Organization Type: Full Service Market Research
Website: www.thevertgroup.com
Company Description and Services
The VERT Group utilizes state-of-the art eye-tracking and advanced biometric technology to provide unrivaled understanding of consumer response to visual stimuli from a pre-conscious emotional stage to conscious visual engagement. Our VERT research professionals bring several decades of experience in consumer product goods, entertainment, behavioral psychology, sensory science, and statistics to the art of interpreting consumer attitudes and behaviors. With our advanced technological capabilities and diverse industry expertise, we deliver VERTual insights that maximize the attention-capturing quality and persuasiveness of your marketing and advertising initiatives. Research offerings include package design and shelf set testing, product design evaluation, website design and usability studies, and all other types of visual marketing media evaluation.
Why should an attendee visit your booth?
We will provide a live demonstration of our unique research methodology and share our approach to unraveling the dynamic role of emotions in decision making.
