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Details of the next Webcast will be posted shortly. If you have any questions or would like to host a Webcast, please contact Kelly McSorley at webcasts@thearf.org.
September 10, 2014

September 10, 2014
1:00-2:00pm ET

Millward Brown Digital and AOL reveal how to leverage data, identify, understand and engage the consumer in their path to purchase and drive impact.
 
How do consumers engage with AOL on their path to purchase? AOL and Millward Brown Digital utilized its behavioral data to understand the shopping dynamics in the auto category. Millward Brown Digital identified those who purchased a vehicle and then looked backwards 90 days to assess clickstream behavior across various web properties. The study showed that in the luxury market, purchasers had the highest average number of KPI’s performed when compared to other segments.
 
Join this webcast to learn how to link data to increase consumer knowledge to drive revenue and elevate the publisher’s consumer journey.
 
Speakers:
Ken Insana – Sr. Manager, Consumer Analytics and Research, AOL Networks
Mike Perlman – SVP, Media Practice, Millward Brown Digital




September 17, 2014

Learning from Winners with J. Jill
Special Webcast – Free for member and non-members
Wednesday, September 17, 2014 1:00–2:00PM EST

Join us on September 17 for a free webcast that will uncover the winning research and strategy behind the J. Jill “Uncomplicate” campaign.

J. Jill, Cercone Brown, The Fantastical and PRG Media integrated the “Uncomplicate” brand campaign from women’s clothing retailer J. Jill  and triggered a milestone growth that helped reach the brand’s goal to successfully appeal to Baby Boomer women.

At this webcast learn why J. Jill’s “Uncomplicate” campaign was celebrated by the industry, and what steps you can take to earn your team the next big award.

Featured Speaker
Erika Brown – Brand Strategy & Research Head, CerconeBrownCompany

Agenda

1:00–1:15pm EST (15 minutes)
Welcome, ARF Updates and Introductions
Zena M Pagán – Leadership Programs Manager, Advertising Research Foundation

1:15–1:45pm EST (30 minutes)
Erika Brown – Brand Strategy & Research Head, CerconeBrownCompany

1:45–1:55pm EST (10 minutes)
Q&A

1:55–2:00pm EST (5 minutes)
Closing Remarks
Zena M Pagán – Leadership Programs Manager, Advertising Research Foundation




October 01, 2014

Learning from Winners with ConAgra Foods
Special Webcast – Free for member and non-members
Wednesday, October 1, 2014 1:00–2:00PM EST

ConAgra Foods uncovers the winning research and strategy behind their two ARF David Ogilvy Award winning campaigns – Reddi-wip and PAM Cooking Spray.

Reddi-wip boosted sales outside the holiday season by highlighting a different host food – fruit. The campaign showed how Reddi-wip has the power to transform fruit from an ordinary dish into something more exciting and, with only 15 calories per serving, it is an everyday treat you can still feel good about.

PAM’s ‘Haunted’ campaign addresses a really big problem lurking in kitchen cabinets across America:  the brown, sticky, lingering gunk on your cookware called “residue.”   Our insight journey lead us to identify and resolve the problem and then convincingly communicate PAM’s superiority with a campaign that generated strong branded awareness, impacted perceptions, and moved volume to meet our Marketing Objective.

At this webcast learn why the research behind recent campaigns “Unleashing the Joy of Reddi-wip and Fruit” and “Haunted” were celebrated by the industry, and what steps ConAgra took to take home the Grand Ogilvy Award

Featured Speakers
Katie Bartholomew – Senior Director, Consumer Insights, ConAgra Foods
Kelly Lucas – Director, Consumer Insights, ConAgra Foods

Agenda
 

1:00–1:10pm EST (10 minutes)
Welcome, ARF Updates and Introductions
Zena M Pagán – Leadership Programs Manager, Advertising Research Foundation

1:10–1:30pm EST (20 minutes)
Kelly Lucas – Manager, Consumer Insights, ConAgra Foods

1:30–1:50pm EST (20 minutes)
Katie Bartholomew – Senior Director, Consumer Insights, ConAgra Foods

1:50–1:55pm EST (5 minutes)
Q&A

1:55–2:00pm EST (5 minutes)
Closing Remarks
Zena M Pagán – Leadership Programs Manager, Advertising Research Foundation




November 05, 2014

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November 12, 2014

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November 19, 2014

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Host a Webcast

Webcasts On Demand »

For more information about hosting a webcast, please contact:

Daniel Bulgrin – Strategic Partnerships Fulfillment Manager
dbulgrin@thearf.org

Testimonial

"The ARF has really evolved over the last couple of years and become a go-to source for all levels within the organization. We use it to understand client needs, hear fresh ideas and be exposed to a balanced perspective of what are the key trends in the industry and how we as researchers, need to start thinking about these trends and their impact on the research industry - the ‘People Are Talking, Are you Listening?’ the ARF initiated was a perfect example of just such an effort."
Jeni Lee Chapman – Executive Vice President, Harris Interactive

ARF Videos

Jeni Chapman, EVP of Brand Communication, Harris Interactive