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ARF Young Pros Advisory Board

Rosie Aponte – Membership Manager, The ARF

Rosie Aponte, Membership Services Manager, comes to the ARF from the Alzheimer's Foundation of America. There, she quickly progressed from receptionist to the Director of Membership and Grant Making where she was solely responsible for managing the foundation's relationships with member organizations nationwide. She now works with the ARF's membership team to ensure the delivery of knowledge and member value to the ARF's 400+ member companies. Rosie is a graduate of SUNY New Paltz and a native "Bronxonian." (Let's Go, Yankees!)

Gwen La Fantasie – Senior Membership Manager, The ARF

Gwen La Fantasie joined The ARF in October 2007. As senior membership manager, Gwen works to ensure value delivery to The ARF's 400+ corporate members. She leads the ARF Young Pros, and works on regional membership programing, with the aim to develop The ARF community outside the New York area. Gwen is from California, where she received degrees in communication and psychology from the University of California, Santa Barbara.

Jeremiah Tucker – Membership Manager, The ARF

Jeremiah E. Tucker, Membership Development Manager, has been with the ARF since 2009, working with the business development and membership teams to increase the breadth and depth of the ARF's membership community. He has also spent time at CARU (Children's Advertising Review Unit) helping to regulate fair advertising to children. Jeremiah graduated with honors from Hunter College, where he studied Psychology and Media. He's a born and raised New Yorker and loves to play basketball!

Jeff Buchan – Senior Associate, Global Industry Relations, Google, Inc.

Jeff Buchan serves as senior associate on the Global Industry Relations Team for Google Inc., where his focus is aligning the company's business objectives with industry and government policy. As part of his role, Jeff is responsible for partnering with key industry associations to address the issues most relevant to Google and the advertising industry. At Google, he has also worked on the GeoCommerce Team, working with small businesses to drive online growth and increase their digital presence. Prior to joining Google, Jeff worked at Ogilvy & Mather on the IBM business, where he planned and executed digital and traditional marketing campaigns. He was instrumental in rolling out the IBM Smarter Planet ad campaign across various software groups in North America. Prior to joining Ogilvy, Jeff worked at Merrill Lynch in the Consumer Products Group of their Investment Banking Division. Jeff graduated cum laude from Duke University in 2008, with a B.A. in political science. He is currently pursuing his M.B.A. at the NYU Stern School of Business. Jeff is based in New York City.

Brittney Flynn – Product Management & Development, The NPD Group

Brittney Flynn works in product management and development for the Games team at The NPD Group, Inc. She is a graduate of Tufts University with a degree in quantitative economics and a minor in communications and media studies. Brittney currently resides on the North Shore of Long Island and has a passion for rowing and baking.

Jessica Fontanetta – Senior Research Analyst, AMC Networks

Jessica is a senior research analyst at AMC Networks, where she helps the programming and consumer marketing teams to analyze the viewing habits and behaviors of the AMC and competitive viewer. In addition to her role as an Analyst, she also serves as Marketing Division Co-chair for the AMC Culture Committee, where she helps to plan events for employees such as screenings, luncheons, and yoga classes. Jessica graduated with honors from Penn State where she received a B.S. in marketing and minors in international business and kinesiology. In her free time, she enjoys traveling, running, and spending time at the beach.

Chip Godfrey – Product Manager, Media Solutions, MasterCard Advisors

Chip Godfrey is a product manager for MasterCard’s Advisors Media Solutions division, focusing on how exposure to digital campaigns influences increased consumer spending. Previously, Chip worked for Nielsen in New York City and Sydney, Australia, focusing on advertising effectiveness and how ads resonate with consumers. In 2008, Chip received his bachelor’s from Cornell University in history of art and classical civilizations. Chip enjoys skiing, running, and great meals.

Matthew Harb – Custom Research Manager, Consumer Insights Group, The New York Times

Matt manages custom research projects for the Consumer Insights Group at The New York Times, where he creates and analyzes primary qualitative and quantitative studies to support ad sales, marketing, and the newsroom. He attended New York University and graduated with a B.A. in Economics and Middle Eastern Studies. Outside of work he is passionate about playing ice hockey, keeping up on current events, and entrepreneurship.

David Ho – Consultant, Black Entertainment Television

David is a digital media consultant helping TV networks develop social media measurement and monetization strategies. Prior to consulting, he worked as director of Client Insights & Communications at Trendrr, a social television analytics firm acquired by Twitter. While there, he authored industry leading white papers and regular features in industry publications including Mashable, Ad Age and Cynopsis Media among others. Follow him on Twitter @MrDavidHo.

Yoshi Johnson – Senior Account Executive, Hall & Partners

Yoshi serves as a Senior Account Executive at Hall & Partners, a global boutique specializing in brand engagement and communications research. He works on the Quantitative Consumer Marketing team to bring discipline to creative thinking, consulting for brands such as American Express, Comcast, HBO, and JetBlue. Previously, Yoshi served as a Project Director for GfK MRI’s Starch AdMeasure, the trusted source for market intelligence about print and digital advertising effectiveness. He received a B.A. from Swarthmore and enjoys writing, gadgets, and playing dodgeball in the Big Apple’s various sports leagues.

Jessica Mendoza – Digital Marketing Manager, Americas, Associated Press

Jessica Mendoza is the digital marketing manager at the Associated Press, the essential global news network. At the AP she manages the company’s B2B digital marketing strategies for the Americas region. Previously, Jessica worked at Kantar Media developing digital and event marketing campaigns. Jessica is an active member of the ARF Young Pros, AWNY, and NYWICI. In her spare time enjoys reading about the interaction of marketing and technology. She pursued her B.B.A. degree in marketing and minored in philosophy at Hofstra University. Follow her @jessicagmendoza

Kasey Nadjadi – Sr. Analyst, Ad Sales Research, Viacom Media Networks

Kasey helps create thoughtful and innovative audience analyses in order to best position and distinguish the Music Group properties in the marketplace. In 2011, she received a B.S. in business administration from Bucknell University, graduating with cum laude honors. In her free time, she enjoys skiing, going to art galleries, and traveling.

Theresa Nguyen – Marketing Insights Manager, Electronic Arts

Theresa Nguyen manages advertising effectiveness research, industry analysis, and audience measurement efforts as marketing insights manger for the Global Media Solutions group at Electronic Arts. Before joining EA, Theresa managed marketing research efforts for Microsoft's in-game advertising division and held media sales and partnership development roles, which sparked her initial passion for leveraging research to maximize advertising effectiveness, media efficiency and return on investment.

Kelsey Price – Senior Account Manager, Google, Inc.

Kelsey is on the U.S. Hispanic ad sales team, where she is responsible for helping Fortune 500 clients reach the U.S. Hispanic audience via digital platforms. Prior to joining Google in June 2011, Kelsey was an analyst at McKinsey & Company and lived and worked in Spain for a year on a Fulbright Scholarship. Kelsey is passionate about online marketing, reaching multicultural audiences, and new digital platforms.

Sheila Murphy Seles – Product Services And Marketing Lead, Mashwork

Sheila Murphy Seles manages marketing and communications for Canvs, a next generation socialTV analytics platform developed by social insights firm Mashwork. Before joining Mashwork, Sheila was with Twitter/Bluefin Labs. She also spent two years running social media programs at The ARF. Sheila received a master's degree from MIT's Comparative Media Studies Program and continues to serve as a fellow with MIT’s Futures of Entertainment group. Follow her on Twitter @shelila.

Joseph Wantroba – Analyst, Nielsen Marketing Analytics (Chicago)

Joseph Wantroba is an analyst with Nielsen Marketing Analytics, where he uses marketing mix models to analyze marketing campaign performance and optimize media mix for clients. He earned his B.A. at DePaul University, majoring in international studies and German. Joseph lives in the Lakeview neighborhood of Chicago and when not working, enjoys exploring the Windy City.

Michael Heitner – SVP, Member Needs & Value

Michael Heitner, SVP, Member Needs and Value, leads the ARF's membership team in delivering value to members by matching member business needs with ARF activities, initiatives and events that can positively impact those needs. Michael has extensive experience in building client relationships, including owning successful New York City advertising agency, Heitner Weiss, for over a decade and most recently as President of his former client's high-end jewelry brand, Verdura.

 Susan Pechman – Chief Marketing Officer, The NPD Group

Susan Pechman is a seasoned and visionary marketing executive with more than twenty-five years of strategic and management experience. Her expertise covers all facets of integrated marketing including branding, market research, advertising, direct response, online marketing, social networking, lead generation and sales support, public relations, and corporate communications. An early adopter of new media, Susan recognized the importance and benefits of a technology-enabled world and leveraged this recognition to develop award-winning programs and cutting-edge campaigns. Susan has served as chief marketing officer of The NPD Group, a leading global information company, since 2001. In her role she leads the company’s world-wide marketing initiatives and oversees all corporate marketing initiatives including branding, corporate and field marketing, marketing integration, direct marketing, public relations, and corporate communications. 

Timothy J. Kenyon – Senior Research Director, GfK

In his seven years at GfK, Tim has directed a number of consumer focused research studies for a cross section of clients around sustainability and corporate social responsibility. Recently, Tim has joined the Client Service Associate Team at GfK, where he focuses on the training and management of GfK’s future research leaders. In 2012, he won The Advertising Research Foundation’s Rising Star Award.

Learn more about the ARF Young Pros here!


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"Being a part of the ARF Young Pros allows you to surround yourself with people who share similar interests and ambition. And, it's a great platform for exchanging new information and ideas."
Nicole Medina, Client Service Analyst, comScore

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