Engaging Consumers
Council Chair Greg Whiteman previews May 22 meeting and talks with us about the U.S. Postal Service’s efforts to understand its customers.
In a multi-platform, consumer-controlled world where brands compete to attract and retain customers, it’s more important than ever to understand what inspires a real connection with a brand. The ARF’s new Engagement Council spearheads the effort.
Engagement sparks a running debate in the industry. What is the best way to get consumers to develop a relationship with a brand that inspires them to act in a way that benefits an advertiser? What are the roles of media and advertising in creating engagement? And how can the results be measured most effectively?
Read More
PBS KIDS Sprout is the only 24-hour preschool destination available on TV, on demand and online for kids ages 2–5 and their parents and caregivers. Since debuting its video on demand (VOD) service in April 2005, PBS KIDS Sprout has become the #1 on-demand service for younger children, generating over 250 million orders.
JUNE 24, 25 – Audience Measurement 3.0
Councils
MAY 14 – Video & Electronic Media in Chicago
MAY 15 – Media Effectiveness in Chicago
MAY 22 – Engagement
JUNE 10 – Audio
JUNE 12 – Print
JUNE 17 – Online Research Quality
JUNE 19 – Online Media
Webcasts
MAY 21 – Summer Blockbusters: Boom or Bust?
JUNE 12 – An Economic Storm is Here: How Will Your Business Weather It?
JUNE 18 – Fall TV shows. Hit or miss?
Industry Events
MAY 8,9 – WOMM-U
-
Newest Members Highlight Growing Impact of The ARF
Dentsu, RPA, Hershey, T-Mobile, Discover Financial, Telemundo and VMS Top List of Leading Advertisers, Agencies and Media To Join.
Read More -
MTV Networks “Multi-screen Engagement Case Study” of “The Hills” Presents "Breakthrough" Evidence of Engagement
-
Reviewer Considers Online Advertising Playbook a Timeless Resource for Brand Building
-
Cases and Research from WARC
World Advertising Research Center (WARC), Journal of Advertising Research publisher, shares articles on a variety of topics with ARF members and website visitors.
Read More
-
-
Effective Prescription Drug Ads
Factors that influence the effectiveness of direct-to-consumer (DTC) advertising of prescription drugs.
Read More -
Research Critical for Digital Marketers
Convention co-chair and comScore CEO Gian Fulgoni stressed the need for media and consumer research to understand advertising effectiveness in an interview with ARF.
Read More -
Joel Rubinson's CRO Blog
Research is Cool
One of the biggest challenges Research faces is getting kids jazzed up about it as a career.
Read More
