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Registration
To attend in-person or via webcast, register via My ARF »
If you have any questions, please contact Zena Pagán at forums@thearf.org.
Agenda
12:30–12:40PM ET
Welcome, Introductions and ARF Updates
William Cook – EVP, Research and Standards, ARF
Zena M Pagán – Forums and Ogilvy Awards Manager, ARF
12:40–12:45PM ET
Agenda Overview
Gian Fulgoni – Executive Chairman & co-Founder, comScore
12:45–1:00PM ET
Behaving Badly: Implications of Respondent Behavior on Data Quality across Sample Sources and Providers
How sub-optimal respondent behaviors compare across providers and sample sources.
Searching for an optimal combination of indicators to help improve data quality (speeding, straightlining, trap failures, response patterns, and primacy effects).
Randall K. Thomas – VP, Online Research Methods, GfK
1:00–1:15PM ET
Will the Real Data Set Please Stand Up?
Understanding the results of various machine and ID validation techniques
Melanie Courtright – VP, Research Services, Research Now
1:15–1:30PM ET
Truth or Consequences: The Use of Benchmarks
Critical to our analysis of the FOQ 2 is having a way to keep score – benchmarks. Team 1’s preliminary report will bring to light how well FOQ 2 measures mesh with the benchmarks.
Steve Gittelman – President, Sample Source Auditors, a division of Mktg, Inc.
1:30–1:45PM ET
Some of these Things are Just like Others
Certain online sample sources produce results that are similar to other online sample sources while being meaningfully different than other sources. This talk sets out some of the characteristics of sample sources that produce similar results.
John Bremer – Chief Research Officer, Toluna
1:45–2:00PM ET
What Respondents Wish Surveyors Understood
Suppose respondents were given more control of the research process, what would they change?
Robert Walker – Principal, Surveys & Forecasts
2:00–2:25PM ET
Panel Discussion
John Bremer – Chief Research Officer, Toluna
Melanie Courtright – VP, Research Services, Research Now
Steve Gittelman – President, Sample Source Auditors, a division of Mktg, Inc.
Randall K. Thomas – VP, Online Research Methods, GfK
Robert Walker – Principal, Surveys & Forecasts
2:25–2:30PM ET
Next Steps and Adjournment
William Cook – EVP, Research and Standards, ARF
"The ARF has helped keep us continuously up-to-date on a range of research topics, including social media, digital and traditional advertising channels, data quality and new methods. Our partners at the ARF have also helped us tap into the organization's considerable library of published content to answer business questions in real-time. Participation in ARF Forums has enhanced our professional networks and provided opportunities for learning and growth."
Mike Hegener – Asst. Director, Brand Research, GM
