ARF at Social Media Week 2014
 

rethink 2014  ARF & Social Media Week Present . . .

*Forum*
Social Media has Matured: Is the Pace of Change Slowing Down for Brands & their Agencies?

When:
Wednesday, February 19, 2014
9:00–11:00AM (Breakfast & Presentation)

Where:
ARF Office, 432 Park Avenue South, 6th Floor New York, NY

Does Twitter’s recent IPO herald a more mature chapter in the evolution of Social Media? Does this mean the frantic pace of change will slow down? Hear five industry gurus discuss who this change will impact, as well as new emerging business model and best practices.

Presented by:
Paul Banas –  Senior Category Insights Manager, Kraft Foods
Nate Elliott – Principal Analyst, Forrester
Rob Key – CEO, Converseon
Judit Nagy – Vice President, Digital Analytics, FOX Broadcasting Company
Peter Orban – SVP, Research and Innovation, Mobile and Social


*Webcast*
Developing Social TV Audience Metrics

When:
February 19, 2014
1:00–2:00pm ET

Where:
Online, via webcast

According to the MIT Technology Review, Social TV is one of the 10 most important emerging technologies. But where are we in terms of social TV audience metrics? To determine if social media can increase TV viewership, an experiment needs to be conducted where “cause” is specifically tied to the subject. At this webcast, we will discuss how social media can increase TV ratings and establish best practices for the industry to come together and validate.
 
Presented by:
Craig Jaffe – Founder, Research 360˚