THOUGHT LEADER SERIES

Free for ARF Members

Thursday, March 5, 2015 · 2:30–4:30PM PT

What are your customers and prospects interested in outside your brand and offerings? What new markets or strategic opportunities might be right under your nose?

The ARF & Crimson Hexagon are hosting a thought leadership event on March 5 in San Francisco to discuss the latest in audience analysis & consumer segmentation. Senior Researcher, Mitch Brooks, and SVP of Sales & Marketing, John Donnelly will host a panel of Crimson customers to discuss how audience analysis is informing cutting-edge marketing strategy. Join market leaders General Mills, Trulia and Perseus Books to hear how the latest marketing technology is helping brands uncover new markets & customers.

Featured Speakers
Mitch Brooks – Director of Analytics, Crimson Hexagon
Jaimee Callaway – Digital Marketing Director, Perseus Books
John Donnelly – SVP, Global Sales and Marketing, Crimson Hexagon
Matt Wilson – Manager, Global Trends & Global Consumer Insights, General Mills
Ali McCourt – Senior Marketing Manager, Consumer Marketing, Trulia

To RSVP, please email Daniel Bulgrin.