Re:think Plus 2013 - Speakers

 Patralekha Bhattacharya - Co-Founder, Managing Principal, Jigyasa Analytics

Pat is the co-founder and managing principal of Jigyasa Analytics. A Yale alumnus, her consulting experience covers several Fortune 500 corporations in Manufacturing, Pharmaceuticals, Retail, Publishing, Financial Services, Real Estate, and Transportation, as well as advising market research agencies and nonprofit organizations. Her specializations are in marketing mix modeling, marketing optimization, forecasting and business planning, segmentation and survey design and analysis. She has presented her work at several conferences, including AMA, Marketing Science, NESUG, SESUG, and the SAS Global Forum.

 Aruna Buddana -  Senior Statistical Analyst, TRA - TiVo Research and Analytics Inc

Aruna Buddana has been working as a Senior Statistical Analyst working in TiVo's Audience Research and Measurement (now, TRA - TiVo Research and Analytics Inc) for the past 5 years. Her responsibilities include supporting the software products – Media TRAnalytics – software solution that matches TV tuning data with actual consumer purchase data, our proprietary ratings products - Stop||Watch and Power||Watch, analyzing the ROI of the TV advertisement dollars utilizing Media TRAnalytics, data mining and building reporting applications and building advanced statistical applications. Prior to working at TiVo, Aruna worked as an Analyst at WAMU and Progressive Insurance. Aruna has a Masters degree in Statistics from University of Tennessee, Knoxville and a Masters degree in Computer Science from Ball State University.

 Sunando Das - Chief Research Officer, IPSOS MarketQuest

Sunando has 16+ years experience in the areas of Insights & Analytics and specializes in the area of research for brand development /growth and consumer understanding.  He brings with him knowledge of research across different areas and marketing pragmatism to make research more insightful. Presently, he is working at IPSOS MarketQuest (Brand and Market Understanding Practice) responsible for product development. He has presented / published a number of papers at forums like ESOMAR Congress, ARF:Rethink event, global service quality conference and journal of brand management - in the areas of brand portfolio development, global vs. regional vs. local balance in brand development, maximization of global research spend, future of brand research, emotional measurement, customer experience and pricing for growth.   

 Carolyn Fuson - Director of Audience Intelligence and Measurement, Xbox LIVE Advertising Sales and Entertainment

Carolyn Fuson is the Director of Audience Intelligence and Measurementfor Xbox LIVE Advertising Sales and Entertainment. She currently sits at the nexus of cross platform measurement from both a strategy and engineering perspective.  At Microsoft for over 12 years, Carolyn has also led the Global Design Research & Anthropology team within the Customer Design Center group, and has managed Audience and Business Intelligence for MSN Advertising. Carolyn long ago embraced her inner geek and openly confesses to an overwhelming curiosity about what makes people tick, and how & why they use technology and media.She has taught computers, technology, and robotics, researched how different cognitive learning styles interacted with the technology, and holds Microsoft US patents for data collection and information use & display.

 Ty Henderson - Assistant Professor, McCombs School of Business at the University of Texas at Austin

Ty builds microeconomic statistical models that emphasize behavioral insights and market implications, typically using a Bayesian framework. Ty’s has presented his research at international conferences and his work has appeared in leading academic journals. Research topics include:  consumer choice and sales promotion in the context of public goods, non-compensatory choice models, new behavioral measurement technologies, and quasi-experimental design. Ty teaches a well-regarded Market Analytics course in the MBA core. Ty earned his Ph.D. at the University of Wisconsin-Madison and holds a B.A. a B.S. and M.B.A. Prior to entering academia, Ty played an instrumental role in two start-up companies; one focused on providing constituent management solutions and the other specializing in telecommunications consulting. 

 Liz High - Senior Director, Strategy and Insight, SDL

Liz High continues to combine client services, research and technology to develop best practices that enable her clients to create compelling customer experiences. She has led on a number of social data innovations that have underpinned the original thinking that became the Customer Commitment Framework. Key projects include the multi-award winning CNNI POWNAR study and the P&G SuperSavvyMe project, which was the first index driven proto-type delivered by the team. Also awarded the 2012 ARF Great Mind Award.

 Robert Holston - Executive Vice President, Symphony Analytics, North America

Robert Holston is executive vice president of Symphony Analytics, North America. He is an 18-year veteran of the consumer packaged goods and retail industries, with a long history of experience in shopper-centric predictive analytics and client value creation. Leading the North America analytics practice, he is focused on enabling clients to achieve high-impact business outcomes through a unique combination of predictive analytical techniques, proprietary rapid-modeling platforms, leading-edge automated solutions, and experienced analytics consulting talent. He previously led the analytics business relationship with some of SymphonyIRI’s largest global clients. Prior to joining SymphonyIRI, he was the practice leader for Shopper Marketing at Deloitte Consulting LLC within its Strategy & Operations - Consumer Products Service Line. Previously, Holston was the global director of Shopper Marketing at The Coca-Cola Company where he was responsible for the development and deployment of The Coca-Cola Way of Shopper Marketing to the global business operating units and customer teams. Prior to joining The Coca-Cola Company, Holston served with a tier-one management consulting firm in their Brand Strategy and Customer Relationship Management Practice where he supported the development and growth of the brand analytics business. Previously, he spent five years with Mobil Oil Corporation where he gained considerable retail experience in roles of increasing responsibility in finance, retail brand development, store operations and franchise management. Holston is a frequent contributor to publications and his analysis and points-of-view on retail marketing and the commercialization of brand strategy have appeared in AdAge, BrandWeek, Fortune and The Financial Times. He has an undergraduate degree in finance and marketing from Drexel University and a master’s degree in business administration from The University of North Carolina – Chapel Hill.

 David Hoo - Principal Consultant, Effective Marketing Management

David is a marketing consultant who was classically trained in consumer packaged goods, marketing OTC products for Johnson & Johnson, including Tylenol, Imodium and Sesame Street Vitamins.  He has extensive experience in all aspects of advertising, new product development and market research.  David pioneered the switch of prescription drugs to OTC status (Imodium and Gyne-Lotrimin) and developed the first DTC advertising for the Rx Claritin allergy medication.  David has held senior management positions for major companies on both the client and supplier side, including J&J, Schering Plough, Mass Mutual, Nielsen and Medical Economics.

 David Iudica Director, Media Strategic Insights and Research, Yahoo!

As Director, David Iudica is responsible for providing support to Yahoo! media, marketing, and sales teams on audience and media insights. In his role, David Iudica is responsible for digital insight initiatives designed to help Yahoo! create more meaningful connections between its advertising partners and its consumers. This includes overseeing Yahoo!’s community/panel of 12,000 fans as well as various other insight initiatives that span across the entire Yahoo! portfolio. Additionally, David Iudica manages audience research for key demographics globally. Prior to joining Yahoo! in November of 2010, Iudica worked for MTV Networks, and Major League Baseball.  Iudica’s work has also been shared in conferences and on TV including the Today Show.  He graduated from St. John’s University in 2001 with a B.A. in Psychology.

 Madeleine Janssens - Director, WHY5Research  

Madeleine Janssens is a licensed sociologist (University of Ghent) and Specialized Licentiate of Marketing (Vlerick Management School at the University of Ghent). Madeleine began her career in the early ’80s as academic assistant at the Seminar for Specialized Sociology at Ghent State University.  She was the Business Development Director and Director at Censydiam Health from 1987 to 2007. Since 1986, she has been active in the field of qualitative diagnostic research, two years of which she spent in the Netherlands.  Since 1991, she has managed the Censydiam’s qualitative department and contributed to the internationalization of Censydiam and worked in more than 55 countries across the globe in a multitude of product categories.  She conducted international research for numerous multi-nationals such as Coca-Cola Atlanta, Inbev, JTI, Johnson and Johnson, Nestlé, Unilver.  Madeleine was also engaged in projects for UNICEF, Amnesty International, and Max Havelaar. As a visiting lecturer, she is involved in Stichting Marketing, Instima, HUB, IFB, and she is a respected speaker at different conferences.  As a co-author she contributed to the following publications: The Naked Consumer (1994), Facing Arab Women (1997) Motivational Marketing Research Revisited (1999), Cross-Cultural Window on Consumer Behavior (2000), The Naked Consumer Today (2002),  Handboek Marketing: Klant- en Marktgericht Ondernemen (September 2008), Consumentengeheimen (2009), Digital Marketing (Marketing is een tool, geen doel; 2012; Red. Theo Van Roy).

 Dave Kaplan - VP, Bravo Media Research, NBCUniversal

Dave Kaplan is Vice President, Bravo Media Research at NBCUniversal, where he works with Bravo's advertisers on measurement solutions across all touchpoints including on-air, online, social and interactive. He produces new insights across key categories, shares best practices with marketing partners and industry experts, and helps Bravo navigate through the evolving media landscape. He previously held the role of SVP of Product Leadership at The Nielsen Company, where he managed the firm's suite of cross-media advertising effectiveness products. Dave holds a BA in Psychology from Cornell University's College of Arts and Sciences where he was named a member of Phi Beta Kappa.

 Brian Levine - President and Chief Innovation Officer,  Innerscope Research Inc.

Brian Levine has extensive experience in the design and implementation of consumer research studies. He directed research and design teams for high profile companies including Old Navy, The Gap, Banana Republic, Electronic Arts, The Mayo Clinic, 3M Post-it® Products, Philips Electronics, IBM, and Fidelity Investments.  Levine’s highest profile work came from leading all front-end development and customer research for the creation of Major League Baseball’s highly successful network of 33 web sites. He received his B.A. in design from the University of Wisconsin and his M.B.A. from the Massachusetts Institute of Technology Sloan School of Management.  While at MIT, Levine split his time between Sloan and the MIT Media Lab where his project involving the use of multiplatform sensing technology in media research, co-directed by Dr. Marci, was a major inspiration for the formation of Innerscope Research.

 Brigette Lytle - Director of Innovation, Hall & Partners

Brigette Lytle is our Director of Innovation - Brigette joined Hall & Partners in 2010, bringing with her over 12 years of marketing experience.  She has worked on a variety of multi-country studies primarily in the CPG category.  Brigette was most recently at Dynamic Logic/Millward Brown where she was the international client lead for Proctor and Gamble.  In that role she worked closely with P&G offices in Asia, Middle East and Europe to develop and test their digital marketing efforts.  At Hall & Partners, Brigette has focused on new methods of collecting data such as monitoring social media content, as well as working with new models for measuring consumer engagement.

 Tony Marlow - Director, Strategic Insights, Yahoo!

Tony joined Yahoo’s Strategic Insights division in January 2010, moving to New York from Sydney, Australia where he was Research Director for Nielsen Online across the Asia Pacific region. He is an online research expert with special interest not only in media measurement generally, but specifically in online advertising effectiveness, consumer generated media and biometric research. In addition to almost five years with Nielsen, Tony’s prior research experience was primarily within the strategic consulting environment, where he designed and managed a wide range of media and technology-related research projects. Tony has provided comment for international news articles, television stories and speaks at various digital media conferences. In addition to his research and digital experience, Tony attended the Australian National University and the University of Wollongong, holding Bachelors degrees in Psychology and Commerce as well as a Masters degree in Strategic Marketing.

 Krishna Mehta - Co-Founder, Principal, Jigyasa Analytics

Krishna is co-founder and principal at Jigyasa Analytics. A Yale alumnus, Krishna has experience consulting several Fortune 500 companies in Banking, Credit Card, Insurance, Telecommunications, Publishing, Transportation, and Retail. His areas of expertise include Customer Acquisition, Cross Sell and Upsell, Fraud Analytics, Retention Analytics, Segmentation, Experiment Design, Marketing Mix Modeling, and Forecasting. Krishna has presented his work at several conferences including Marketing Science, DMA, NCDM and NESUG, and has been published in several industry journals.

Mark Michelson - Executive Director, Mobile Marketing Research Association

Mark Michelson is the Executive Director and co-founder of the Mobile Marketing Research Association (MMRA), a global trade organization that advocates the use of mobile devices to understand opinions and behaviors of consumers, shoppers and B2B audiences. In addition to founding MMRA, Mark also co-founded the Mystery Shopping Provider’s Association (MSPA) and has served on the board of the Qualitative Research Provider’s Association (QRCA). Mark's experience as a market researcher includes 28 years of developing and implementing strategic marketing research programs for many of the world’s leading brands in a variety of industries including technology, food service, healthcare, retail and CPG. Mark is also President/CEO of Threads Qualitative Research (, a global qualitative consultancy with partner offices in 22 countries.

 Judit Nagy - FOX Broadcasting Company, Vice President, Digital Analytics

Judit is a distinguished market and media research professional with 15 years of market and media research experience with a special focus on social media, audience measurement, and advertising research. She has worked with leading media companies, such as News Corp digital brands, Fox Broadcasting Company, Warner Bros., MySpace, Fox Interactive media brands, Neopets, and Yahoo! Currently Mrs. Nagy heads up Digital Analytics at FOX, where she is responsible to build out social analytics and measurement strategy for FOX television shows, and manage measurement and reporting for all digital entities for FOX Broadcasting. Judit lives in Glendale, California with her husband and with her adorable 7 year old daughter Ashley.

 Kate Paulin -  Group Director, Insights & Planning, 360i 

Kate oversees the Insights & Planning department across all 360i offices. She leads the vision of the department and is responsible for bringing continuous innovation to the Insights practice.  Whether it is utilizing the world’s largest focus group through social listening, understanding consumer behavior through ethnographies or helping figure out a brand’s social ROI, Kate is making sure her team discovers the best ways to answer today’s burning questions for 360i’s clients. Kate has over a decade of experience in brand and communications research with three of those years overseas with Hall & Partners. Kate was born and raised in Minnesota but her interest in culture has sent her to live in Seville, London and now New York City where she currently resides.

 Alex Petrilli - Account Manager, TRA – TiVo Research and Analytics Inc. 

In this role, Alex is responsible for client management and delivery of research projects. Prior to TiVo Alex worked as a broadcast research director in the SF DMA for Chris-Craft Television and CBS. Alex received an MBA from the University of San Francisco and his BA from Loyola Marymount University. Alex has presented TRA data at past conferences including TMRE, ARF Research 5.0 and BBM Canada.

 Amit Phansalkar - Director Data Science and Advanced Analytics, Kantar Media Compete

Amit Phansalkar heads research and advanced analytics at Kantar Media Compete across all business units. He has over 15 years of big data experience leading three analytics products from concept to market. Prior to Compete he headed the analytics at Cognika, a technology company that developed a smart analytics platform and predictive analytics applications using a combination of structured and unstructured data. Prior to This Amit was the vice president of Analytical solutions and product strategy at Straightline Performance Solutions and led the delivery of analytical solutions for market research. Amit started his career in systems biology leading the development of protein interaction models in the entire human proteome using high dimensional data.

 Keith Phillips - Senior Researcher, SSI

Keith Phillips is a Senior Researcher in SSI’s Knowledge department. Keith’s role at SSI includes conducting primary research projects, helping clients with the research issues they face on a day to day basis, training colleagues, and working to support companywide sampling initiatives.  Prior to joining SSI in March of 2010, Keith was a Senior Research Manager in the Motion Picture Division of OTX Research, which he joined in 2004.  In that role, Keith was the main point of contact for domestic creative ad testing, overseeing research projects from creation to completion.  He was also in charge of a domestic syndicated movie tracking product used by many of the major motion picture studios. 

 Frank Piotrowski - Senior Vice President, Measurement Science, Nielsen North America

Frank has the ultimate responsibility for methodology and quality of Nielsen buy products in the region. Prior to this role, Frank served as a statistician for Nielsen, where he was accountable for the statistical processes used in the design and maintenance of all store-based and panel-based services. Throughout his 30+ year career with Nielsen, Frank has helped transition Nielsen to an industry leading insights provider. Frank represents Nielsen in many industry events and has co-authored several technical papers regarding the data and methodology Nielsen uses.  In the academic sector, Frank is the Nielsen lead in a joint research relationship with the University of Chicago. Frank holds a BS degree in Quantitative Methods from the University of Illinois and a MS degree in Management Science from Northwestern University.

 Jack Poor - Marketing Insights, Television Bureau of Advertising

John (Jack) B. Poor, Jr. joined the Television Bureau of Advertising as Vice President – Marketing in May 2004. In that capacity he makes calls on and presentations to advertisers and advertising agencies on issues relating to the benefits of using TV stations’ on-air and interactive platforms.Prior to joining TVB Jack was Executive Vice President of Petry Media Corp. a national rep company that operated two leading national TV time sales companies; Blair Television and Petry. Among his responsibilities at the reps Jack was in charge of New Business Development, Sales Research, Programming, Data Systems and Marketing.Prior to his 20 years at the rep companies Jack had experience at a local TV station in Boston and as an account executive at a number of New York City advertising agencies. He is a graduate of Wesleyan University in Middletown CT and lives in New York City with his wife, Devon.

 Roger Purcell - Senior Manager of Research, Disney Interactive

Roger Purcell is the Senior Manager of Research for Disney Interactive, the division that produces experiences across console, online, mobile, and social network platforms.  He is responsible for managing research for advertising sales and product development initiatives across the division.  Prior to Disney Interactive, Roger worked in digital sales research at NBC Sports & Olympics and was a consultant at Accenture.  Roger holds a B.S. in Management Science & Engineering from Stanford University, an M.S. in Industrial & Systems Engineering from the University of Southern California, and an MBA from Columbia Business School.

 Neela Sakaria - Executive Vice President, Latitude

Neela Sakaria is EVP/Managing Director of Latitude, an international research consultancy. For 10+ years, she has advised global media companies and advertising agencies on content strategy, digital distribution, marketing, and business development in a rapidly evolving technology and communications climate. Neela oversees all of Latitude’s strategic and thought leadership work, and has helped clients such as NBCUniversal, ESPN, New York Times, and Viacom Media Networks to identify and develop opportunities in mobile, social, and cross-platform storytelling. Neela possesses specific expertise in multi-screen, advising brands and marketers on the implications and opportunities tied to these emerging behaviors. Over the past couple years, she has spearheaded the development and execution of Latitude's own thought leadership research series, including studies like "The Future of Storytelling" and "Next-Gen Retail: Mobile & Beyond.” Prior to joining Latitude, Neela held positions at Discovery Channel, American Public Television, Iconoculture, and MTV Networks.

 Antonia Toupet

Antonia Toupet is a Senior Research Scientist atNielsen’s Digital Methods team.  Antonia holds a PhD in Economic from Harvard University, where she conducted research in experimental economics, development economics, and corporate social responsibility. Her current role within Nielsen’s Measurement Science organizationfocuses on validating and developing methodologies for measuring online advertising effectiveness. Previously, she led relationships with several CPG clients, supporting their business and marketing strategies through analysis and insights driven by Nielsen data. Prior experience includes strategy and management consulting for the Information Technology industry.

 Beth Uyenco - Senior Vice-President-International Research, comScore

As comScore’s Senior Vice-President for International Research, Beth is responsible for overseeing comScore's research methodologies in all markets outside of the US. She plays an integral role in comScore's initiatives with local market measurement JICs, including UKOM in the UK, MESA in Spain, STIR in the Netherlands, and others. Beth was most previously at Microsoft Advertising where she was Global Research Director. Prior to Microsoft she spent many years on the agency side most recently at OMD where she was U.S. Director of Strategic Research and Analysis. Before that she was Senior Vice-President of Research for Optimum Media, the media arm of DDB Worldwide, where she managed all its US media research operations. Until she joined comScore last year, Beth was co-chair of the Interactive Advertising Bureau’s Research Committee and member of its Research Advisory Board. She was also a member of the Council for Research Excellence, the Coalition for Innovation in Media Measurement (CIMM) and board member of the Media Ratings Council. Beth is currently a founding member of the Mobile Marketing Research Association and is a member of its board. She’s been honored as a Media All-Star by US trade magazine Media Week and was recognized as an Outstanding Alumnus by Michigan State University for 2012.

Michael F. von Gonten - Principal Consultant, Effective Marketing Management

Michael von Gonten is a consultant specializing in advertising research. Areas of expertise include measurement system development, copy testing, advertising awareness tracking and analysis and interpretation of marketplace sales measurement results. He has extensive experience in consumer products, prescription drugs and other consumer services. Since establishing his own consulting firm in 1985, he has consulted for advertisers, agencies and market research companies and had previously worked for major organizations, including: ARS, Burke/BASES, Pillsbury and SC Johnson. Projects have included development of models, meta-analysis of historical databases, and project-specific analysis of longitudinal data. He has been an invited speaker for The Association of National Advertisers, The Advertising Research Foundation, and ESOMAR. He has published both in the US and abroad, with papers appearing in The Journal of Advertising Research, and the British publication, AdMap.

 David Weinberger – Director, WHY5Research  

David is the Results Oriented Consumer/Shopper Insights and Marketing Analytics Executive with best in class CPG, Retailing, B2B, and Financial Services experience.  He has had a progressive management career in the US, Asia, Europe, South America, and the Middle East: VP Advanced Analytics – Georgia Pacific; Sr. Director Consumer Insights – The Home Depot;  Global Director Consumer Insights – The Coca-Cola Company; Group Manager Category Management – Kraft Foods.  He has C-level experience implementing best in class consumer insights and marketing analytics to positively impact top line growth.  David is an expert at developing and implementing customer centric marketing strategies to drive volume growth.  He has extensive experience applying marketing analytics to strengthen customer satisfaction, develop customer driven acquisition and retention programs, and enhance customer loyalty. 

 Mimi Zhang - Senior Research Scientist, Emerging Media, Nielsen

Dr. Mimi Zhang has 8 years of research and development experience in information technology and systems. She has written about 20 publications in the area of search engine, social media and Internet analytics, with articles appearing in a multi-disciplinary range of edited book, journals, and scientific conferences. She received her PhD from the College of Information Sciences and Technology at the Pennsylvania State University, USA. Her dissertation topic is to understand information dissemination in the branding and marketing landscape. She is studying how commercial companies employ social media to manage and market their brands as well as to communicate with their customers. Mimi serves on the Editorial Advisory Board for Internet Research. She is the Senior Research Scientist, Emerging Media at the Nielsen Company.