How much time and money does it cost your organization to develop 30-40 solid leads? The ARF can help you achieve this goal.
Host a private, invitation only learning session at ARF Headquarters. It can be a breakfast, lunch or cocktail session dedicated to your choice of presentation format: panel discussion, presentation, case history, interactive activities, etc. It is an opportunity to exchange education, insights and new industry knowledge to your targeted audience.
*INVITATION ONLY*
The industry’s heightened awareness of neuromarketing science has led to the resurgence of using biometric measures in marketing research. However, some applications of neuromarketing research are not equipped to accurately obtain an in-depth understanding of how consumers mentally process and respond to brand messaging.
During the session, Professor Paul Bolls, Ph.D., will introduce attendees to a scientific paradigm for understanding data that is obtained from all measures of brain activity, including brain imaging and more traditional biometric measures. The paradigm provides a scientifically valid foundation for combining biometric measures with traditional marketing research methods to gain more comprehensive insights into consumers' interactions with brand communication.
Join Dr. Bolls as he explores and discusses the following topics:
• Why neuromarketing should not replace communication science
• Just because you're imaging the brain doesn't mean you stop using your head
• Brand Communication as a dynamic interaction between the brain and messages
• Applying biometric measures to marketing research – integrating traditional and biometric methods to improve the understanding of consumer perceptions of communications
• Understanding the three channels of human experience and what biometrics measure
• Media Psychophysiology as an approach to brand communication research
• Implications for evaluating and conducting valid biometric/neuromarketing research
Through the knowledge that attendees gain during the session, they will be better prepared to evaluate neuromarketing research approaches, and participate in the valid application of biometric measures in marketing communication science.
Presented by:
Paul Bolls, Ph. D. – Associate Professor of Strategic Communication, Missouri School of Journalism
Where:
McCANN, 600 Battery Street, Church Conference Room, San Francisco, CA 94111
Where:
600 Battery Street, Church Conference Room
San Francisco, CA 94111
It’s safe to say that television isn’t what it used to be. Nowadays, the growing number of channels from which to view media (live, on demand, online streaming) make it much more difficult to be successful.
Some series instantly get lost in the noise while some flourish.
What made series such as Game of Thrones, The Walking Dead or Madmen a hot topic while others struggled for audience?
It has never been more critical to understand exactly where, when and how you should drive earned, paid and owned media to maximize success.
Join Liz High, Senior Director Insights and Services at SDL as she walks you through an analysis of how key US TV shows are living and dying through the smart application of multi-channel campaigns that embrace traditional and social that support new season launch.
By looking through the lens of the SDL Customer Commitment FrameworkTM and exploring SDL’s predictive social measures we will reveal a set of best practices that can mean the difference between a viral hit and a rating challenge.
In this lunch session, you’ll learn:
*INVITATION ONLY*
The industry’s heightened awareness of neuromarketing science has led to the resurgence of using biometric measures in marketing research. However, some applications of neuromarketing research are not equipped to accurately obtain an in-depth understanding of how consumers mentally process and respond to brand messaging.
During the session, Professor Paul Bolls, Ph.D., will introduce attendees to a scientific paradigm for understanding data that is obtained from all measures of brain activity, including brain imaging and more traditional biometric measures. The paradigm provides a scientifically valid foundation for combining biometric measures with traditional marketing research methods to gain more comprehensive insights into consumers' interactions with brand communication.
Join Dr. Bolls as he explores and discusses the following topics:
Through the knowledge that attendees gain during the session, they will be better prepared to evaluate neuromarketing research approaches, and participate in the valid application of biometric measures in marketing communication science.
Presented by:
Glenn Kessler – President and CEO, HCD Research, Inc.
Paul Bolls, Ph. D. – Associate Professor of Strategic Communication, Missouri School of Journalism
To register for this free live event, please RSVP to thoughtleader@thearf.org
Please keep in mind that space is limited and early registration is recommended!
*INVITATION ONLY*
These days, the best-selling product a retailer owns might not be on its shelves, but in its sales and customer data. Monetizing or reselling sales and loyalty card data can open doors not only to new revenue streams, but also to a supplier’s valuable analytical resources. Selling that information, however, is not so simple as slapping a price tag on a data point. It is as complex, and varying, as a merchandising or marketing strategy customer segmentation and product assortment.
In this session, experts with Precima, A Loyalty One Solution, will share the most effective strategies for reselling sales and loyalty card data to suppliers and then gaining access to supplier resources, such as category managers and analysts. Using their own client examples, our experts will answer questions about how to price the data and show the best ways to collaborate with suppliers to make better-informed, business-growing decisions.
In this session, learn:
• New strategies on how to package and price and position data for resale
• Negotiating a data exchange that enables you to grow the business through gained, supplier resources
• The best ways to use the data, collaboratively, for merchandising decisions, business planning and partnerships
• Formulas for determining pricing for different data sets
When: January 22, 2013 4:00pm - Networking cocktail reception will follow
Where: ARF, 432 Park Avenue South 6th Floor, NY, NY 10016
Presented by:
Adam Horowitz – General Manager - Consumer Packaged Goods, Precima
Graeme McVie – VP & GM, Precima US
To register for this free Thought Leader Session, please email thoughtleader@thearf.org to confirm your space.
Please keep in mind that space is limited and early registration is recommended.
*INVITATION ONLY*
When: Tuesday, December 18, 2012 • 9:30am PT Breakfast begins / Presentation starts at 10:00am PT
Where: Academy of Television Arts & Sciences, 5220 Lankershim Blvd. (Conference Center), North Hollywood, CA 91601
As multicultural demographic groups in the U.S. continue to grow, Asian-Americans are a major part of the charge. Demonstrating the highest growth rate of any multicultural segment, Asian-Americans are now poised to provide significant new opportunities to marketers and advertisers. This group offers diverse languages, cultures and lifestyles that require strategic approaches to achieving the greatest success with this promising market. Consider these facts:
Want to know more?
Join Nielsen for an exclusive session focusing on their 2012 Asian-American Consumer Report. The session will highlight the unique lifestyles, purchasing and viewing habits and generational trends of Asian-Americans, and provide clear insights and strategies that will help you reach this consumer segment.
Presented by:
Nita Song – President, Asian American Advertising Federation
Frank Piotrowski – Senior Vice President, Measurement Science, Nielsen
To register for this free Thought Leader Breakfast, please email thoughtleader@thearf.org to confirm your space. Please keep in mind that space is limited and early registration is recommended. Parking is available.
*INVITATION ONLY*
Brands face unprecedented digital challenges including a fragmented media landscape of many outlets, many voices, many influencers and even more ways to measure. So how does a brand marketer effectively build a brand? Nothing has changed in the fundamentals of building a brand – brand still need to reach their audiences and influence brand opinion. In anything, brand building online has actually become easier as brands now have immediate feedback on reach and resonance. They can now optimize in real time to successfully build their brands faster and easier.
In a series of case studies, you’ll learn:
· Key metrics for determining online brand advertising effectiveness
· Critical data points to review
· Best practices for optimization
We'll demonstrate how brands have optimized their reach and resonance to successfully build their brands in spite of, or due to, the many new digital challenges.
Presented by: Jeff Smith – Senior Vice President, Marketing and Client Services, Product Leadership, Nielsen
Where: Nielsen, 200 West Jackson Blvd. (Rush/Addison room 21st Floor), Chicago, IL
To register for this free live event, please RSVP to thoughtleader@thearf.org
Please keep in mind that space is limited and early registration is recommended!
*INVITATION ONLY*
Brands face unprecedented digital challenges including a fragmented media landscape of many outlets, many voices, many influencers and even more ways to measure. So how does a brand marketer effectively build a brand? Nothing has changed in the fundamentals of building a brand – brand still need to reach their audiences and influence brand opinion. In anything, brand building online has actually become easier as brands now have immediate feedback on reach and resonance. They can now optimize in real time to successfully build their brands faster and easier.
In a series of case studies, you’ll learn:
· Key metrics for determining online brand advertising effectiveness
· Critical data points to review
· Best practices for optimization
We'll demonstrate how brands have optimized their reach and resonance to successfully build their brands in spite of, or due to, the many new digital challenges.
Presented by: Jeff Smith – Senior Vice President, Marketing and Client Services, Product Leadership, Nielsen
Where: Nielsen, 6255 Sunset Blvd, 20th floor, Los Angeles, CA 90028
To register for this free live event, please RSVP to thoughtleader@thearf.org
Please keep in mind that space is limited and early registration is recommended!
*INVITATION ONLY*
Emotions operate below our conscious awareness yet they are the vital detonators of our decisions, including our customers’ choice to buy our brand or not.
Marketers, do you know the hierarchy of emotions driving consumption in your category? Do you know how your brand performs on the emotions hierarchy versus competitors? Are your communications activating those category specific emotions?
If you are relying on focus groups to answer these questions you are only accessing approximately 5% of the emotions which become conscious: to drive powerful marketing strategy you need to understand and be working with the other 95%. But how?
Ken will come to your emotional rescue, looking at some of the joys and disappointments of past research methods, and exploring:
ABOUT KEN ROBERTS
Ken Roberts, is the founder and president of Forethought Research, ranked the most commercially effective and innovative marketing research consultancy in Australia. At the invitation of leading Creatives and Brands Ken is now based in New York. Ken leads Forethought with a marketer’s lens to deliver frame-breaking research methods that address the most critical marketing questions “How do I grow market share? How do increase the value of my brand?”
With a reputation for quantifying the implicit and explicit drivers of market share Forethought produces models that underpin and direct creative and operational strategy for some of the most ambitious brands in the world.
To register for this free live event, please RSVP to thoughtleader@thearf.org
.
Please keep in mind that space is limited and early registration is recommended!
*INVITATION ONLY*
These days, the best-selling product a retailer owns might not be on its shelves, but in its sales and customer data. Monetizing or reselling sales and loyalty card data can open doors not only to new revenue streams, but also to a supplier’s valuable analytical resources. Selling that information, however, is not so simple as slapping a price tag on a data point. It is as complex, and varying, as a merchandising or marketing strategy.
In this session, experts with Precima, a LoyaltyOne Solution will share the most effective strategies for reselling sales and loyalty card data to suppliers and then gaining access to supplier resources, such as category managers and analysts. Using their own client examples, our experts will answer questions about how to price the data and show the best ways to collaborate with suppliers to make better-informed, business-growing decisions.
In this session, learn:
• New strategies on how to package and price data for resale
• How to negotiate a data exchange that enables you to grow the business through gained supplier resources
• The best ways to use the data, collaboratively, for merchandising decisions, business planning and partnerships
To register for this free live event, please RSVP to thoughtleader@thearf.org
.
Please keep in mind that space is limited and early registration is recommended!
*INVITATION ONLY*
Brands face unprecedented digital challenges including a fragmented media landscape of many outlets, many voices, many influencers and even more ways to measure. So how does a brand marketer effectively build a brand? Nothing has changed in the fundamentals of building a brand – brand still need to reach their audiences and influence brand opinion. In anything, brand building online has actually become easier as brands now have immediate feedback on reach and resonance. They can now optimize in real time to successfully build their brands faster and easier.
In a series of case studies, you’ll learn:
· Key metrics for determining online brand advertising effectiveness
· Critical data points to review
· Best practices for optimization
We'll demonstrate how brands have optimized their reach and resonance to successfully build their brands in spite of, or due to, the many new digital challenges.
Presented by: Jeff Smith – Senior Vice President, Marketing and Client Services, Product Leadership, Nielsen
To register for this free live event, please RSVP to thoughtleader@thearf.org
Please keep in mind that space is limited and early registration is recommended!
*INVITATION ONLY*
In 2012, the African-American consumer population continues to be a vibrant and dynamic market segment, providing both emerging and mature market attributes. Still the largest racial minority group in America, with a projected buying power of $1.1 trillion by 2015, Black consumers remain at the forefront of social trends and media consumption.
In this session, we will dive deep into Nielsen's newly released thought leadership on, The African-American Consumers: Still Vital, Still Growing. The report provides an opportunity for small and large companies to better understand how to grow market share by tapping into this highly influential and growing consumer segment.
The session will focus on highlights about the unique lifestyles, purchasing and viewing habits, and generational trends of African-Americans and provide clear insights and strategies that will help you reach the African-American consumer.
Key insights include:
* Brand name products represent 82% of Black households' total purchases compared to 31% for private labels.
* 91% of Blacks believe that Black media is more relevant to them.
* Advertising spending in Black media totaled $2.10 billion in 2011, compared to $120 billion spent with general market media during the same time period.
Presented by: Cheryl Pearson-McNeil – SVP, Public Affairs and Government Relations, Nielsen
To register for this free live event, please RSVP to thoughtleader@thearf.org
Please keep in mind that space is limited and early registration is recommended!
*INVITATION ONLY*
Brands face unprecedented digital challenges including a fragmented media landscape of many outlets, many voices, many influencers and even more ways to measure. So how does a brand marketer effectively build a brand? Nothing has changed in the fundamentals of building a brand – brand still need to reach their audiences and influence brand opinion. In anything, brand building online has actually become easier as brands now have immediate feedback on reach and resonance. They can now optimize in real time to successfully build their brands faster and easier.
In a series of case studies, you’ll learn:
· Key metrics for determining online brand advertising effectiveness
· Critical data points to review
· Best practices for optimization
We'll demonstrate how brands have optimized their reach and resonance to successfully build their brands in spite of, or due to, the many new digital challenges.
Presented by: Jeff Smith – Senior Vice President, Marketing and Client Services, Product Leadership, Nielsen
To register for this free live event, please RSVP to thoughtleader@thearf.org
Please keep in mind that space is limited and early registration is recommended!
*INVITATION ONLY*
Join us in Burbank on the morning of Wednesday, October 17th at the offices of Warner Music Group for a special Mobile Innovations Workshop.
What you’ll gain from the workshop is an opportunity to learn about the how to generate closed-loop interaction with consumers through mobile marketing and mobile market research. Adam Bacall, VP of Retail Development at Warner Music Group will share his approach to market, utilizing research to build the foundation to inform his campaigns. In addition, he will provide best practices and case studies to demonstrate how he works with brands and retailers to actively engage and incentivize consumer behavior with content marketing strategies via mobile. Mike Billingsley, VP of Client Development at Research Now Mobile will present on how to get closer to the voice of the consumer through mobile market research.
This interactive presentation will include a break-out workshop where you’ll be challenged to “think mobile” by applying mobile market research to a business scenario. After the break-out, we’ll show you how Research Now Mobile handled the same scenario for a client.
Presented by:
Adam Bacall – VP of Retail Development, Warner Music Group
Mike Billingsley – VP of Client Development, Research Now Mobile
To register for this free live event, please RSVP to thoughtleader@thearf.org
Please keep in mind that space is limited and early registration is recommended!
*INVITATION ONLY*
Brands face unprecedented digital challenges including a fragmented media landscape of many outlets, many voices, many influencers and even more ways to measure. So how does a brand marketer effectively build a brand? Nothing has changed in the fundamentals of building a brand – brand still need to reach their audiences and influence brand opinion. In anything, brand building online has actually become easier as brands now have immediate feedback on reach and resonance. They can now optimize in real time to successfully build their brands faster and easier.
In a series of case studies, you’ll learn:
· Key metrics for determining online brand advertising effectiveness
· Critical data points to review
· Best practices for optimization
We'll demonstrate how brands have optimized their reach and resonance to successfully build their brands in spite of, or due to, the many new digital challenges.
Presented by: Jeff Smith – Senior Vice President, Marketing and Client Services, Product Leadership, Nielsen
To register for this free live event, please RSVP to thoughtleader@thearf.org
Please keep in mind that space is limited and early registration is recommended!
*INVITATION ONLY*
What you’ll gain from the workshop is an opportunity to learn about the how to generate closed-loop interaction with consumers through mobile marketing and mobile market research. Adam Bacall, VP of Retail Development at Warner Music Group will share his approach to market, utilizing research to build the foundation to inform his campaigns. In addition, he will provide best practices and case studies to demonstrate how he works with brands and retailers to actively engage and incentivize consumer behavior with content marketing strategies via mobile. Mike Billingsley, VP of Client Development at Research Now Mobile will present on how to get closer to the voice of the consumer through mobile market research.
This interactive presentation will include a break-out workshop where you’ll be challenged to “think mobile” by applying mobile market research to a business scenario. After the break-out, we’ll show you how Research Now Mobile handled the same scenario for a client.
To register for this free live event, please RSVP to thoughtleader@thearf.org
Please keep in mind that space is limited and early registration is recommended!
Thursday, October 11, 2012
*INVITATION ONLY*
What you'll gain from the workshop is an opportunity to learn about the current trends and future possibilities of mobile marketing and market research from leading experts in their respective fields, Maria Mandel Dunsche, VP of Marketing & Media Innovation at AT&T AdWorks and Mike Billingsley, VP of Client Development at Research Now Mobile.
This interactive presentation will include a break-out workshop where you'll be challenged to "think mobile" by applying mobile market research to a business scenario. After the break-out, we'll show you how Research Now Mobile handled the same scenario for a client.
You'll also get a chance to tour the innovative AT&T AdWorks Lab, a unique hub for AT&T's ad solutions designed to provide a customized, immersive experience interacting with AT&T's wealth of proprietary data from their various media channels.
To register for this free live event, please RSVP to thoughtleader@thearf.org
Please keep in mind that space is limited and early registration is recommended!
Thursday, October 11, 2012
*INVITATION ONLY*
The industry’s heightened awareness of neuromarketing science has led to the resurgence of using biometric measures in marketing research. However, some applications of neuromarketing research are not equipped to accurately obtain an in-depth understanding of how consumers mentally process and respond to brand messaging.
During the session, Professor Paul Bolls, Ph.D., will introduce attendees to a scientific paradigm for understanding data that is obtained from all measures of brain activity, including brain imaging and more traditional biometric measures. The paradigm provides a scientifically valid foundation for combining biometric measures with traditional marketing research methods to gain more comprehensive insights into consumers' interactions with brand communication.
Join Dr. Bolls as he explores and discusses the following topics:
Through the knowledge that attendees gain during the session, they will be better prepared to evaluate neuromarketing research approaches, and participate in the valid application of biometric measures in marketing communication science.
Presented by:
Glenn Kessler – President and CEO, HCD Research, Inc.
Paul Bolls, Ph. D. – Associate Professor of Strategic Communication at the Missouri School of Journalism
To register for this free live event, please RSVP to thoughtleader@thearf.org
Please keep in mind that space is limited and early registration is recommended!
Tuesday, October 9, 2012
*INVITATION ONLY*
Building and managing research panels and communities is once again emerging as a hot, new trend in marketing communications. The presentation will focus on two specific use-cases.
Attendees will learn about new and innovative community applications.
Presented by: Peter Shafer – SVP, Enterprise Solutions, Toluna
To register for this free live event, please RSVP to thoughtleader@thearf.org
Please keep in mind that space is limited and early registration is recommended!
Thought Leader Series 2012
For more information about the Thought Leader Series, please contact:
Chris Kosar
ARF Program Sales Director
646.465.5770
ckosar@thearf.org
View Previous Sessions, Testimonials, and Participating Companies
"We are very pleased with the success of the ARF event that helped us highlight ADimension and Research Now’s core services. The attendees were all within our target audience, and most were from companies we have been trying to speak with about our new product. As a result of conversations directly following the presentation, we received invitations to present at several companies and a handful of RFPs. The ARF did a great job setting up the event and providing a presentation that was cohesive with our messaging."
Art Stivison – Product Development & Innovation Manager, Research Now
"ARF Thought Leadership Series are terrific. The content of the presentation tonight was insightful and helpful in sparking new thoughts for how we can continue to bring new ideas to our clients in innovation creation. The informal networking discussions right after the presentation were also helpful to share and build on new ideas and opportunities going forward with complementary agencies."
Gary Fraser – Founder and President, The Growth Engine Co.
"The Thought Leader Forum SSI conducted with ARF was truly an outstanding experience. ARF helped us put together a compelling panel—and the result was a highly dynamic session, with all attendees deeply engaged and actively participating. We were extremely pleased with the outcome. Chris was a pleasure to work with and provided great support throughout the planning process. He helped us create a quality program that exceeded our objectives. The best evidence I can give of the session’s success is that we are already planning another!"
Ilene Siegalovsky – Vice President Global Marketing, SSI
"The ARF’s Thought Leader series is a terrific forum for discussing ideas with a targeted and engaged group. Market Probe’s Session – “Brands and Passion – How Hot Brands Stay Cool in a Changing World” was great fun for us to host. Not only did we have wonderful panelists in Todd Powers of the ARF and Belle Frank and Michael Sussman from Y&R, we had an enthusiastic audience that dove right in to the workshop portion of the session. The discussion was so lively, that I think people would have continued to talk about brands and passion for another hour!"
Judith Ricker – EVP Brand Research, Market Probe
