Social Media Week in New York City

Shopper Insights + Social Media Joint Event:
The Evolving Role of Digital in the Purchase Process

February 16, 2012 at 1:30-4:30PM, Reception starting at 4:30PM

Advertising Research Foundation
432 Park Avenue South, 6th Floor
New York, NY 10016

Please join the ARF and Social Media Week for a special program exploring the role of digital and social media in the purchase process. Presentations from leading research companies will explore current research on the relationship between Shopper Insights and Social Media. A special preview of findings from the recent ARF Arrowhead Research Initiative: Digital/Social Media in the Purchase Decision Process will also be revealed. In addition, a panel comprised of representatives from marketing, media, and advertising agency companies will speak to the implications of these findings for the industry. Time will be set aside for audience Q&A. Join us for a wine and cheese reception immediately following the program.

Speakers:

• Manila Austen, Ph.D. –  Vice President, Research, Communispace Corporation
• Will Bottinick – Research Manager, Converseon
• Belle Frank – Executive Vice President, Director of Strategy & Research, Y&R
• Stacy Graiko – Director, Qualitative Research, Firefly Millward Brown
• Nina Leask – Market Research Digital Manager, General Motors
• Graham Mudd – Vice President, comScore Marketing Solutions, comScore, Inc.
• Stefanie Schutzbank – Media Research Manager, Google
• Karen Zappia – Senior Market Research Manager, Kraft Foods

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