Be among the first in the world to sample the product that listening built, vitaminwater’s “connect”, at the ARF Industry Leader Forum – Putting Listening to Work.
Jason Harty, vitaminwater’s Brand Manager showcased the "vitaminwater Facebook Flavorcreator", where product development, product marketing and consumer engagement intersect. vitaminwater incorporated listening as part of the conversation, encouraging Facebook fans to participate beyond a simple vote to help design its newest variety.
Discover how to make listening part of your conversation through this fascinating case study and other industry leaders who are doing it every day.
THURSDAY JANUARY 28, 2010
Bently Reserve – San Francisco
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Speakers included:
