5 Cups of Morning Coffee

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Morning Coffee is a customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond. Morning Coffee keeps you up-to-date on what you want to know, when. Browse through various topics and publications to stay on top of the latest industry news.

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What’s New This Week

Each week our Knowledge Specialists summarize the top articles in 5 Cups of Morning Coffee below!

Mobile Becomes America’s First Screen

Nov 24, 2014

A study from Flurry indicates that daily time spent on mobile has pushed past TV. While average TV time remained constant at 168 minutes, time on mobile devices increased to 177 minutes as of last quarter. This uptick was driven by app usage, but it isn’t the leading apps that get the credit. “The top 25 […]

Nearly Two-thirds of Non-Direct Inventory Deemed Non-Viewable

Nov 24, 2014

Mediapost cites data from Integral Ad Science, which found that only 36.7% of all display ads purchased on networks and ad exchanges in the third quarter were deemed ‘viewable’, based on MRC’s standard of 50% of the ad being in-view for at least one second. This figure is lower than the 45.3% rate from the […]

41% of Millennial Consumers Are Brand Ambivalents

Nov 24, 2014

IBM’s Consumer Products Study finds that consumer brand loyalty is fickle, and no longer associated with repeat purchasing. The report identifies four consumer clusters: Brand Enthusiasts, Brand Ambivalents, Product Purists, and Disassociated Shoppers.  These groups differ in their levels of communication with brands, willingness to provide input, and degree of comfort in sharing personal data. […]

Monday Newsletters Have Highest Open Rates

Nov 24, 2014

A recent Research Brief reports that email newsletters that arrived on a Monday had a 12.9% open rate in the second half of 2013, citing data from the 2014 Email Marketing Metrics Report by MailerMailer. Emails received on Tuesday had the second-highest open rate in the first half of the year, while those on Friday were […]

Native Ad Spending to Jump Despite Marketer Reservations

Nov 24, 2014

Top marketers including Ford, Kimberly-Clark, GE, and HP plan to increase spend in native advertising, according to eMarketer. The research firm forecasts spend at $4.3 billion in 2015, a 34% increase versus the current year. This figure will climb to $8.8 billion by 2018. Among the challenges cited with this format is the issue of […]