5 Cups of Morning Coffee

About Morning Coffee

Morning Coffee is a customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond. Morning Coffee keeps you up-to-date on what you want to know, when. Browse through various topics and publications to stay on top of the latest industry news.

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What’s New This Week

Each week our Knowledge Specialists summarize the top articles in 5 Cups of Morning Coffee below!

Energetic TV Ads Can Turn Off Viewers

Mar 09, 2015

A paper in this month’s Journal of Marketing finds that viewers experiencing a deactivating emotion (such as sadness induced by a TV drama) will respond as much as 50% more favorably to moderately energetic commercials as opposed to highly energetic ones. Despite this, highly energetic commercials are common, with the analysis indicating that over 80% […]

TV Now As Accountable as Digital

Mar 09, 2015

Mediapost highlighted empirical research unveiled at a live event held at Simulmedia which suggests that “when brands measure the return on their TV advertising investments based on the incremental sales they generate, they get better results.”

The Modern Day Food Gatherer

Mar 09, 2015

Ipsos reports that 45% of grocery shoppers go to two or three stores, and 30% shop at four or more stores. Shoppers who shop at only one grocery are in the minority.

Questions or Statements in Ads

Mar 09, 2015

Statements work best in intense environments, while questions do well in calming situations, according to a study highlighted in the Boston Globe. The research will be published later this year in the Journal of Consumer Psychology.

Online Shoppers Want Flexibility

Mar 09, 2015

Online shoppers are looking for alternative delivery options, states the latest UPS Pulse of the Online Shopper Study highlighted in WARC. This is particularly true in China, Hong Kong, Japan, Singapore, and South Korea, where 45% of respondents would prefer to have their order delivered to locations other than home. 33% want their order to […]