5 Cups of Morning Coffee

About Morning Coffee

Morning Coffee is a customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond. Morning Coffee keeps you up-to-date on what you want to know, when. Browse through various topics and publications to stay on top of the latest industry news.

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What’s New This Week

Each week our Knowledge Specialists summarize the top articles in 5 Cups of Morning Coffee below!

Advertising Appeals By Country

Jan 26, 2015

Research for a CPG category in the Journal of Advertising Research suggests that emotional messaging is more effective in wealthier countries. The authors propose that:

We Need a Bigger Toolbox

Jan 26, 2015

A report from the IAB and the Winterberry Group reveals that enterprise marketers use on average over a dozen distinct ad/marketing data toolsets, with close to 10% using more than 30 tools. Tools were mainly used by organizations’ digital marketing, analytics, media buying, and CRM teams.

Buying Time

Jan 26, 2015

Euromonitor highlights the top global consumers trends for 2015. Among the themes: connected health, the rise of lightweight living, and buying convenience.

A Big Year for Podcasts

Jan 26, 2015

Edison Research reports that total audio time listening to podcasts increased, among Americans who listened to at least 1 podcast in the past 24 hours. For the first time, podcast listeners “are now listening to more podcast audio than any other form of audio.”

Are You Making Zombies or Superheroes?

Jan 26, 2015

A good digital strategy isn’t just about trying to get attention, according to an article in the Harvard Business Review. Common mistakes that brands make include: