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The Advertising Research Foundation (ARF) is pleased to announce a joint effort with member sponsors to conduct a groundbreaking research study that will expand the industry’s understanding of Consumers and Streaming Audio.
"As media consumption habits change, we must gain insights into consumers’ minds to better understand how they are interacting with new media and on what devices, and how they feel about commercial messaging. The learnings will help planners, clients, and buyers align their media campaigns and messaging to engage consumers more effectively."
- Kim Vasey – Managing Partner/Director of Radio, GroupM
The ARF would like to thank our Streaming Audio Sponsors:
This original research study explored both qualitative (“how do you feel about . . . ”) and quantitative (“heavy users are demographically best described . . . ”) issues. Research was conducted by well-known research supplier GfK. Here is a sampling of some of the questions this new research will address:
"Understanding the streaming audio consumer is an important and timely endeavor for the ARF and its members. This landmark initiative will generate findings that will enlighten advertisers, agencies, and media companies in the evolving audio industry."
- Robert Barocci – President & CEO, ARF
An ARF white paper discussing the results of the study is scheduled to be published Spring, 2013.
Please contact David Marans for more information!
The ARF began publishing the Journal of Advertising Research in 1960, and since its inception, it has become one of the seminal journals in the industry.
"“The ARF provides a rare opportunity to interact with people on the other spokes of the research wheel; to see how people on the advertising, research vendor and brand level use the same research I do, but differently. This way I can be more in synch with what the industry is doing and that allows me to work more effectively."
Daria Nachman – Director of Marketing Research, ABC National TV Sales