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These lunchtime webcasts are attended by advertisers, advertising agencies, media companies and research firms who know and respect the ARF as the leading expert on advertising research and effectiveness.
Special Webcast – Free for member and non-members
Wednesday, June 19, 2013 1:00–2:00PM ET
To attend, register via My ARF »
If you have any questions, please contact Zena Pagán at email@example.com
Join us on June 19 for a free webcast that will uncover the winning research and strategy behind the Delta Dental of Missouri campaign.
In March 2010, President Obama signed into law the Affordable Care Act, saying "We are not a nation that scales back its aspirations." Delta Dental of Missouri did not scale back its aspirations either: to continue providing their constituents with the insurance coverage that would enable good health through quality dental care. Making the largest research investment in its history, Delta Dental took a bold stand as a leader in a changing marketplace. David Ogilvy said, "Leaders grasp nettles." This is the story of a category leader, using the synergy of research and creative intelligence, who grasped nettles, and won.
Robert Passikoff – President, Brand Keys, Inc.
Amy Shea – Global Director of Brand Development, Brand Keys, Inc.
"The ARF has really evolved over the last couple of years and become a go-to source for all levels within the organization. We use it to understand client needs, hear fresh ideas and be exposed to a balanced perspective of what are the key trends in the industry and how we as researchers, need to start thinking about these trends and their impact on the research industry - the ‘People Are Talking, Are you Listening?’ the ARF initiated was a perfect example of just such an effort."
Jeni Lee Chapman – Executive Vice President, Harris Interactive