The ARF Young Pros is very excited to announce an all-star panel of the industry's most successful entrepreneurs. Join us on May 30th to hear how Gian Fulgoni (comScore), Kristin Luck (Decipher), and Carl Marci (Innerscope Research) turned inspiration and expertise into industry-leading companies.
This event is FREE for all ARF members, and $25 if your company is not a member of the ARF. Seating is limited. Register now!
When:
Wednesday, May 30, 2012
5:30 – 6:30pm Cocktails & Networking
6:30 – 7:30pm Panel Presentation
7:30 – 8:30pm More Cocktails & Networking
Where:
New York Institute of Technology
NYIT Communication Arts - Manhattan Theatre & Reception Hall
1871 Broadway, New York City
June 11–12, 2012 • Marriott Marquis, NYC • Advance Pricing Deadline is Tuesday, May 29!
 Joel Benenson Lead Pollster, President Obama's Campaign |
 Jeffrey Graham Director of Advertising Research, Americas, Google, Inc. |
 Charles Kennedy SVP, Research, ABC Television Network |
 Andrew Keen CNN Contributor; Author of Digital Vertigo |
 Terry Kent CEO, Kantar Media North America |
 Gregg Lindner EVP, Service Innovation and Chief Research Officer, Arbitron |
 Aaron Fetters Associate Director - Global Digital Strategy and Analytics, Kellogg Company |
 Betsy Frank Chief Research and Insights Officer, Time Inc. Media Group |
 Scott Grenz Director of Media Buying North America, GlaxoSmithKline |
 David Grueneberg SVP, Advertising & Marketing, Citi Strategic Sourcing |
 Lucy Hood Executive Director, Institute for Communication Technology Management, USC |
 Esohe Omoruyi VP, U.S. Digital Media, L'Oréal |
 John W. Peebles Vice President Marketing Strategy & Innovation, Avis Budget Group |
 Brad Smallwood Head of Measurements and Insights, Facebook, Inc. |
 Radha Subramanyam EVP, Insights, Clear Channel Media and Entertainment |
 Jack Wakshlag Chief Research Officer, Turner Broadcasting System, Inc. |
The industry is calling for solutions to the measurement crisis. At Audience Measurement 7.0, global leaders will address the reasons for this conundrum, describe remedies that will move us forward, and present exclusive research findings across six key modules:
Insights on Media Behavior in the U.S. and Around the World
How is media usage changing? By medium? By country? By demographics? By psychographics? Papers can focus on any of these questions or others such as dimensions of usage, consumer motivations and comparisons of venues and/or platforms.
The Impact of Social Media
Does social media have many of the same characteristics as traditional media? What is its “value?” How can we leverage it? Your paper can address virtually any aspect of this burgeoning medium.
Mobile Platforms
What are you learning? How much measurement do we need? Given the breadth of this subject, we are affording you plenty of creative room. Here are some thought-starters: mobile and consumer behavior – in general or among segments of society; engagement, innovative mobile research techniques, and using mobile as a research tool.
Media, Measurement & Metrics
As media consumption grows even more personalized and fragmented, how do we meet the challenge of accurate measurement? We invite you to submit papers on measurement innovations.
Enhancing Research Quality
. . . has been a top ARF priority for 76 years. Whatever happened to validation? What are today’s key issues? Your paper should deal with such topics as optimizing existing methods or establishing the value of methodological innovation, changes in data collection and creating panels – virtually anything that deals with research quality.
What Have You Learned about ROI or Marketing Science?
What are new approaches to modeling, enhancing data input, and making headway with top management? What about social analytics or the impact of emotional metrics?
Throughout these two days, we will we generate paths to solving the measurement crisis. We invite you to join us whether you are a marketer, working at an agency, employed at a media company, make your living at a research company, finishing up your degree, or already have a PhD.
Join us for the world’s largest audience measurement conference June 11-12 in New York City.
Tuesday, June 19, 2012
3:30 – 4:30pm: Meeting
4:30 – 5:30pm: Networking Reception
Each year, the ARF hosts an official business meeting for all Member Ambassadors. During the meeting we will review the impact of the ARF, present key initiatives, provide an overview of the financial health of the organization, and conduct required business. Members can attend in person or virtually.
*Please note*
Only one representative per member company is allowed.
ARF office:
432 Park Avenue South (between 29th & 30th)
6th Floor
New York, NY 10016
Tel: 212-751-5656
This meeting is open only to ARF members.
The ARF is proud to host Audience Measurement Plus, June 27-28, 2012!
Audience Measurement Plus is a virtual conference comprised of new research papers presented in 30-minute webcasts. This unique event provides an extended look into the hottest topics covered at Audience Measurement 7.0, with all new material.
Simply register once, and you may tune in to any or all presentation(s).
We hope you can join us for Audience Measurement Plus!
***Early Bird Ends October 1, 2012***
Registration Fees:
ARF Members: $595
Non-members: $895
Gain incredible skills in deriving insights by attending this one-day master class. Each year, the Industry Leader Forum brings together world-class thinkers from a variety of industries to discuss and debate a timely and crucial aspect of advertising research.
More Information: http://thearf.org/ilf-2011.php
