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Become a member of the ARF and get access to the latest in knowledge, research, events and thought leadership the industry has to offer.

ARF Great Mind Awards entry deadline is Friday, February 10 - Nominate someone today!

Join us in recognizing and celebrating individuals who contribute to the excellence and advancement of advertising research.

Join the ARF Webcast at 12:00PM on Wednesday, February 15!

Tuesday, February 21, 2012, 5:30-7:30PM... Register here

Join over 3,000 marketing executives March 25-28, 2012 at the Marriott Marquis, NYC

Find out how the ARF is addressing the challenge of predictive validity in advertising research measures.

FREE Digital Download of the Journal of Advertising Research

posted: February 6, 2012

posted: January 30, 2012

Ted McConnell - The ultimate answer to What's in it for me?

Join us this year for Re:think 2012

Gian Fulgoni, 50 Years of Advertising Research

Jonah Lehrer, Author of How We Decide

Feb 15 Webcast: How Biometrics Make A Difference

Feb 16 Webcast: Combating Consumer Buy Down Behavior In Recessionary Times

Feb 16 Event: Social Media Week in New York City

Feb 21 Event: ARF Young Pros: From Great Insights To Great Campaigns

Feb 23 Webcast: The Devil Inside – What Drives PR and Ad Execs to Conduct Research for Publicity: The PR/AD Agency’s Research Toolkit

Feb 28 Forum: Audio Forum - Radio: Creative, Commercial and Cross-Platform

Mar 06 Forum: People Forum - Youth

Mar 08 Webcast: SmartSelect - A Smarter Way To Select Potential Respondents

Mar 25-28 Event: Re:think 2012 - Shifting Sands . . . Understanding the New Consumer

Mar 27 Award: 2012 David Ogilvy Awards

Mar 28 Award: The ARF 2012 Great Mind Awards

Apr 12 Forum: People Forum - Multicultural Shopper Insights

Jun 11-12 Event: Audience Measurement 7.0