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Rosie Aponte, membership services manager, comes to the ARF from the Alzheimer's Foundation of America. There, she quickly progressed from receptionist to the director of Membership and Grant Making, where she was solely responsible for managing the foundation's relationships with member organizations nationwide. She now works with the ARF's membership team to ensure the delivery of knowledge and member value to the ARF's 400+ member companies. Rosie is a graduate of SUNY New Paltz and a native "Bronxonian." (Let's Go, Yankees!)
Gwen La Fantasie has been with the ARF since October 2007. Currently a membership manager, Gwen works with the ARF's membership team to ensure value delivery to the ARF's 400+ member companies. She is a co-founder of the ARF Young Pros, and works on regional membership programing, with the aim to develop the ARF community outside the New York area. Gwen originally hails from California, where she received degrees in communication and psychology from the University of California, Santa Barbara.
Jeremiah E. Tucker, membership development manager, has been with the ARF since 2009, working with the business development and membership teams to increase the breadth and depth of the ARF's membership community. He has also spent time at CARU (Children's Advertising Review Unit) helping to regulate fair advertising to children. Jeremiah graduated with honors from Hunter College, where he studied psychology and media. He's a born and raised New Yorker and loves to play basketball!
Brittney Flynn works to develop new products using consumer data sources at The NPD Group, Inc. She is a graduate of Tufts University with a degree in quantitative economics and a minor in communications and media studies. Brittney currently resides on the North Shore of Long Island and has a passion for rowing and baking.
Jamie is a community manager at Communispace, where she focuses on utilizing best practices to create highly-engaged communities that yield actionable insights for clients. Jamie earned her B.A. at Brandeis University, where she majored in economics and art history. Outside of the office, Jamie enjoys running, traveling, watching Boston sports, and hanging with friends.
Yoshi serves as a project director with GfK MRI's Starch Advertising Research, where he works on Starch AdMeasure, the most trusted source of market intelligence about print advertising effectiveness, and Starch Digital, a measurement service for digital magazine advertising on tablets like the iPad and Kindle Fire. Yoshi received a B.A. in political science and philosophy from Swarthmore College, joining GfK MRI in 2009 after ample cross-country traveling and a stint volunteering with Organizing for America.
Kasey helps create thoughtful and innovative audience analyses in order to best position and distinguish the Music Group properties in the marketplace. In 2011, she received a B.S. in business administration from Bucknell University, graduating with cum laude honors. In her free time, she enjoys skiing and being anywhere near an ocean. Kasey's favorite shows are Homeland and Modern Family.
Theresa Nguyen is a marketing insights manager at Electronic Arts, where she is responsible for advertising effectiveness research, audience profiling, and industry analysis for the Global Media Solutions group. Prior to EA, Theresa managed marketing research efforts for Microsoft's in-game advertising unit and has held partnership development and media sales positions, fueling her deep understanding of how to effectively leverage research when building and telling compelling stories.
Working in the User Experience group at The New York Times, Rebecca executes qualitative and quantitative user research on NYTimes.com and the NYT mobile apps. Previously, Rebecca held positions on the Custom Research & Insights team at Annalect and in digital media at OMD. She earned her bachelor's and master's degrees in journalism with a strategic communication emphasis from the University of Missouri.
Kelsey is on the U.S. Hispanic ad sales team at Google, where she is responsible for helping Fortune 500 clients reach the U.S. Hispanic audience via digital platforms. Prior to joining Google in June 2011, Kelsey was an analyst at McKinsey & Company and lived and worked in Spain for a year on a Fulbright Scholarship. Kelsey is passionate about online marketing, reaching multicultural audiences, and new digital platforms.
With a degree in psychology from the University of Miami and a background in social media, Amanda contributes to MRM's marketing strategies regarding consumer engagement in the digital world. Amanda has developed social media strategies for clients ranging from advertising, to music, to personal branding. She also maintains a fashion blog and regularly contributes to a number of digital magazines. Check out Amanda's work at AmandaIrel.com, or follow her @amandairel.
Sheila Murphy Seles was previously the marketing manager at Bluefin Labs, where she worked on communicating the value of Bluefin’s industry-leading social TV analytics solutions to major clients, press, and the industry as a whole. Before joining Bluefin, Sheila was with the Advertising Research Foundation. She received a master's degree from MIT's Comparative Media Studies Program. She is currently a fellow with MIT’s Futures of Entertainment Group. Follow her on Twitter @shelila.
Michael Heitner, SVP of Member Needs & Value, leads the ARF's membership team in delivering value to members by matching member business needs with ARF activities, initiatives and events that can positively impact those needs. Michael has extensive experience in building client relationships, including owning successful New York City advertising agency, Heitner Weiss, for over a decade and most recently as president of his former client's high-end jewelry brand, Verdura.
Susan Pechman is a seasoned and visionary marketing executive with more than twenty-five years of strategic and management experience. Her expertise covers all facets of integrated marketing including branding, market research, advertising, direct response, online marketing, social networking, lead generation and sales support, public relations, and corporate communications. An early adopter of new media, Susan recognized the importance and benefits of a technology-enabled world and leveraged this recognition to develop award-winning programs and cutting-edge campaigns. Susan has served as chief marketing officer of The NPD Group, a leading global information company, since 2001. In her role she leads the company’s world-wide marketing initiatives and oversees all corporate marketing initiatives including branding, corporate and field marketing, marketing integration, direct marketing, public relations, and corporate communications.
Tim consults with Fortune 500 companies, governments, and nonprofits looking to understand the public's attitudes toward a range of topics. He is director for the Green Gauge Survey and recently won the Advertising Research Foundation's Rising Star Award for his work on Green Gauge. Previously, Tim held positions at the New Jersey Department of Agriculture and the New Jersey Solid Waste Policy Group.
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"Being a part of the ARF Young Pros allows you to surround yourself with people who share similar interests and ambition. And, it's a great platform for exchanging new information and ideas."
Nicole Medina, Client Service Analyst, comScore