Re:Think 2014 Advisory Committee Bios
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Artie Bulgrin – Senior Vice President, Research + Analytics, ESPN, Inc.

Artie joined ESPN as Vice President, Research and Sales Development in February 1996 and was promoted to Senior Vice President in June of 2001. Artie supervises a staff that provides multi-media and consumer research services to all divisions of the company on an international basis. In early 2008 Artie added responsibility for ESPN’s Digital Media Analytics group. This group is now fully integrated with Research and the department is now known as ESPN Research + Analytics. ESPN Research + Analytics services a diverse set of business units for ESPN (described below) with a focus on TV audience research, digital media research & analytics, cross media measurement, consumer & brand research, content distribution, and advertising accountability. In addition, Artie supervises ESPN’s interest in the ESPN SportsPoll - a service of TNS Sport, and Disney Media Networks’ Media and Advertising Lab. The goal of Artie’s department is to provide reliable data and insights to grow the ESPN brand, increase audiences, and develop new sales opportunities.

Preceding ESPN, Artie was Director, Research and Sales Data Services at ABC National Television Sales, Inc. since 1989. He started his career at Nielsen Media Research where he worked from 1981 to 1989, rising to the post of Vice President, Service Development. Artie is active in many industry organizations and is a frequent public speaker. He is a past president of the Radio and Television Research Council and former chairman of the Media Ratings Council and the Advertising Research Foundation. Artie remains a board member of the ARF and serves on its Executive Committee. Little known fact: In 2002, Artie hosted a prime time TV program on ESPN called “The Focus Group” which engaged real fans in discussion and debate about topical sports issues.

Steve Coffey – Chief Research Officer, The NPD Group, Inc.

Steve Coffey is the Chief Research Officer at The NPD Group. He is a frequent public speaker, academic lecturer, and has published articles on research methodology in the Journal of Advertising Research, ESOMAR Proceedings, and the Journal of Interactive Advertising. Mr. Coffey is presently Chair of the Board of the Advertising Research Foundation.

Mr. Coffey is a twenty five year industry veteran, with expertise in both media and marketing research methods and practice, accumulated at The NPD Group, A. C. Nielsen (VP Data Collection), Media Metrix (co-founder, EVP and CIO), and The Pillsbury Company. A nationally-respected research specialist in research methodologies, strategy and analysis, he is best known for designing and implementing innovative large-scale research solutions, many which have resulted several U.S. methods patents. Mr. Coffey holds a Masters degree in business from Columbia University in the City of New York.

Madonna Deverson – Director, Information & Intelligence, Ogilvy & Mather

Bio coming soon!

 Gayle Fuguitt – President & CEO

Gayle Fuguitt became the first woman to lead the ARF when she succeeded Bob Barocci as president and CEO in April 2013. Fuguitt, a long-time champion of employing consumer insights and research while at General Mills, spent 32 years at the Minneapolis-based food company, where she was lauded for bringing the voice of the consumer to the decision table. She has served on the board and executive committee of the ARF from 2005 to 2012. She earned her BA in economics, and a BS in industrial relations from the University of North Carolina at Chapel Hill, and an M.B.A. with a concentration in marketing research from the University of Wisconsin in Madison. A passionate supporter of non-profits, she is currently a trustee at the Minneapolis Institute of Art, on the YWCA board of directors, and a strategic advisor to the Northside Achievement Zone.

Stacy Graiko – Director, Qualitative Research, Firefly Millward Brown

Bio coming soon!

Vita Harris – Global Chief Strategy Officer, Draftfcb

Bio coming soon!

Gun Johnson – Advertising Research Director, Google

Gunnard (Gun) Johnson is the leader for Google’s Market Insights team in the Americas. The Market Insights team is Google’s innovation engine for Advertising Research focusing on new audience, consumer insight and ad-effectiveness measurement approaches. Prior to joining Google, Gun lead the Marketing Science Unit at TeamDetroit, where he worked on the Ford account, both in the U.S. and Globally. Gun has prior experience within the Retail practice for TNS and the Customer Insight practice at Accenture. Gun and his wife live in Northville, MI, with their three boys and are avid University of Michigan sports fans.

Pat LaPointe – EVP, MarketShare Partners

Pat LaPointe is executive vice president of the Americas for MarketShare, responsible for all client services and development in the areas of marketing analytics adoption. MarketShare recently acquired MarketingNPV, where Pat was founder and managing partner. He remains editor-in-chief of MarketingNPV Journal and is also the author of Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments. Pat is an M.B.A. graduate of the NYU Stern School of Business and holds a B.Comm. from McGill University in Montreal.

Theresa Nguyen – Marketing Insights Manager, Electronic Arts

Theresa Nguyen is a Marketing Insights Manager at Electronic Arts, where she is responsible for advertising effectiveness research, audience profiling, and industry analysis for the Global Media Solutions group. Prior to EA, Theresa managed marketing research efforts for Microsoft's in-game advertising unit and has held partnership development and media sales positions, fueling her deep understanding of how to effectively leverage research when building and telling compelling stories.

Peter Orban – EVP, Research & Innovation, Mobile & Social, ARF

Peter Orban consults with ARF members on marketing and research in the mobile and social space. As EVP innovation, Mobile & Social Research he leads the ARF’s Mobile Initiative, focusing on various research projects and knowledge curation. Peter spent close to 20 years with MCann, Y&R, Wunderman, and Dentsu in six countries on three continents, articulating research questions and applying the findings to the marketplace. His passion for technology innovation led him to Deutsche Telekom, where he ran the Innovation and Corporate Development practice based in Europe. Later, he co-founded an Internet technology startup, where he developed and executed a primary research methodology that enabled the articulation, comparison, and rank ordering of consumer needs, regardless of originating domain. His research led to various applications in social media and mobile commerce solutions. He studied economics and marketing at Corvinus University of Budapest, and strategic innovation (Blue Ocean Strategy) at INSEAD in Paris. He resides in Sleepy Hollow, New York, with his wife, Christina and their three children—each born on a different continent.

Eric Schmidt – Senior Manager, Corporate Marketing Strategy & Insights, The Coca-Cola Company

Eric Schmidt joined The Coca-Cola Company in 2009 as a senior manager of Knowledge and Insights. In this role, he provided project management and analytics leadership for marketing mix modeling and optimization across the North American Division beverage portfolio. His key responsibilities included marketing ROI and resource allocation decision analysis. In 2012, Eric joined The Coca-Cola Company’s global Marketing Strategy & Insights team, where he leads marketing resource allocation capability development across the global system. Prior to joining The Coca-Cola Company, Eric worked in Research and Development for Hewlett-Packard and SunTrust Bank, where he led the credit risk model validation team under the office of risk management. Eric holds Ph.D., master’s, and bachelor’s degrees from the Georgia Institute of Technology, where he studied fluid mechanics. Following his doctorate, he was awarded a research fellowship at the Royal Institute of Technology in Stockholm. Eric also holds an M.B.A. from Emory University’s Goizueta Business School, where he received the Marketing Faculty Honor Award.

Brad Smallwood – Head of Measurements and Insights, Facebook, Inc.

Mr. Smallwood has 20 years of experience developing and running both on and offline marketplaces. At Facebook his responsibilities include three major areas. Identifying the best way to utilize all the information about the user to make advertising more relevant and effective. Measuring the impact of advertising both on immediate actions that users take (performance oriented campaigns) and the long-term more attitudinal changes that occur (brand lift). Day to day management of Facebook’s worldwide inventory including pricing, inventory controls, and running of the online marketplace.

Prior to joining Facebook, Mr. Smallwood was the GM of Yahoo’s multi-billion dollar display advertising marketplace. While there he worked to bring several 3rd party demand channels in to help strengthen the industry leading Yahoo marketplace, including the Right Media acquisition. With companies like Namezero, AllAdvantage, and Revcube he developed a series of state of the art ad targeting and ad serving techniques including the first behavioral targeting system and an integrated platform for online campaign management across search, display, email, creative, and landing page optimization. Prior to his transition to online Mr. Smallwood was one of the early innovators in the pricing space developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping.

Jasper Snyder – VP, Global Strategy Partner, Ipsos

Jasper is a trusted advisor and market researcher with 14 years of experience leading quantitative and qualitative research projects across the consumer and B2B sectors. He is also an internationally-recognized expert on social media listening and monitoring. Before joining Ipsos as VP, Global Strategy Partner, he was VP of Insights at the industry-leading social media consultancy Converseon, client services manager at BuzzBack Market Research, and head of Primary Research for Datamonitor (Technology) in London. He presents and publishes regularly, speaking at CASRO, Digiday, ARF ReThink, WOMMA Summit, NewMR Social Media Research, TLHG Digital Landscape, Festival of NewMR, and NYU Stern School of Business. Jasper was the lead judge for the 2010 and 2011 WOMMY Awards and a judge for the 2013 ARF David Ogilvy Awards. Jasper holds a degree in law and French law from the London School of Economics; a master's in tax law from Queen Mary, University of London; and a Diplome d’Etudes Juridiques from Strasbourg University. He has a wealth of international research experience and speaks French, Italian, and German.

Horst Stipp – EVP, Research & Innovation, Global & Ad Effectiveness, ARF

Horst is part of the ARF’s Research and Innovation team, and focuses on the needs of global members, as well as ARF’s global strategy. He also leads the the original “neuro” research project. He joined the ARF as EVP of Global Business Strategy in 2011. Prior to that, Horst Stipp was senior vice president, Strategic Insights & Innovation in the Research department of NBCUniversal in New York, where he oversaw strategic marketing and consumer research for NBCU’s TV networks as well as the new digital platforms. Horst received his Ph.D. in sociology from Columbia University and has been involved in media research for over 30 years. His publications, in English and German, cover a wide range of topics, from advertising effectiveness and branding to the development of the media in the digital age. He has presented on these topics at conferences in the U.S. and Europe. He also taught a seminar on media metrics at Columbia University’s Business School.

Radha Subramanyam – EVP, Insights, Research, & Analytics, Clear Channel

A seasoned media and entertainment executive, Radha is currently executive vice president at Clear Channel Media and Entertainment, where she reports to the CEO and heads up Market Research and Analytics across various forms of media. She has previously served in senior executive roles at Yahoo! and MTV Networks and was one of the founding leaders of a new Analytics and Consulting practice at Nielsen. Radha began her media career at NBC Universal and prior to that served on the Graduate faculty of NYU. She holds a Ph.D. in Radio, Television, and Film from Northwestern University.

George H. Terhanian – President, North America and Group Chief Strategy Officer, Toluna

George Terhanian joined Toluna in September 2010 and serves as President of Toluna, North America and the company’s Chief Strategy and Products Officer. Prior to joining Toluna, Dr. Terhanian was President, Global Solutions, for Harris Interactive. In this role, he oversaw several areas, including Brand and Communications Consulting, Stakeholder Relationship Consulting, Reputation Management, Marketing Sciences, Qualitative Research, Youth & Education Research, the Harris Poll, and the company’s internal Center for Innovation. Prior to serving as President, Global Solutions, Dr. Terhanian served as President of Harris Interactive Europe and Global Internet Research. Dr. Terhanian received a Ph.D. from the University of Pennsylvania, an Ed.M. from Harvard University, and his Bachelor of Arts degree from Haverford College. He is a trustee of the National Council on Public Polls and co-chairs the Advertising Research Foundation’s “research on research” component of its Online Research Quality initiative. Dr. Terhanian’s methodological expertise lies in the design and analysis of multi-mode studies and selection bias modeling.

Jerry Wind – Professor of Marketing, The Wharton School

Jerry Wind is the Lauder professor and professor of marketing at The Wharton School; director of the Wharton SEI Center for Advanced Studies in Management; and academic director of the Wharton Fellows program and the Wharton Future of Advertising Program. He joined Wharton in 1967 with a doctorate from Stanford. From 1995 to 1997, he led the development of the Wharton globalization strategy. Dr. Wind led the reinvention of the Wharton M.B.A. curriculum (1991–93) and the creation of the Wharton Executive M.B.A. Program (1974). He was founding director of the Joseph H. Lauder Institute and the Wharton International Forum. He has edited top marketing journals, published over 250 articles and 20 books, and received the four major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award. As one of the original legends in marketing, an eight-volume anthology of his work is forthcoming from Sage. He has consulted with over 100 companies and testifies in intellectual property and antitrust cases. He sits on various advisory boards, is trustee of the Philadelphia Museum of Art and chair of its marketing committee and digital age committee. His current research focuses on marketing-driven business strategy, the Network Challenge; the future of advertising and marketing; creativity and innovation; and challenging one’s mental models.

Leslie Wood – Chief Research Officer, Nielsen Catalina Solutions

A pioneer and innovator in advertising analytics with more than 30 years of experience, Leslie Wood is responsible for the overall research function at Nielsen Catalina Solutions. Leslie has a long history with deep involvement in single-source methodologies including BehaviorScan, Scan America and Project Apollo, and a professional background that includes such recognized names as ABC Television, Procter & Gamble as well as her own company, Media Trust LLC. Leslie chairs the ARF’s Analytics/ROI/Data Integration Committee and has acted as co-chair of its 360 Media and Marketing Council. Leslie Wood has a B.S. in mathematics from Hunter College and a Ph.D. from The University at Albany in information science with a specialization in expert systems and data mining.

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