About Our Organization

Organization type: Media Planning & Simulation Technology
Website: www.thinkvine.com

Company Description and Services
ThinkVine helps businesses maximize the impact of Marketing, Media Mix & Advertising across all channels, including word-of-mouth. Our media planning and simulation technology, The Emerging Marketplace, represents a better approach to marketing & media management by allowing Marketers to run “what if” scenarios and plan more effectively. This invaluable marketing application produces fast, actionable insight and helps businesses plan for both the anticipated and unprecedented reactions of consumers in today’s complex & dynamic marketplace.

Why Should You Visit Our Booth at the Expo?
Some of the world's biggest advertisers are using ThinkVine's Emerging Marketplace to identify and maintain the right communications strategy across all channels.

Attendees who are in the market for a new marketing or media mix model are strongly encouraged to visit the ThinkVine Showcase Room. Aside from sharing case studies, demonstrating how the technology works and how it differs from traditional approaches to media mix modeling, visitors to the ThinkVine Showcase Room will learn how ThinkVine addresses the following questions:

• How can you be certain that you have employed the right Ad spend allocation across all channels?
• How differently would your approach to media planning be if you could regularly run “what if” scenarios against a new idea, a material change in the marketplace or a need to identify where it’s safe to cut the advertising budget?
• How does social networking and word-of-mouth impact the message you trying to convey to the consumer?
• What are the most relevant cross media impacts that I need to be aware of?
• How do you identify emerging consumer behavior?