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Social Media Forum

Discovering the Value of Earned Audiences: How Twitter Expressions Activate Consumers
April 28, 2014

Join The ARF on the West Coast for our next Social Media Forum!

We know TV viewers love to share their opinions about favorite programs and ads via Twitter, and that this kind of sharing can benefit both the programs and commercial partners. But what happens when someone else sees that tweet? Does it matter? And if so, to what degree?

The ARF is heading to Los Angeles for our next Social Media Forum, where we’ll review the groundbreaking study conducted by FOX Broadcasting Company, Twitter, db5, and The ARF on the value of earned audiences. The pioneering, large-scale study—which was presented for the first time at Re:Think 2014 and has incited much pre-Upfronts conversation—examines two important questions broadcasters and marketers are asking: 

1.       What is the role of earned impressions in the #SocialTV funnel?

2.      How does the #SocialTV earned audience activate both on and off Twitter?

Based on the combined results of a survey delivered directly through Twitter, and appending an unprecedented amount of backend data, this study has led to surprising discoveries and important implications for the industry.

Presented by:
Judit Nagy – VP, Digital Analytics, FOX Broadcasting Company
Anjali Midha – Head of Research East, Twitter
Peter Orban – EVP Mobile and Social, The ARF

Location:
FOX Broadcasting Company
10201 West Pico Boulevard, Building 100, 3rd Floor
Los Angeles, CA




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