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Friday, December 13, 2013, 5:00–8:00pm
ARF Office, 432 Park Ave. South, 6th Floor, New York, NY
'Tis the season!
To celebrate the holiday season, the Advertising Research Foundation is hosting its annual ARF Member Holiday Party! Join fellow members for drinks, appetizers, games, prizes, goodie bags, and great company!
We sincerely appreciate all your support this year and look forward to celebrating the holiday season with our members!
The ARF is also proud to support our troops! Again this year we will be making donations through the Any Soldier program and collecting supplies at our office.
On December 17, 2013, from 9:00–10:30am, Mary Ann will host an intimate breakfast for twelve lucky Young Pros. All Young Pros will have the opportunity to win a seat at Mary Ann’s breakfast at the ARF Young Pros Bootcamp on November 7, 2013.
Mary Ann Packo – CEO, Millward Brown North America
Mary Ann Packo is CEO of Millward Brown's North American businesses (MBNA) and a member of the Millward Brown Global Management Board. As CEO of MBNA, Mary Ann is responsible for overall management of the company's portfolio of brands, including Millward Brown, Millward Brown Digital, Firefly Millward Brown, Millward Brown Optimor, and MaPS. Mary Ann joined Millward Brown in 2002 as chief client and marketing officer, rising to president and then CEO of MBNA. Mary Ann came to Millward Brown with over 20 years of continuous P&L experience in the marketing, media research, digital media, and information services fields. During her career, she has launched successful startups, managed high-growth businesses, expanded businesses internationally, taken a company public, and led business units of global companies.
Prior to Millward Brown, Mary Ann was president and COO of Media Metrix and later group president of Jupiter Media Metrix. She was formerly president of NPD Canada’s Custom Research Group in Toronto, executive director of Ipsos-NFO, and VP of the western U.S. region for NFO Research.
Throughout her career, Mary Ann has worked across many industries for leading clients. She is a frequent public speaker on brand building, new media, digital advertising, and marketing accountability. She has received numerous business awards and is currently a member of the board of the Advertising Research Foundation. Mary Ann earned her bachelor’s degree at Miami University of Ohio, and lives in New York City.
What do you need to make an impact on your business? At the annual Rethink 2014 conference, join us on an interactive learning journey to inspire actionable insights for innovation, leadership, and industry collaboration.
Learn. Discover the latest in mobile, social, creative, and global approaches. Gain key intelligence about the latest cross-platform and marketing mix model tools, and find out how to apply big data and leadership strategies to your growth.
Inspire. And be inspired. Experience a brand-new, interactive agenda. Hear cutting-edge, never-before-presented research. Visit our Insights Zone, an expo showcasing cutting-edge tools and techniques.
Connect. Find unparalleled networking opportunities with more than 2,500 dynamic industry leaders. Be there—this conference won’t be the same without you.
SALE EXTENDED! Get extra value with your year-end dollars! Register for ReThink 2014, and receive a free ticket to the ARF David Ogilvy Awards gala (a $500 value)!
Now speaking at ReThink 2014! Head of Community Co-creation for the LEGO Group, Peter Espersen spearheads LEGO's Digital Community, engaging teen and adult LEGO fans to create unique products and experiences. He regularly speaks around the world about communities, social media, and gaming.
An award-winning journalist, documentarian, and philanthropist, Soledad O’Brien has inspired intelligent growth throughout her career, including co-founding the Starfish Foundation, an organization that helps disadvantaged young women get to and through college.
The first-ever recipient of the Erwin Ephron Demystification Award will be announced at ReThink 2014! The ARF created this award in memory of Erwin Ephron, one of the most influential media planning consultants, whose leadership helped define and shape today’s media planning industry.