Morning Coffee

About Morning Coffee

Morning Coffee is a customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond. Morning Coffee keeps you up-to-date on what you want to know, when. Browse through various topics and publications to stay on top of the latest industry news.

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5 Cups of Morning Coffee

What’s New This Week

Each week our Knowledge Specialists summarize the top articles in 5 Cups of Morning Coffee below!

Global Advertising Industry Will Lose an Estimated $21.8 Billion to Ad-Blocking Software in 2015

Aug 24, 2015

According to a study released by Adobe Systems and PageFair, the estimated loss of global revenue due to blocked advertisements exceeded $21.8 billion in 2015, and this loss is projected to rise to $41.4 billion in 2016.   On a global basis, the number of consumers using ad-blocking software grew by 41% during the first […]

Google’s Alphabet Restructuring

Aug 24, 2015

According to Knowledge@Wharton, the school’s online business analysis journal, Google’s move to restructure itself under a new holding company named Alphabet will help protect its core brand. In addition, this reorganization will provide greater independence for its riskier investments, such as driverless cars and human longevity, and it will also bring greater accountability and transparency […]

Individual-Centric Digital Marketing

Aug 24, 2015

Marketers now have the ability to reach consumers with targeted and highly personalized marketing across devices. The rise of individual-centric digital marketing has transformed the way in which marketers address their audiences according to David Williams, CEO, Merkle, writing for iMedia Connection. Marketers are able to blend the data and insights from both offline and […]

Customers as Ethnographers

Aug 24, 2015

Writing for the Harvard Business Review, Julie Wittes Schlack, co-founder and Senior Vice President, Innovation and Design, C Space, discusses the value of insights gathered from consumer mobile self-ethnographies. Bringing consumer experience to life for clients can be extremely valuable for a variety of purposes, including product and service development, package design, promotional strategies, as […]

Turning Social Media Influencers Into Brand Advocates

Aug 24, 2015

Companies are challenged by the need to locate the right social media brand influencers and to craft the content that will turn these influencers into brand advocates. Jack Loechner, writing for the Research Brief From the Center for Media Research, presents the finding of a report by SoftwareAdvice which shows how predictive analytics software can […]