Super Bowl 2013 Advertising Trends
Super Bowl XLVII Advertising Trends
Last year’s Super Bowl XLVI was the most watched U.S. telecast of all time with 111.3 million viewers:
eMarketer reports that the audience commercial tuneaway was 0.7% during the 2012 game, vs. 3% to 4% for normal TV programming, according to Kantar Media Research.
Nielsen reports that ads that aired during last year’s Super Bowl were also 34 percent more memorable and 42 percent better-liked than commercials that aired just a month earlier (January 2012).
In 2012, Women accounted for 45% of the Television Viewing Audience.
26% of TV Homes that viewed the 2012 Super Bowl had an income level of $100K or more.
Cost of TV Spot
Advertisers spent an average of $3.4 million for a 30-second TV commercial to air during last year. According to CBS, TV spots this year will be priced at an average of $3.8 million for a 30-second ad.
Auto Marketers are the top spenders in Super Bowl XLVI advertising, followed by Beer Marketers:
Adobe’s Digital Index indicates that Super Bowl advertisers will see a 20% increase in website traffic, and that mobile viewing will double over the average sporting event.
Nielsen reports that today’s football fans are constantly connected, keeping up with their favorite teams online and on mobile–often while watching TV:
By Mi hui Pak, ARF Knowledge Center