5 Cups of Morning Coffee

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Morning Coffee is a customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond. Morning Coffee keeps you up-to-date on what you want to know, when. Browse through various topics and publications to stay on top of the latest industry news.

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What’s New This Week

Each week our Knowledge Specialists summarize the top articles in 5 Cups of Morning Coffee below!

Mobile Accounts for a Third of Global Ecommerce Sales

Dec 15, 2014

Mobile now accounts for 30% of eCommerce transactions globally, according to a new report from Criteo. Among the trends highlighted: Mobile is not just for research. Shoppers are making mobile purchases in all categories, with high adoption seen in the fashion and luxury (30%) and travel (27%) categories. The top quartile of retailers generate 35-40% […]

The Elusive Millennial Male

Dec 15, 2014

Research from Nielsen reveals insights into Millennial males, a group often perceived as elusive to marketers: While Millennial males spend less time on average each week consuming traditional TV, they make up much of the difference online. “This group spends significantly more time per week (2 hours 15 minutes) than any other demographic watching videos […]

Email Preferred for Brand-Consumer Communications

Dec 15, 2014

Survey results from MessageSystems highlighted in Media Research Brief suggest that email is consumers’ preferred method of communication with brands. This was true for both initiating communication with brands on non-emergency customer service issues, as well as receiving special offers or coupons. In terms of the latter, 25.1% preferred to receive special deals via email, followed […]

US Remains Most Valuable Nation Brand

Dec 15, 2014

Brand Finance’s annual report confirms that the US remains the world’s most valuable nation brand. The report, which was highlighted in Research, looks at the impact a country’s reputation and image has on governments, investors, students, and consumers. China, Germany, UK, and Japan round out the top five. Fastest growing countries in terms of brand value […]

Streaming Cannibalizes TV Viewing, But Not Ad Dollars

Dec 15, 2014

CBS research unveiled last week suggests that streaming on Netflix and other services has started to cannibalize TV. The study found that households with Netflix watch significantly less traditional television than homes without Netflix. According to the New York Times, CBS Chief Research Officer David Poltrack said that while Netflix is a competitor for viewers, it does […]