Free for ARF Members
Wednesday, December 3, 2014 • 1:00–2:00PM ET
Join us on December 3rd for a Webcast that discusses a fascinating neuroscience study that used biometrics and eye tracking to investigate the behavior of 251 participants immersed in, and engaging with, 24 brands across television and online channels.
The study was featured at the ARF’s 2014 Re-Think conference as the Journal of Advertising Research Best Practitioner Paper for 2013—"Leveraging Synergy and Emotion in a Multi-Platform World"—by Audrey Steele of FOX Broadcasting; Innerscope’s Devra Jacobs, Randall Rule, Brian Levine and Carl D. Marci; and University of Michigan’s Caleb Siefert. The Best Paper award is a result of selection by voting members of the Journal’s Editorial Advisory Board.