5 Cups of Morning Coffee

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Morning Coffee is a customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond. Morning Coffee keeps you up-to-date on what you want to know, when. Browse through various topics and publications to stay on top of the latest industry news.

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What’s New This Week

Each week our Knowledge Specialists summarize the top articles in 5 Cups of Morning Coffee below!

The Rise of the Marketer

Mar 02, 2015

According to a report from the Economist and Marketo, 81%  of marketing executives surveyed said that they need to restructure the marketing organization to better support the business. Change is seen to occur in these areas:

TV Ad Spending Remains Soft, While Social and Video Jump

Mar 02, 2015

Magna Global expects TV ad revenue to decline 2.9% in 2015, including the impact of political and Olympic spending, as reported in the Wall Street Journal . US ad growth in general is hampered by ‘digital deflation’ — the idea that media companies don’t earn as much for their content in digital formats as they […]

How to Bridge the Generational Screen Gap

Mar 02, 2015

Millward Brown Digital found that while younger audiences consume less TV than older generations, the majority of consumers across all generations still rely on laptops or PCs. The study, which was cited in AdAge, also found that “for low-attention tasks, audiences prefer smartphones, but that as the amount of time spent on a task increases […]

Millennials Value Experiences More Than Possessions

Mar 02, 2015

Research from Zenith Optimedia suggests that this generation “feels a growing affinity for brands that help them to take control of their lives and offer worthwhile experiences rather than more possessions.” The report, highlighted in Marketing Week, examines the factors that drive happiness in young adults. Among the findings:

Movie’s Online Buzz Predicts Box Office Outcomes

Mar 02, 2015

Mediapost highlights a paper in the upcoming issue of the Journal of Advertising Research that analyzed variables impacting the box office earnings of 62 movies in their opening weekend.