5 Cups of Morning Coffee

About Morning Coffee

Morning Coffee is a customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond. Morning Coffee keeps you up-to-date on what you want to know, when. Browse through various topics and publications to stay on top of the latest industry news.

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What’s New This Week

Each week our Knowledge Specialists summarize the top articles in 5 Cups of Morning Coffee below!

Marketing Insights: Are We Ready for Tomorrow?

Mar 30, 2015

Keith Weed, Chief Marketing & Communications Officer at Unilever, and Stan Sthanunathan, SVP of Consumer Marketing Insights at Unilever and ARF Board Member, gave the opening day’s keynote. When it comes to change, “the pace of change will never be this slow again.”

Finding Your Four-Leaf Clover: Turning Insights into Action

Mar 30, 2015

Lori Hiltz, CEO of Havas Media North America and ARF Board Member, offered six guiding principles to navigate the changing environment:

Video Brand Building in the Age of Abundance

Mar 30, 2015

Tara Walpert Levy, Managing Director at Google & YouTube, declared that this is the age of abundance. People have an incredible amount of choices, and nowhere is that more true than in video. To drive results for brands it’s important to get insights quickly and measure the moments that matter.

Marketing in a Mobile First World

Mar 30, 2015

Matthew Idema, Director of Product Marketing at Facebook, described some of the solutions available to enhance value for advertisers, designed around specific campaign objectives. He explained how research and measurement tie back to product decisions.

Reinventing Insights and Analytics

Mar 30, 2015

Jeffrey Graham, Ph.D., Director of Global Ad Research at Twitter, discussed how the research team creates value for the business.