Center for Media Research, discusses a new survey by the IAB, “Mobile Video Usage: A Global Perspective. Findings include: -30% of total respondents watch videos that are 5+ minutes on their phones daily or more frequently. -Longer programming, such as movies and full-length tv show episodes […]

Tips for Retailers on Increasing Consumer Personalization

Jun 22, 2015

This Retailwire article by Martin Mehalchin, Partner, Lenati, summarizes a presentation by Lucinda Duncalfe of Monetate on the “Five Stages of Personalization.” Level 1-Use A/B testing to develop campaigns that optimize the experiences of the digital consumer. Level 2-Use targeting via in-session or contextual data or behavior. Level 3-Leverage first and third-party data to deliver […]