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Morning Coffee is a customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond. Morning Coffee keeps you up-to-date on what you want to know, when. Browse through various topics and publications to stay on top of the latest industry news.

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5 Cups of Morning Coffee

What’s New This Week

Each week our Knowledge Specialists summarize the top articles in 5 Cups of Morning Coffee below!

Internet adspend to overtake TV, study finds

Jul 27, 2015

According to the latest International Ad Forecast from Warc, the internet is expected to overtake TV to become the largest medium for advertising in 2016. Across all key markets, internet adspend is expected to register rapid growth, rising 15.6% to $135.9bn in 2015 and 12.7% to $153.1bn in 2016. At the same time, adspend on TV […]

Programmatic rises, ad viewability falls

Jul 27, 2015

Adform, a Danish digital advertising insights firm, reported that ad space bought via programmatic trading increased 76% year-on-year to April 2015, driven to a large extent by a 333% rise in spend on branding ad formats. However, despite brand advertisers paying more attention to programmatic, ad viewability across Europe declined 0.7% to 55% over the past year. See […]

What ‘digital’ really means

Jul 27, 2015

For some executives, it’s about technology. For others, digital is a new way of engaging with customers. And for others still, it represents an entirely new way of doing business. None of these definitions is necessarily incorrect according to a recent McKinsey article. But such diverse perspectives often trip up leadership teams because they reflect […]

Carrefour undertakes first large-scale beacon deployment in Romanian hypermarkets

Jul 27, 2015

Multinational retailer Carrefour has placed iBeacon networks in 28 of its hypermarket stores in Romania, pointing to the inevitable global rollout of personalized shopping experiences on mobile. This project taps 600 Onyx Beacon devices and is able to interact with the public at a commercial network level. Consumers who download the supermarket’s application can receive […]

Mobile Ad Fraud Could Cost U.S. Advertisers $857 Million Yearly

Jul 27, 2015

In-app fraud could surpass $1 billion globally in 2015, a new study finds. Mobile ad fraud is keeping pace with the ever-expanding mobile market, says digital ad fraud detection firm Forensiq. The company’s study details the nature and scope of ad fraud in mobile, including a new type of mobile in-app fraud called “mobile device […]