Re:think Plus 2012 - Speakers

Re:think Plus 2012 - Speakers

Gerard Broussard – VP, Media Insights and Analytics, Canoe Ventures

Gerard Broussard is an accomplished advertising researcher with a broad swath of experience covering digital media, audience measurement, ROI modeling, media strategy, and marketplace analysis. Gerard is vice president of media insights and analytics at Canoe Ventures. Gerard and his team demonstrate the advertising effectiveness and brand value propositions for Canoe's advanced television solutions. Most recently, Gerard oversaw the study of Canoe's interactive products, including Request For Information (RFI), Polling and Trivia, demonstrating lifts in advertisers' core brand metrics, and consumers' digital engagement.

Prior to joining Canoe, Gerard was principal of consultancy at Premeditated Media, working on projects with Kantar Media, a leader in the market research world; the Online Publishers Association; and MediaMath, a digital ad exchange. During his 13-year tenure at WPP/GroupM, he was the strategic planning research lead at the MediaEdge operating company. He also oversaw research across Beyond Interactive, MEC Interaction, and Mindshare Interaction, which are GroupM's digital and direct operating companies. Before joining WPP/GroupM, Gerard served as director of market resources at CBS television network, leading a research team to competitively position CBS in the marketplace.

Gerard has been a regular speaker at events such as Ad: Tech, Internet World, World Association of Opinion, Market Research Professionals, and Advertising Research Foundation workshops. He has also been a guest lecturer at Columbia Business School. Gerard is active in many industry associations and served as chairperson of the Advertising Research Foundation's Online Media Council. Gerard earned both his B.B.A. and M.B.A. from Baruch College of The City University of New York.

Edward Carroll – Vice President, Sales, Survey Sampling International (SSI)

Edward Carroll entered the research industry providing customer support for Gartner's web delivery platform before moving into sales. With 13 years of sales experience, he started at SSI as a Business Development Manager for the Eastern Territory, and was later promoted to develop a nationwide team of business developers. Subsequently, he was put in charge of sales for the western geography, and upon completion of a record sales year for the territory was promoted to vice president of sales for North America. Edward graduated from Lynchburg College as a political science major with a bachelor of science.

John Clifton – Senior Director, Ad Sales Research and Sales Strategy, Turner Entertainment

John Clifton joined Turner Entertainment in July 2007. He has a well-rounded broadcast research background, having worked on both the agency and network side of the business. Prior to joining Turner, John was the director of broadcast research at OMD, where he oversaw the agency's positioning on all matters relating to broadcast research, including national and local television and radio. Prior to OMD, John was director of news audience research at NBC, where he worked on programming and ad sales research for the network's news properties. Previously he worked at CBS, where he was involved in sports and news audience research. John started his career in research at HRP before moving to the agency side at Ketchum Advertising. He graduated from New York University with a B.A. in journalism/mass communication and a concentration in media analysis and criticism.

Kate Cox – Head of Strategy, MPG Media Contacts

Kate graduated from the University of Cambridge with First Class Honors in social and political science. Since 1994 she has worked across the media discipline in full service advertising agencies, first at Leo Burnett, then BMP DDB, and then transferring to OMD when BMP Media became independent. In 2002, she moved to MPG Media Contacts, part of the Havas network. Over the years, Kate has worked on a wide range of clients, including the National Lottery, Intel, and EDF Energy. In 2009 her role expanded to leading the emerging creative service within MPG Media Contacts, setting up an in-house TV production unit to develop branded content for the web and TV. Kate took on the role of head of integration and orchestration in 2011, a role built to foster better collaboration between clients and agency and media partners, and to take advantage of all communications channels as to develop more effective solutions. Kate has worked on many award-winning campaigns, including a Campaign Media Awards Grand Prix and Gold in the Media Week Awards. She sits on the IPA Strategic Planning Leaders Council working to promote the use of their integrated multimedia planning research, TouchPoints, across agencies and clients.

John Crowther – Managing Partner, Creston Unlimited

John Crowther left the University of Cambridge with a degree in history, and a burning desire to join the advertising industry. Having been repeatedly thwarted in his attempts to become an account handler (perhaps there is a God after all), he found his niche in account planning and has spent the past 20-odd years working for a cross-section of agencies, including spells at pioneering integrated agency Valin Pollen, Abbott Mead Vickers, BBDO, FCB (where he was head of the agency's European planning network), and most recently as Strategy Director at Publicis London. Throughout his career he has led the development of many highly-effective campaigns in the UK for brands such as Weetabix, Famous Grouse, and The Economist; and globally for the likes of Airbus, General Motors, P+G, Kraft, and Pernod Ricard. His pursuit of effective communications has taken him from hostess bars in Korea to arms fairs in Paris via sojourns in Beirut and Libya, to membership of the IPA Value of Advertising Group for the last two years and judging both Euro and Global Effies. Although advertising agencies have paid his salary, he has always believed in the greater value of creative ideas developed across channels, and relishes the opportunity to work alongside communications disciplines. He is now managing partner of creative brand consultancy at Creston Unlimited and is a full member of the Market Research Society.

Leigh Engelhardt – Director, Product Management and Analytics, Audience Research and Measurement Division, TiVo

Leigh Engelhardt is director of product management and analytics at TiVo for the audience research and measurement division, which provides advertisers, brands, and programmers with detailed insight into how TiVo viewers consume and interact with television programming and advertisements. Leigh leads the development of TiVo's ratings service and products such as Stop||Watch™ and Power||Watch™ and has gained extensive experience applying advanced statistical methods to time-shifting cross-media data. Earlier in her career, Leigh was the senior statistician at Intel, where she was acknowledged for developing statistical methods and practices to improve factory key performance metrics. Leigh earned a B.S. in mathematics with a concentration in applied statistics and an M.S in statistics from Colorado State University.

Frank Findley – Vice President, Research and Development, comScore ARS

As vice president of research and development, Frank is a key contributor to comScore's research and product strategy. His work has resulted in improvements to the copy, media, and competitive intelligence product lines. In his previous role at comScore, Frank led the company's collaboration with market mix modelers and is a co-inventor of the patent-pending ARS Outlook media planner. In 2006 he designed the industry's first multi-touchpoint holistic campaign testing system and popularized this approach through leading trade conferences and publications. His more recent work focuses on panel quality and transitioning behavioral measurement systems online. Prior to joining comScore, Frank conducted research in high-energy physics at national labs in Illinois and New York. He holds a B.S. in physics from Purdue University and a M.S. from the Krannert Graduate School of Management at Purdue University.

Joan FitzGerald – Vice President, Television Sales and Business Development, comScore, Inc.

Joan FitzGerald is vice president of television sales and business development at comScore, where she is responsible for television client and data provider relationships. Joan oversees the expansion of comScore's cross-media initiatives, which now includes television measurement in the comScore suite of digital measurement products. With more than two decades of industry experience, Ms. FitzGerald fosters strong relationships with major media companies and data providers to ensure comScore meets their needs for "three-screen" television, internet, and mobile measurement solutions.

Ms. FitzGerald joins comScore from Arbitron Inc., where she served as vice president of Arbitron's cross-platform services. She has been a significant contributor to advances in media and marketing research, establishing deep relationships with leading media companies and working collaboratively with them and internal operations, information technology, engineering, and research teams to develop new products to measure cross-platform audiences. Accomplishments during that time included introducing ARB-TV, Arbitron's television measurement service that measures in-home and away-from-home audiences, as well as establishing Arbitron's first cross-platform measurement initiative, a collaboration between Arbitron, Omniture, and comScore to measure audiences for NBC Vancouver Olympics programming.

Ms. FitzGerald has a strong track record in working with a broad spectrum of media clients, including media companies, advertisers and advertising agencies. Ms. FitzGerald was vice president of sales for Project Apollo, a venture between Arbitron and Nielsen, where she secured contracts with leading consumer packaged goods and retail marketers. Ms. FitzGerald holds an M.A. from University of Illinois at Champaign-Urbana and a B.A. from University of Virginia in Charlottesville, VA. Her research has been published in Journal of Advertising Research and major media research conferences.

Lindsay Fordham – Director, Product Management, Nielsen

Lindsay Fordham is director of product management for Nielsen and is responsible for online brand effect, a global ad effectiveness solution measuring the brand impact of online advertising. Fordham has spent the past three years in Nielsen's online division, helping to launch new innovations in social media analytics and online audience measurement. Prior to joining Nielsen in 2008, Lindsay managed operations and product development for Sandbox Media Group. At Sandbox, Lindsay developed streaming video platforms for online syndication, helping media companies and agencies create branded content for web and monetize their content with integrated brand experiences. Lindsay studied management science at Pace University in New York. She originates from Portland, Oregon, and currently resides in Brooklyn, New York.

Frank Foster – Vice President, IPTV Solutions, AT&T AdWorks

Frank Foster oversees all of IPTV for AT&T AdWorks, including the sales and product teams. In this role, Frank focuses on building out the sales strategies (both in-house and third party) for U-verse advertising. Prior to AT&T, Frank was the CEO at EVAD Consulting and co-founder and president of television audience research pioneer, erinMedia. In the late 1990s Frank Foster assisted in the sale of Cheetah Technologies to Acterna and before that held sales and marketing positions at USRobotics, Tech Data, and AVI dating back to 1987. Frank Foster holds a B.S. from Iowa State University and is a named co-inventor of eight U.S. patents. He currently lives in Westport, CT, with his wife and two sons.

Kevin Hartman – SVP, Director of Customer Intelligence, Draftfcb

Kevin Hartman is a devoted and artistic practitioner of data. He believes that data must do more than simply provide insights that inspire creative thought. Rather, data must express insights in ways that are just as creative as the ideas they activate. As senior vice president, director of customer intelligence at Draftfcb, Kevin and his team are responsible for drawing upon data to tackle clients' most complex and notable problems. His approach mixes science and art to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness in the marketing and advertising programs they create. Kevin's roster of client work is long and varied, and includes brand names such as Motorola, the United States Postal Service, Taco Bell, Kentucky Fried Chicken, Del Monte, Boeing, Qualcomm, Wagner USA, ABN Amro, Bank of America, and the Chicago Board of Trade, among others. Kevin holds an M.B.A. with honors from the University of Chicago’s Graduate School of Business, a M.P.P. from the University of Chicago's Harris Graduate School of Public Policy, and a B.A. from the University of Notre Dame.

Brendan Kitts – Vice President, Analytics, PrecisionDemand

Brendan is an industrial data mining scientist with a track record of successful deployments. Brendan has served as Chief Scientist at a variety of successful startups, including Datasage (acquired for $650MM), Vignette, and iProspect (acquired for $50MM), all of which focused on using large-scale architectures to mine "big data" and autonomously maximize profits. Most recently, Brendan spent four years at Microsoft AdCenter, Microsoft's online ad server, which generates over $2.3 billion in revenue per year and is the second largest pay-per-click system in the industry. At Microsoft Brendan built AdCenter's Clickfraud Detection, Smartmatch, and Smartpricing systems and was also responsible for conversion tracking. This work enabled Microsoft to bill over $2 billion in revenue per year, protect itself from fraud, and process over a billion events per hour on a complex system comprised of a thousand machine-distributed cluster and real-time ad serving systems.

Brendan is also actively involved in the data mining community. He founded the Data Mining Case Studies Workshop and Data Mining Practice, which have been running since 2005 and recognize outstanding data mining deployments. Brendan is a member of ACM SIGKDD and is often an organizer for KDD (Knowledge Discovery and Data Mining), the largest academic data mining conference. He has also authored over 30 scientific papers and workshop proceedings along with numerous patents. Brendan is currently working on automated ad targeting methods for television.

Daphne Kwon - CEO, EXPO Communications

Daphne Kwon is CEO of EXPO Communications, the leading consumer-generated video platform about products. Before starting EXPO in 2004, Ms. Kwon served as chief financial officer of Oxygen Media, where she was a founding employee. Ms. Kwon was also responsible for business planning at Disney/ABC Cable Networks, and worked in Disney's corporate strategic planning department. She was named in the Silicon Alley Insider Top 100 digital media executives, one of the top 100 "Women in Cable" and "Most Influential Minorities in Cable" by Cable World magazine, and a "Top 40 under 40" business leader by Crain's New York Business magazine. Ms. Kwon holds business degrees from Harvard Business School and the University of Michigan.

Brian Levine – President and Chief Innovation Officer, Innerscope Research, Inc.

Brian Levine has extensive experience in the design and implementation of consumer research studies. He directed research and design teams for many high-profile companies, including Old Navy, The Gap, Banana Republic, Electronic Arts, The Mayo Clinic, 3M Post-it® Products, Philips Electronics, IBM, and Fidelity Investments. Levine's highest profile work came from leading all front-end development and customer research for the creation of Major League Baseball's highly successful network of 33 web sites. He received his B.A. in design from the University of Wisconsin and his M.B.A. from the Massachusetts Institute of Technology Sloan School of Management. While at MIT, Levine split his time between Sloan and the MIT Media Lab where his project involving the use of multiplatform sensing technology in media research, co-directed by Dr. Marci, was a major inspiration for the formation of Innerscope Research.

Jodie Lord – Associate Research Director, Ameritest

Jodie has been with Ameritest for over nine years. In her role as research director, she designs and manages pre-tests and large scale meta-analysis studies, serving as a consultant for clients in the technology, media, communications, and toy/game categories. Jodie earned a business administration degree in marketing management along with a minor in sociology from the University of New Mexico, graduating magna cum laude.

Chris Malone – Chief Advisory Officer, Relational Capital Group

Chris leads Relational Capital Group's Advisory Services practice, which helps clients strengthen the customer, colleague, and brand relationships that drive business performance. An accomplished senior leader with over 20 years of sales, marketing, and organizational leadership experience, Chris has a track record of driving growth and profitability at leading organizations such as Choice Hotels, ARAMARK, Coca-Cola, the National Basketball Association, and Procter & Gamble. Chris most recently served as chief marketing officer for Choice Hotels, one of the largest hotel companies in the world. At Choice, Chris led the company's 800-person global consumer marketing, worldwide travel industry sales, e-commerce and reservations organization. Previously, Chris was senior vice president of marketing for ARAMARK Corporation, a multinational food, facility, and uniform services enterprise with over $12 billion in revenue annually. Prior to joining ARAMARK, he was a co-founder and principal consultant at Zyman Marketing Group, a marketing strategy consultancy offering brand building, business strategy, and growth acceleration services to companies across a number of industries. Chris holds a bachelor of science from the University of Maryland at College Park and an M.B.A. from The Wharton School of the University of Pennsylvania.

Ed Martin – Director, Marketing Excellence and Corporate Social Responsibility Insights, The Hershey Company

Ed Martin is director of marketing excellence and corporate social responsibility insights at The Hershey Company. His other current positions include: chief marketing officer (pro-bono), Qindred Foundation; chief marketing officer (pro-bono),; chair research council, Association of National Advertisers (; and co-founder, Pause to Support a Cause. Ed has also held key positions at several Fortune 500 organizations, including The Kellogg Company, Coca-Cola, Citigroup, and The Ford Motor Company. Ed has served as an advisor to the Millennium Project and the ambassador of Uganda as well as on many advisory boards over the years, including Health Store Foundation, Malaria Foundation, Health People in the South Bronx, World Serve International, Harvard AIDS Prevention Project, University of Wisconsin Nielsen Center, EMU International Business Advisory Board, Medical Institute, Haiti Midwives Initiative,, and Chamber of Commerce. Ed also co-chaired the 2010 Parade All-American Volunteer Initiative at the White House and has been elected to the executive board of the Congressional Committee for Adoption ( and the Marketing Committee of Make a Wish Foundation. Martin also serves as senior advisor to the CEO of Chicken Soup for the Soul and works closely with key foundations such as Leeza Gibbons,, and William Morris Endeavor Foundation. Ed's focus is "Business innovation win/win models" as to tap into the trillions of dollars spent in global business and to drive funding to poverty, health, education, and environment initiatives in sustainable ways for companies and those in need.

Roger Matus – Executive Vice President, Nellymoser

Roger Matus is executive vice president of Nellymoser, a mobile marketing and technology company with expertise in print-to-mobile as well as social solutions and app development for clients like Target, Home Depot, Under Armour, Timberland, Condé Nast, Time, Paramount Pictures, Mullen, and BBDO. He has done extensive work building QR code and action code campaigns, and is the author of studies on the use of QR codes in the top 100 U.S. magazines and at major malls. Previously, he was CEO of InBoxer, executive vice president for WebReply.Com, chief marketing officer for Octave Communications, vice president of new products and technologies for iBasis, and both vice president of new products and technologies and vice president of North American marketing for Dragon Systems. Roger is a well-known speaker on technology with appearances on ABC World News Tonight, the Nightly Business Report, NPR's Marketplace, and more.

Scott McKinley – Executive Vice President, Advertising Effectiveness, Nielsen

Scott McKinley is executive vice president of advertising effectiveness for Nielsen, where his role includes developing products and solutions to improve advertising ROI for Nielsen's global advertiser, agency, and media clients. McKinley has spent 15 years working in advertising effectiveness research, bringing new approaches and methods to help clients quantify and optimize cross-media advertising performance. He founded and led two companies, both which developed new ways to measure advertising in digital and traditional media channels, providing unprecedented visibility, accountability, and control of advertising investments. In his role as CEO of Factor TG, a VC-backed company headquartered in San Francisco, McKinley led innovation in marketing measurement and accountability solutions for leading advertisers and agencies including Nissan, Infiniti, Chrysler, GlaxoSmithKline, Novartis, Sanofi-Aventis, Shire Pharmaceuticals, Microsoft, Hyatt Hotels, Liberty Mutual, Chili's, Razorfish, OMD, McCann Erickson, and Yahoo!. Factor TG was acquired by Symphony in 2009. Before founding Factor TG, McKinley was CEO of SuiteSmart, Inc, which developed products to measure the branding impact of online advertising. Before venturing into startups, he was an executive at Cox Enterprises' new media division, Cox Interactive Media. Prior to his career in media and advertising research, McKinley enjoyed a successful career as a world class professional road bicyclist, highlighted by captaining the 1988 U.S. Olympic Cycling Team in Seoul, Korea.

David Rabjohns – Chief Executive Officer, MotiveQuest

David Rabjohns is the CEO of MotiveQuest, a social intelligence company.  MotiveQuest uses online anthropology software to help companies create new products, improve their marketing, and measure their success.  Key clients include Citibank, Nike, Microsoft, Kraft, Novartis, and Audi. Prior to starting MotiveQuest in 2003, David was the youngest ever account planning executive vice president at Leo Burnett.  David has also worked in marketing and strategy positions at IBM (UK), PepsiCo (Aus), Saatchi & Saatchi (UK), and McConnaughy (US). David enjoys sailing, racing cars, and travel (he once rode a motorcycle from Sydney to London). He spends his spare time wrangling his two boys, James & Hugh.

Angela Reynar – Senior Director, B2B Research, Yahoo!

Angela Reynar is senior director of B2B Research at Yahoo. She leads a team focused on delivering actionable insights and trends to the company's advertisers about their key audiences and their industries and measuring the impact of their advertising campaigns. Prior to Yahoo!, Angela worked for a number of years at Google, where she led the media research team. She has also worked at Knowledge Networks and Microsoft Corp. Angela received her B.A. from Oxford University and an M.A. and Ph.D. from the University of Pennsylvania.

Ken Roberts – Managing Partner and Founder, Forethought Research

Ken is one of Australia's leading market researchers and the founder and managing partner of Forethought Research. He is regarded as a specialist in brand measurement that predicts changes in market share. Ken is an innovator of research methodologies and was the driving force behind the first marketing research method to be awarded a patent in Australia for Prophecy® Thoughts®. He has spent the past five years developing a quantitative neuromarketing method, Prophecy® Feelings®, which reveals the hierarchy and extent of consumers' non-conscious emotional response to brands and advertising. Ken's work with Prophecy Thoughts and Jetstar was awarded the Australian Market and Social Research Society's Award for Commercial Effectiveness (2010) and his work for ANZ Bank received the same honor in 2007. The globally prestigious INFORMS Society of Marketing Science awarded Ken and his team the first-runner up in the 2009 awards for marketing science. Ken has also been published in international publications such as Research World and Admap. Ken holds the position of honorary fellow and advisory board member for the marketing department at Monash University and is a former associate professor in marketing research at Melbourne Business School. Ken is a Qualified Practising Market Researcher, a member of the Australian Market and Social Research Society, and a fellow of the Australian Marketing Institute.

Sean Scott – Chief Information Officer, Ameritest

Scott has been involved in various roles at Ameritest since 2001. His experience across every client category and advertising medium helps him lead new business development and match client needs to research services. Scott also works on improving client value through new research innovations and quality measures. Sean built the operations team that fields all studies, ensures data integrity and quality, tabulates data, and maintains databases. Prior to joining Ameritest®, he was in charge of marketing and support efforts for Apple Computer in Lubbock, TX, and at Texas Tech University. Sean earned a business administration degree in management information systems from the University of New Mexico.

Jessica Smith – Vice President, Offline Client Services, Survey Sampling International (SSI)

Jessica Smith leads the business unit dedicated to SSI's offline product portfolio and is responsible for overall client satisfaction, fulfillment of global offline projects, and the development and implementation of global strategy for current and emerging offline products. Jessica conducts research-on-research on the application of new and existing techniques and methods, formulates white papers, participates in industry forums, and hosts the educational video series "Offline Connections". Since joining SSI in 1984, Jessica has served in a variety of roles, is an active participant in industry associations such AAPOR and MRA, and has authored and co-authored a number of papers addressing offline products and data quality.

Mukund Thiyagarajan – Statistical Analyst, Audience Research and Measurement, TiVo

Mukund works on exciting developments for the audience research business for TiVo, including a variety of client projects ranging from media viewership studies, customer segmentation, brand analysis, and ad recall analysis. He has also been instrumental in the product management for Stop||WatchTM, TiVo's flagship DVR ratings product. Mukund has a master's degree in management studies from India's Birla Institute of Technology and Science and a master's degree in managerial science from Georgia State University.

Rijn Vogelaar – Chief Executive Officer, Blauw Research

Rijn Vogelaar is CEO of Blauw Research and author of the bestselling book, The Superpromoter. He presented at over 100 conferences and client events in 2010 and 2011, at many of which he was a keynote speaker. Rijn has over 15 years of experience in marketing and customer relations. His presentations are engaging, inspiring, and of strategic marketing value.

Arne van de Wijdeven – Director Customer Advocacy and NPS, Philips Healthcare Magnetic Resonance Imaging

Arne van de Wijdeven started his career at Philips in 1996, starting off as a busienss excellence consultant in the Lighting division. Under his supervision, several internal and external quality awards were won. Previous to his career at Philips, he graduated from the Technical University in Eindhoven. The subject of his Masters Thesis was: "reducing warranty costs while improving customer relationship management". In 2008, Arne became Director Customer Experience at Philips Global Marketing and Communications. Within this role he focuses on the global development and implementation of a customer centric company approach including the creation of a superior customer experience, both in the B2C as well as in the B2B area. Nowadays Arne is the first Customer Advocate at Philips. He concentrates on the Healthcare Magnetic Resonance Imaging business where he is responsible for customer satisfaction, customer loyalty and customer escalations.

Kirby Winfield – SVP, Corporate Development, comScore, Inc.

Kirby Winfield has been a leader in online publishing and advertising since 1996. He is currently the senior vice president of corporate development for comScore. Most recently, Kirby served as president and chief executive officer of AdXpose, which was acquired by comScore in August 2011. Before AdXpose, Kirby operated Ascend Solutions, a consultancy to startups and venture capital firms. Additionally, Kirby was on the founding team and served as general manager of publishing and content for Marchex (MCHX), and prior to that, he was responsible for all corporate, brand, and product marketing at Go2Net (GNET). Kirby was also a board director of SharperAgent, LLC, which was acquired by Market Leader (LEDR) in 2011, and invests in and advises a number of online media startups. Kirby speaks regularly at industry events and was recently a recipient of the Puget Sound Business Journal's "40 Under 40" award.