Upcoming Events

ARF Future Events – Mark Your Calendar!

July 31, 2014

Emerging Trends in Mobile and What they Mean for Your Business

Smartphone users spend more than a full day every month – over 30 hours – immersed in apps. Add in browser time, and it's no wonder that consumers are more likely to watch video, shop and socialize on the small screen on the small(est) screen than ever before.

  • What can be the impetus for Brand advertisers to invest more? What measurement data/answers are needed?
  • How important is mobile in the "cross-platform" experience?
  • Are emerging app-focused business models compatible with traditional video and display ad buys?

On July 31, The ARF will host an Insights Breakfast with Nielsen to share mobile advertising insights and discuss how consumer usage and adoption trends are changing our communication ecosystem.

Raymond Greene, VP Director of Media Activation & Partnership, Digitas
Nileem Jani, Director, Advertiser Strategy, Production & Brand Verizon Wireless
Peter Orban, EVP, Research & Innovation: Mobile & Social The ARF
Moderator: Enid Maran, SVP, Advertiser Solutions for Tech/Telecom, Nielsen

For Members Only

To register, email Daniel Bulgrin at dbulgrin@thearf.org.

July 31, 2014

Mark your calendar for the ARF Young Pros Summer Social!

Summer is nearly here and we are excited to announce the annual ARF Young Pros Summer Social. Join us on Thursday, July 31st on The Delancey’s Rooftop Garden overlooking the Williamsburg Bridge for drinks, appetizers, networking, and prizes! The Young Pros have grown to over 1,000 individuals so space will be very limited. Register now!

All Young Pros attending this event can enter to win a seat at our next Breakfast with Champions hosted by Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide

Times Square

Where: The Delancey on the Rooftop Garden overlooking the Williamsburg Bridge
168 Delancey Street New York, NY 10002

When: Thursday, July 31st @ 6–9pm

Why: Drinks, Appetizers, Networking, Prizes and Palm Trees!

Register Now


young pros

August 21, 2014

On August 21, 2014, from 9:00–10:30am, Brian Fetherstonhaugh will host an intimate breakfast for twelve lucky Young Pros. All Young Pros will have the opportunity to win a seat at his breakfast at the ARF Young Pros Summer Social on Thursday, July 31st, 2014.

  Brian Fetherstonhaugh – Chairman & CEO, OgilvyOne Worldwide

Brian has a unique vantage point on how brands are built, how corporate cultures are created, and what happens as the world goes digital.

In the course of the past 25 years, Brian has worked hands-on with many of the world’s leading brands, including IBM, American Express, Cisco, Coca-Cola, Ikea, Unilever, and Nestlé.

Brian began his career in brand management with Procter & Gamble Canada. He then joined the advertising firm Ogilvy & Mather and rose up through the ranks to become President of its Canadian operations.

In 1997, Brian moved to New York and to the worldwide stage. His first assignment was to lead Ogilvy’s flagship global account, IBM, through its dramatic repositioning as an “e-business.” He later founded and became the first Chairman of Ogilvy’s Global Brand Community, representing the agency’s top 20 international clients, and was appointed to the Ogilvy Executive Committee in 2002.

Today, Brian leads OgilvyOne Worldwide, the customer engagement arm of Ogilvy & Mather. With more than 4,300 staff in 50 countries, OgilvyOne is at the forefront of the digital revolution. To see the latest thought leadership from OgilvyOne Worldwide, visit sellorelse.ogilvy.com, a blog dedicated to the evolution of sales and marketing, and follow @ogilvyone.

Several major innovations have come to life under Brian’s leadership such as the launch of Neo@Ogilvy, the agency’s full-service, global digital media and search capability, and the creation of the global network of Ogilvy Digital Labs.

Brian is a frequent lecturer at distinguished institutions including Yale, Harvard, MIT Sloan School, Columbia, and McGill.

Born and raised in Montreal, Brian graduated from the McGill University Business School. Brian is married to Chris and has two daughters, Claire and Alison. He plays ice hockey every Sunday night and plays guitar and harmonica in a rock band—aptly named Plan B.

September 17, 2014

KL CommunicationsIs your community too passive, too reactive, too stagnant? Learn how to empower your community through co-creation. Create an environment where participants are proactive and become thought partners.

More details coming soon.

Members Only

To Register, email Daniel Bulgrin at dbulgrin@thearf.org.

October 30, 2014

Multicultural and Millennial Mandate

Stay tuned, more information coming soon.

March 15, 2015

We look forward to seeing you at Re:Think 2015, to be held this year at the New York Hilton.