THOUGHT LEADER SERIES

Free for ARF Members

ARF research among markers show the top frustration with mix modeling is its too slow, and doesn’t deliver insights about the creative. This Thought Leader Program shows a proven solution to solving the short comings of mix modeling, and achieving a bottom line increase in ROI.

The benefit of this approach is well illustrated in the work the ARF and Marketing Evolution has done with the MMA and other mobile industry leaders on the global SMoX.me initiative. SMoX.me aims to give marketers an incredible compelling, fact based story on ROI value of mobile to their business goals.

This presentation will show specific case studies from marketers that have joined the “real-time ROI club.” Attendees will see how big data and continuous analytics are applied to measure in-market performance of advertising. The presentation will deliver demonstrations based on selected attendees brands. (If you would like to see a demonstration of how it applies to your brand, indicate your interest on the RSVP).

To RSVP, please email Daniel Bulgrin.

Featured Speakers and Panelists