Thought Leader Webcast
Free for ARF Members
Thursday, February 26, 2015 1:00–2:00PM ET
In this webcast we will explore the role of emotions in advertising. We will also review a case study where emotion testing with facial coding was used in qualitative research to help a financial services company select the most impactful animatics and to optimize their ad campaign before full production occurred. Affectiva’s Affdex Discovery is the only facial coding and emotion analytics software expressly designed for qualitative research, and is used in market today to understand consumer emotional engagement. Learn how Elevated Insights used Affdex Discovery to provide their financial services client with the insights to develop an emotionally engaging ad campaign – quickly and with no travel involved.
Speakers
Rana el Kaliouby – Co-Founder and Chief Science Officer, Affectiva
Debbie Balch – Founder, Elevated Insights
