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Marketers today are focused on dealing with rapid changes in consumer behavior, especially those caused by new media technologies that affect where, when, and how consumers are exposed to advertising.
The goal of this event is to provide learning you can use, not just for getting the right advertising message to the right person at the right time—no matter whether they are surfing social media, watching television, checking their mobile phone, or walking into a store—but how the complete cohesion between brands and agencies can be supported by smart, real-time market research. In addition to the need for new insight, market research automation can provide real-time brand benefit.
Specifically, we will address:
· Insight into multi-platform usage. What people are using their devices for and how market research can help optimize platforms—mobile for music, desktop for research on products, tablets for shopping, etc. How can we measure and make sense of it all and act in real-time.
· Coupling attitudinal and behavioral data with ethnographic research to compare what people think they do to what they actually do using new methods for obtaining market research brought about by new media.
John Bremer – Chief Research Officer, Toluna
Peter Daboll – CEO, Ace Metrix
Tim Perzyk – Research, Global Sales Strategy, Twitter Inc.
Thursday, October 16, 2014
Time: 2PM–4:30PM PST (Cocktails to follow)
Twitter Inc. Office, 1355 Market St., Suite 900 San Francisco, CA 94107
Join Us For Cocktails Across The Street Following The Session At Alta: 1420 Market Street
To Register, email Daniel Bulgrin @ firstname.lastname@example.org
Our executive keynotes, presenters and panelists will explore technology advancements in the deployment and analysis of data acquired by today’s mobile devices. We'll also cover how future technology in "MOBILE" will shape the way leading global brands extract and analyze mobile survey data.
CROSSROADS areas of focus:
Mobile research best practices -- impact of screen size, UX and context on mobile survey response rate.
How will geo-fencing, geo-targeting, and fingerprinting advance analytic capabilities?
How to best capitalize on in-store tracking (iBeacon, BLE, etc) and accompanying analytics?
Does survey quality increase through mobile research? – What are the advantages and shortfalls of mobile?
Combining survey and passive approaches - what are the best use cases?
What are the risks associated with sensitive and personal information acquisition enabled by mobile vs. online?
Connect with industry leading executives in our innovative executive "meet & greet" session environments. You'll be amazed at the access that the CROSSROADS programming provides to our keynotes, presenters and panelists. We're on tour to meet you.
New York City New York, NY 10023
FREE FOR ARF MEMBERS: Email Daniel Bulgrin for discount code.
We look forward to seeing you at Re:Think 2015, to be held this year at the New York Hilton.