After returning from 17 days immersed in NBC’s Vancouver Billion $ Media Lab 2.0, when asked how it went, Alan Wurtzel said “Incredible. We saw, monitored and recorded behavior across three screens that gave us a real and actionable look into the future.” At Tuesday’s lunch at ReThink 2010, Alan will report out publicly for the first time on the learning from their ground-breaking experiment. In his presentation Alan will cover at least “four big stories”...
1. Simultaneous screen usage is the new normal.
2. The more screen use, the more viewing ... as much as 4X more!
3. Mobile is (almost) ready for prime time.
4. Social media (twitter, for example) is small in numbers but big in impact.
The Vancouver Billion $ Lab 2.0 involved unprecedented collaboration among companies that significantly advanced the learning over the Beijing Lab 1.0.
Collaborators included Nielsen, Insight Express, Arbitron, TiVo, immi and Keller Fay.
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Book a room at the renowned New York Marriott Marquis. Contact them at 800.843.4898. .
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One lucky ARF 2010 Re:think registrant and Marriott Marquis hotel guest will win the Complimentary ARF Re:think/Marriott One-Night Stay with Breakfast for 2! All registered ARF Re:think Mariott Marquis guests will automatically be entered to win. Get an exclusive ARF $249 hotel discount, Double Rewards points plus a chance to win this special One-Night Stay!
Learn how to navigate The New Normal from the big guns who are reinventing what media is and how it will be consumed. Re:think 2010, The ARF 56th Annual Convention + Expo has more knowledge, more learning, more networking and more proprietary research findings from major advertisers and marketers than ever before. Master The New Normal in 19 high-stakes general sessions and 39 key issue forums that probe top priority issues and challenge the status quo.
The Advertising Research Foundation presents the 2010 David Ogilvy Awards for Excellence in Advertising Research. These awards celebrate David Ogilvy’s spirited advocacy of using consumer research to make good advertising better.
Tuesday, March 23, 6:30 pm @ Broadway Ballroom, Marriott Marquis. Purchase tickets at My ARF.
