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The ARF would like to thank our Streaming Audio Sponsors:
The Advertising Research Foundation (ARF) is pleased to announce that we have completed a joint effort with member sponsors and conducted a groundbreaking research study that expanded the industry’s understanding of Consumers of Streaming Audio.
"As media consumption habits change, we must gain insights into consumers’ minds to better understand how they are interacting with new media and on what devices, and how they feel about commercial messaging. The learnings will help planners, clients, and buyers align their media campaigns and messaging to engage consumers more effectively."
–Kim Vasey, Managing Partner/Director of Radio, GroupM
This original research study explored both qualitative (“how do you feel about . . . ”) and quantitative (“heavy users are demographically best described . . . ”) issues. Research was conducted by well-known research supplier GfK. Here is a sampling of some of the questions this new research addressed:
"Understanding the streaming audio consumer is an important and timely endeavor for the ARF and its members. This landmark initiative will generate findings that will enlighten advertisers, agencies, and media companies in the evolving audio industry."
– Robert Barocci, Former President & CEO, ARF
For more information, please contact Horst Stipp.
What We Know About Peer-to-Peer Marketing
June 2014, Vol. 54, No. 2
Since its launch by the ARF in 1960, the Journal of Advertising Research has become one of the seminal journals in the industry. Enjoy this free digital download of the 50th Anniversary issue.
"“The ARF provides a rare opportunity to interact with people on the other spokes of the research wheel; to see how people on the advertising, research vendor and brand level use the same research I do, but differently. This way I can be more in synch with what the industry is doing and that allows me to work more effectively."
Daria Nachman – Director of Marketing Research, ABC National TV Sales