5 Cups of Morning Coffee

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Morning Coffee is a customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond. Morning Coffee keeps you up-to-date on what you want to know, when. Browse through various topics and publications to stay on top of the latest industry news.

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What’s New This Week

Each week our Knowledge Specialists summarize the top articles in 5 Cups of Morning Coffee below!

English Proficiency Rises Among Hispanics

May 21, 2015

Cheryl Russell analyzes the Pew Research Center’s Hispanic Trends study, “English Proficiency on the Rise Among Latinos.” According to the Pew study, although most Hispanics in the U.S. speak Spanish at home, a growing number, currently 33.2 million, speak English proficiently. Pew analyzed 2013 Census Bureau data, which revealed that 68% of all Hispanics ages […]

Gen Z-The Next Target of Marketers

May 21, 2015

Gen Z, the generation of teens following Millennials are the next target of marketers, according to Ashley Rodriguez, writing for Advertising Age. Members of Gen Z have their own unique set of characteristics: -Practical and value conscious. -Seek best quality at the right price. -Value experiences. -Risk takers who thrive on discovering something new and […]

Tactics and Challenges of Visual Marketing

May 21, 2015

Ayaz Nanji, writing for MarketingProfs, presents the results of a visual marketing survey of 204 marketers by Digiday and Chute. -Professional photography is the best performing visual content type. 59.2% of survey respondents reported that professional photography is one of the visual asset types that performs best on desktops while 55% say professional photography is […]

Cross-Platform Measurement Criteria

May 21, 2015

The Coalition for Innovative Media Measurement (CIMM) has developed seven criteria to measure cross-platform exposure of both content and ads, according to Jane Clarke, CEO and Managing Director of the organization. Charlene Weisler, writing for Media Village, discusses these criteria: -Go beyond panels, which are too limited in size and unable to account for out-of-home […]

What Influences Consumer Purchase Decision? WOM and Paid TV

May 21, 2015

Jack Loechner, writing for the Research Brief from The Center for Media Research, discusses Deloitte’s 2015 Digital Democracy Survey, which highlights the influencers of U.S. consumer purchases: -More than 80% of Americans aged 14+ report that recommendations from friends, family or known acquaintances have a medium or high influence on their purchase decisions. -Among paid […]