Webcasts

Social Intelligence in 2015: The Next Generation

Thought Leader Webcast

Free for ARF Members
Thursday, December 4, 2014 • 1:00–2:00PM ET
Social listening and intelligence are changing fast. The days of simple boolean queries in basic monitoring tools with fuzzy accuracy and limited insights are coming to an end. New breakthroughs in computational linguistics and research modeling are demonstrably showing that the next generation of social listening data is not just qualitative - but quantitative and predictive! This webinar with three of the industry's key thought leaders will demonstrate how the power of social data can be mainstreamed into brands for competitive advantage in ways not available even a year ago.  Along the way, participants will learn about how to best navigate this complex landscape including technologies, models and the industry's newest, groundbreaking research applications.
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Moneyball Marketing

Webcast

Free for ARF Members
Wednesday, December 2 • 1:00–2:00PM ET
Join us on December 2 for a webcast that discuss how to unite, organize and analyze marketing’s messy data so brands can understand and communicate what’s working across it all. There’s no shortage of channel-specific tactical data or reports. But strategic reports and insights – what’s working across all channels and its impact on the business – are incredibly difficult to pull together, and usually nonexistent. Join this webcast to better optimize cross-channel performance to track leading indicators of marketing effectiveness and align marketing activity with business outcomes.
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Leveraging Synergy and Emotion in a Multi-Platform World

Webcast

Free for ARF Members
Wednesday, December 3, 2014 • 1:00–2:00PM ET
Join us on December 3rd for a Webcast that discusses a fascinating neuroscience study that used biometrics and eye tracking to investigate the behavior of 251 participants immersed in, and engaging with, 24 brands across television and online channels. The study was featured at the ARF’s 2014 Re-Think conference as the Journal of Advertising Research Best Practitioner Paper for 2013—"Leveraging Synergy and Emotion in a Multi-Platform World"—by Audrey Steele of FOX Broadcasting; Innerscope’s Devra Jacobs, Randall Rule, Brian Levine and Carl D. Marci; and University of Michigan’s Caleb Siefert. The Best Paper award is a result of selection by voting members of the Journal’s Editorial Advisory Board.
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Uncovering the Value of Each Screen

Webcast

Free for ARF members
Wednesday, November 19 • 1:00–2:00PM ET
Join us on November 19 for a webcast that explores AOL’s 3D Multi-Platform research which shows the value for consumers of using multiple screens for online content and advertising. As the world of digital and mobile expands, so has the complexity of marketing through different screens. Consumers are seamlessly using multiple devices in their daily lives. Marketing, however, has yet to follow.  This presentation will help provide clear direction on how and why consumers shift between devices. Attend this webcast and learn how to develop your cross-screen marketing strategy.
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What’s Driving Automotive Advertising?

ARF Thought Leader Webcast

Free for ARF Members
Tuesday, November 11, 2014 • 1:00–2:00PM ET
Automotive sales are up—and that means higher ad budgets. U.S. measured media expenditure for the auto category hit $16.4 billion in 2013—the highest since pre-recession days. But with fewer than 4% of Americans buying a car or truck every year, how do automotive advertisers stand out amid the clutter to capture the attention of car shoppers?
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