Audience Measurement 7.0 Call for Papers Extended One Week

Submit your proposal by March 1, 2012 for AM 7.0: "The Measurement Crisis"

Re:think 2012: The Annual Convention + Insights Zone

Join over 3,000 marketing executives March 25-28, 2012 at the Marriott Marquis, NYC

Join the ARF Webcast at 12:00PM on Thursday, February 23!

Find out how the ARF is addressing the challenge of predictive validity in advertising research measures.

The December 2011 issue of the Journal of Advertising Research explores the world's fastest growing advertising market.

Become a member of the ARF and get access to the latest in knowledge, research, events and thought leadership the industry has to offer.

FREE Digital Download of the Journal of Advertising Research

posted: February 16, 2012

posted: February 13, 2012

Ted McConnell - The ultimate answer to What's in it for me?

Join us this year for Re:think 2012

Gian Fulgoni, 50 Years of Advertising Research

Jonah Lehrer, Author of How We Decide

Feb 23 Webcast: The Devil Inside – What Drives PR and Ad Execs to Conduct Research for Publicity: The PR/AD Agency’s Research Toolkit

Feb 28 Forum: Audio Forum - Radio: Creative, Commercial and Cross-Platform

Mar 06 Forum: People Forum - Youth

Mar 07 Webcast: Neuroscience + Copy Testing + Super Bowl Ads = ?

Mar 08 Webcast: SmartSelect - A Smarter Way To Select Potential Respondents

Mar 25-28 Event: Re:think 2012 - Shifting Sands . . . Understanding the New Consumer

Mar 27 Award: 2012 David Ogilvy Awards

Mar 28 Award: The ARF 2012 Great Mind Awards

Apr 04 Webcast: Behind The Cheering: How Understanding The Roots Of Sports Passion Helped StubHub Score with Fans

Apr 12 Forum: People Forum - Multicultural Shopper Insights

Jun 11-12 Event: Audience Measurement 7.0