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Morning Coffee is a customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond. Morning Coffee keeps you up-to-date on what you want to know, when. Browse through various topics and publications to stay on top of the latest industry news.

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5 Cups of Morning Coffee

What’s New This Week

Each week our Knowledge Specialists summarize the top articles in 5 Cups of Morning Coffee below!

Who Are the 15% of Americans Who Don’t Use the Internet?

Aug 03, 2015

Pew Research Center’s recent report shows that despite the importance of the Internet for information, news, shopping, and communications with family and friends, 15% of American adults do not use the Internet.  This percentage has not substantially changed over the past three years. This Pew Research analysis reveals that Internet non-adoption is correlated with a […]

Changes in Back-to-School Shopping Habits

Aug 03, 2015

Yuyu Chen, writing for ClickZ, examines a recent Deloitte survey of 1,015 U.S. parents of school-aged children about their back-to-school shopping plans. Among Deloitte’s findings: Nearly 40% of parents think back-to-school shopping is less important this year than it was last year. 31% of parents will not complete their shopping until after the school year […]

The Corporate Cost of Bad Prospect Data

Aug 03, 2015

The high cost of bad prospect data is analyzed by Henry Schuck in this MarketingProfs article.  A sales department can lose approximately 550 hours and $32,000 for every sales rep using bad prospect data. Bad data includes incorrect phone numbers, outdated physical and email addresses, incorrect titles or job functions and misspellings.  Sources of bad […]

Americans Increasingly Shop Online and Value Free Shipping

Aug 03, 2015

Mintel’s Online Shopping US 2015 report indicates that Americans are increasingly selecting e-tailers rather than brick-and-mortar retailers. Jack Loechner, writing for the Research Brief From the Center for Media Research, summarizes some of the key points of this study: -69% of US online adults shop online at least monthly, and 33% have shopped online every […]

Mobile Becoming the First Screen

Aug 03, 2015

Jack Loechner, writing for the Research Brief From the Center for Media Research, analyzes The Salesforce Marketing Cloud Report, and finds key changes in global mobile consumer behavior and the digital and advertising landscapes. Among the findings: -Mobile is increasingly becoming the first screen in terms of time spent by consumers with media. -Combined, Facebook, […]