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ARF in Silicon Valley

Smarter Data • Smarter Decisions Smarter Skills

This event is sold out. Follow #ARFSILICONVALLEY for live updates about the event!

When: January 29, 2014, 8:30am–5pm
Where: Facebook Office, 1601 Willow Road, Menlo Park, CA - Visitors should go to building 15.
             Valet parking is available.

ARF is coming to Silicon Valley on January 29, convening you, the best minds in data, for a one-day member event on making big data actionable. We're talking: Smarter Data, Smarter Decisions and Smarter Skills. We’ll discuss turning data into better business decisions and better consumer experiences, turning analytics into action, data science vs. social science. The day will be divided into three sections:

Smarter Data
Innovative methods and best practices in transforming data into better business outcomes.

Smarter Decisions
How analytics can enable creative to produce more effective communication.

Smarter Skills
The best way to drive action-based learning and rapid experimentation with data

Whether you are a young pro or an industry leader, this is a must-attend day of learning and collaboration on one of the hottest topics in the industry.


Agenda

8:30–9:30am Networking Breakfast
  Welcome
Brad Smallwood – Head of Measurement & Insights, Facebook, Inc.; Board Member, The ARF
  ARF Vision
Gayle Fuguitt – CEO & President, The ARF
  Agenda for the Day
Michael Heitner – SVP, Member Needs & Value, The ARF
  Introducing Tom Davenport
Pat LaPointe – EVP, MarketShare
  Analytics 3.0 for Advertising and Marketing Data, Presented by MarketShare
Tom Davenport – President’s Distinguished Professor in Management and Information Technology, Babson College
10:40–11:00am Break
  Presentation: Big Data and the In-Culture Methodology
Jake Beniflah – Executive Director, The Center for Multicultural Science
Isabel Valdés – Chairwoman, The Center for Multicultural Science
  Presentation: Big Data—What’s in it for the Consumer
Matthew Willcox – EVP, Executive Director, Institute of Decision Making
  Smart Data Panel
Ryan Chanatry – Sr. Manager, Consumer Insights, Netflix
Anne Frisbie – VP & General Manager, Global Supply, InMobi
Jack Krawczyk – Director of Product Management, Pandora
Ruth Kricheli – Head of Telecommunications Measurement, Facebook
Steven Wolfe Pereira – Chief Marketing Officer, Datalogix
Moderator: Mary Ellen Gordon – Director, Industry Insights & Analysis, Flurry
12:15–1:15pm Lunch
  ARF Mobile Initiative
Peter Orban – EVP, Research & Innovation: Mobile & Social, The ARF
  Unlocking Big Data: How Understanding People Leads to A Better Experience?
Fred Leach – Head of Measurement Research, Development, & Partnerships, Facebook, Inc.
  Native is Natural in Mobile
Pankaj Bengani – VP of Global Strategic Partnerships, InMobi
  Driving Consumer Experience Panel
Kathy Battle – Partner, CRM, Rosetta
Peter Daboll – CEO, Ace Metrix
Jason Luis – Director of CRM Strategy & Analytics, DraftFCB
Nishat Mehta – EVP, Global Partners, dunnhumby
Jesse Savage – Senior Product Manager, Google
Moderator: Peter Orban – EVP, Research & Innovation: Mobile & Social, The ARF
2:55–3:15pm Break
  The ARF Experience
Gayle Fuguitt – CEO & President, The ARF
  ARF Unplugged
Peter Orban – EVP, Research & Innovation: Mobile & Social, The ARF
  How Twitter is Using Data to Drive Smarter Marketing Decisions
Jeffrey Graham – Global Director, Sales Research, Twitter; Board Member, The ARF
  Smarter Skills Panel
Sean Bruich – Senior Director, Global Consumer Knowledge, Nike
Belle Frank – EVP, Research Director, Y&R
Judit Nagy – Vice President, Digital Analytics, Fox Broadcasting Company
Moderator: Brad Smallwood – Head of Measurement & Insights, Facebook, Inc.; Board Member, The ARF
  Summary of the Day
Gayle Fuguitt – CEO & President, The ARF
  Thank you
Gayle Fuguitt – CEO & President, The ARF
Brad Smallwood – Head of Measurement & Insights, Facebook, Inc.; Board Member, The ARF
5:00–6:00pm Cocktails