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Charles Kennedy, an 18-year television research veteran and a social trends expert, is Senior Vice President, Research, for the ABC Television Network. In this position Mr. Kennedy leads all of ABC's research activities, includingratings analysis and forecasts, brand and program primary research, and support for sales, marketing, syndication and affiliate strategies. He also focuses on cross-platform consumer behavior and additional digital, advertising and marketing initiatives by utilizing Disney's Ad Lab, a state-of-the art research facility studying the emotional drivers of audience behavior. Previously, Kennedy worked at DYG Inc., a market research firm specializing in social trends, as Senior Vice President. Prior to that, Mr. Kennedy spent 12 years in research at the Fox Broadcasting Network.
At GfK, Tim Kenyon consults with Fortune 500 companies, governments, and non-profits looking to understand the public's attitudes towards a range of topics. Tim has a particular passion for the public's views on the environment and is director for the Green Gauge Survey. As a result of this research, Tim has been quoted in many top tier media outlets including American Public Media's Marketplace Report, MSNBC, and the Financial Times. Tim has held positions at the New Jersey Department of Agriculture and the New Jersey Solid Waste Policy Group. While studying environmental economics at Rutgers University, Tim was a fellow at The Eagleton Institute of Politics and an instructor for the class "Economics, People, and The Environment." Tim recently won the Advertising Research Foundation's Rising Star Award for his work on Green Gauge. Tim is very active with the Advertising Research Foundation (ARF), serving on the Young Pros Task Force and the Re:think 2013 Planning Committee.
Max Kilger is the chief behavioral Scientist for Experian Marketing Services. He received his doctorate in social psychology from Stanford University and directs Experian Marketing Services’ efforts in developing new methodologies from both quantitative as well as qualitative fields. Max specializes in applying theoretical and statistical expertise in creating specialized measurement and behavioral systems. His research interests include devising effective measurements for sensitive topical areas, the association between psychographic data and consumption patterns, cultural differences in consumer behavior, and the relationship of people to digital technology.
At Kantar Media Compete, Yaakov Kimelfeld oversees theoretical and empirical framework for the development of Compete's overall vision and long-term strategy. He is responsible for the establishment of best-in-class processes for refining and expanding Compete's data, analytic, and research products, including single source and multi-source panel and census data, as well as fusion and look-alike modeling. He also works to integrate the research functions of Compete and other Kantar Media companies. He also drives the conception and execution of Compete's thought leadership projects. In his prior role with MediaVest, Yaakov established the company’s digital analytics practice and drove thought leadership and accountability with core clients such as P&G, Coca-Cola, Wal-Mart, Comcast, and Bristol Myers Squibb. He was also the main developer behind MediaVest POEM, a state-of-the-art analytic tool for measuring the compounding effects of paid, owned, and earned media, as well as being central to a number of research projects, including Yahoo! Passionistas. Prior to MediaVest, Yaakov served as the director of Marketing Optimization at Mediacom. Yaakov has received numerous industry recognitions, including ARF David Ogilvy Awards in 2009 and 2010. He is an industry thought leader in digital and traditional media analytics and attribution and a frequent industry spokesperson, appearing regularly at conferences and panels, as well as writing on marketing data strategies and media accountability for MediaPost and OMMA Magazine. He holds a Ph.D. in communication sciences from the University of Connecticut.
Mark Kingsbury is global head of Marketing Sciences at TNS, leading the Advanced Analytics teams around the world and driving initiatives to ensure that TNS defines and delivers best practice approaches to addressing clients’ business issues.
Brendan is an industrial data mining scientist with a track record of successful deployments. He has served as chief scientist at a variety of successful startups, including Datasage (acquired for $650MM), Vignette, and iProspect (acquired for $50MM), all of which focused on using large-scale architectures to mine big data and autonomously maximize profits. Most recently, Brendan spent four years at Microsoft AdCenter, Microsoft's online ad server, which generates over $2.3 billion in revenue per year and is the second largest pay-per-click system in the industry. At Microsoft, Brendan built AdCenter's Clickfraud Detection, Smartmatch, and Smartpricing systems and was also responsible for conversion tracking. This work enabled Microsoft to bill over $2 billion in revenue per year, protect itself from fraud, and process over a billion events per hour on a complex system comprised of a thousand machine-distributed cluster and real-time ad serving systems. Brendan is also actively involved in the data mining community. He founded the Data Mining Case Studies Workshop and Data Mining Practice, which have been running since 2005 and recognize outstanding data mining deployments. Brendan is a member of ACM SIGKDD and is often an organizer for KDD (Knowledge Discovery and Data Mining), the largest academic data mining conference. He has also authored over 30 scientific papers and workshop proceedings along with numerous patents. Brendan is currently working on automated ad targeting methods for television.
Lori Kneisler is Manager of Consumer Insights for General Motors Global Market Research group. Kneisler has 29 years of automotive market research experience including serving as Vice President of Opinion Research Corporation. In her current role at General Motors, Kneisler specializes in bringing the voice of the customer to the decision-making table through a consultative relationship with vehicle teams during the product development cycle.
Diane Kosobud is a results-driven professional who excels at providing consumer insights by integrating marketing and branding, trends and digital knowledge bases into activated business plans with cross-divisional teams. Diane has extensive experience in: Consumer Packaged Goods, Health Care /Pharmaceutical, Food, Financial services, Apparel and Global research. Her experience includes Marketing & Communication, Manufacturing & Product Development, Innovation and Retail. She is presently employed by HJ Heinz as the director of Customer and Consumer Insights. She has prior background working for Federated, Avon, Burke/Bases, NFO, NPD, and Ipsos. She has managed global account roles and regional roles for major CPG firms and lived overseas in Asia.
Steven Kotler is a bestselling author and award-winning journalist. His books include Abundance, the Pulitzer Prize-nominated A Small, Furry Prayer; the Pen-West finalist West of Jesus; and the bestselling novel and winner of the 2000 William L. Crawford IAFA Fantasy Award The Angle Quickest for Flight. His articles have appeared internationally in over 70 publications, including The New York Times Magazine, Atlantic Monthly, Wired, Forbes, Discover, and National Geographic. He writes “Far Frontiers,” a blog about innovation and entrepreneurship for Forbes.com, and “The Playing Field,” a blog about the science of sport and culture, for Psychologytoday.com. Steven is also co-founder and director of research for the Flow Genome Project, an international scientific effort to decode the mysteries of ultimate human performance, and co-founder of Rancho de Chihuahua dog sanctuary, which has been nationally recognized for pioneering new methodologies in both hospice care for elderly animals and long term rehabilitation for special needs animals. Prior to this, and alongside the Los Angeles Lakers and 826LA, Kotler was co-founder of The Reporter’s Gym, a nonprofit organization and sports-writing camp for inner city high school students. His latest book, Abundance, was released by Simon & Schuster in 2012. It debuted at number two on the New York Times Best Seller List and stayed on the list for more than two months. Abundance has received internationalpraise and was named by CNBC as one of the Top 12 Business Books of 2012 and by Fortune as one of Top5 Must-Read Business Books of 2012. Steven’s next book, The Rise of Superman, is about the deep science of ultimate human performance, and is slated for release in spring 2014.
Shrikant joined InMobi in May 2012. He is responsible for all marketing activities for InMobi globally. Shrikant has spent over 18 years in the technology industry in a wide variety of marketing, product management and engineering leadership roles. Having lead both products and services businesses, Shrikant brings a well rounded perspective for all aspects of product management and marketing. Prior to InMobi, Shrikant was responsible for marketing all products and solutions for the Aricent Group comprising of three strategic business units - product engineering services, carrier services and solutions, and frog. He has also worked in various leadership roles in marketing, product management and engineering at Juniper Networks, Avaya and Lucent Technologies Bell Labs. Shrikant holds a Bachelor's in Electronics and Communications engineering from Karnataka University, India and an MBA from the Leavey School of Business, Santa Clara University, USA. He is passionate about the intersection of technology and the user, and loves to build innovative solutions that make a difference in peoples’ lives
As vice president in the Media vertical at comScore, Lesle supports comScore's global accounts, which include top Publisher and Entertainment Clients. With over 14 years of market research experience, including seven years with Yahoo!, Inc. and three years with Millward Brown, Lesle has expertise in all facets of market research. She worked in Yahoo!’s Strategic Data Services with key advertisers, providing research and analytics to optimize and quantify their online media spend on Yahoo!.
Chris Louie is Vice President, Product Leadership for Advertising Effectiveness at Nielsen, a global provider of information and insights around what consumers watch and buy. In this role, Chris is responsible for helping Nielsen’s advertiser, agency, publisher and network clients drive higher ROI from their campaigns on every screen. He leads product marketing for Nielsen’s Advertising Effectiveness solutions, including the Nielsen Campaign Ratings and Nielsen Brand Effect product suites, which measure advertising reach and resonance across platforms. In an earlier role leading Nielsen’s media strategy group, Chris helped develop Nielsen’s social media strategy and created its Media Analytics practice. Prior to Nielsen, Chris was an Engagement Manager at McKinsey, consulting the world’s largest media and technology clients on strategy and marketing & sales. A graduate of the Columbia University’s Business School, where he earned his MBA, Chris also holds a M.S. in Management from Babson College and a B.S. in Economics from the University of Pennsylvania’s Wharton School.
Since 2011, Wendy Loxley has been part of the Consumer Insights team in the Research and Analytics division of ESPN. Her focus in Consumer Insights is to help internal clients understand the sports and media landscape as it relates to the ESPN consumer. Wendy has a specific focus on NFL, NASCAR, Overall ESPN Brand Health and New Technology. Wendy speaks directly to consumers using various techniques from surveys to in-person methods like focus groups and ethnographies. Prior to ESPN, Wendy worked on the research supplier side at Radius Global Market Research where she managed both international and domestic research studies. Wendy also spent nearly four years in the Consumer Research division of the Nielsen Company. Wendy is a graduate of Ithaca College, where she earned her B.S. in organizational communication, learning and design with a minor in advertising and public relations.
Dr. Carl Marci is co-founder, chief executive officer, and chief science officer of Innerscope Research. He is the former director of social neuroscience at Massachusetts General Hospital and former visiting lecturer at Massachusetts Institute of Technology's Program in media arts and sciences. He received his B.A. with honors at Columbia University, his M.A. in psychology and philosophy at Oxford University as a Rhodes Scholar, and then completed his M.D. with honors at Harvard Medical School. Dr. Marci is on the faculty of Harvard Medical School and has extensive training in psychophysiology and neuroscience through two National Institutes of Health research fellowships. He has published numerous articles in peer-reviewed science journals, gives lectures nationally and internationally, and is a leader in the new fields of social neuroscience and neuromarketing research.
Daniel Marcu oversees all aspects of research for IFC and Sundance Channel, including audience measurement, competitive analysis, and program testing. His efforts are integral to helping the networks strategize future growth, develop market and brand positioning, and build powerful programming and scheduling strategies to grow viewership. He works across every network department to apply research findings in targeting consumers, affiliates, advertisers, and sponsors. Since 2009 Daniel has spearheaded a research initiative, utilizing both ethnographic and segmentation studies, which informed IFC’s “Always On. Slightly Off” brand position and programming focus on original comedies, and shifted the network’s business model from a channel with sponsorships and branded entertainment to a fully ad-supported network with public ratings. In 2011, he worked with Nielsen to develop a new metric for Sundance Channel titled Messaging Innovation Metrics (M.I.M), whereby the non-measured channel can be measured competitively utilizing engagement, loyalty, transference, and viewership by specific campaigns. A research industry veteran, Daniel joined AMC Networks in 2001 from Discovery Communications where he served as a senior analyst. Prior to Discovery, he was a research manager at Katz Media. Daniel holds a B.A. in acting from Tel Aviv University and an M.S. in television and radio Management and Programming from Brooklyn College. He is a member of CTAM, the Academy of Television Arts and Science, and FIND: Film Independent.
Tim McAtee is the Vice President of Consumer Research & Product Development for the IPG Media Lab in San Francisco. Tim focuses on new methods of media measurement and crafting marketing for emerging media vehicles. Previously, Tim was the Research Director for MarketingProfs.com, wrote for eMarketer and Marketing Sherpa, managed analytics at Ogilvy in New York and was an analyst for GM Planworks in Detroit.
Holly McGavock is Wing’s director of Planning. She has over seven years of experience in multiple categories, including Spirits, Automotive, Airlines, Retail, CPG, and Pharma. Before joining Wing, Holly worked on such brands as Target, Ford, Got Milk?, and American Airlines, among others. Before working in the field of strategic planning, Holly began her career in the Hispanic space at Yahoo! en español. In addition to being director of Planning at Wing, Holly also teaches Hispanic marketing, multicultural marketing and account planning online courses for Florida State University students and marketing professionals.
Kathy McGettrick is vice president, Market Development, in IBM’s Sales and Distribution organization. She and her team collaborate with IBM sales and marketing leaders around the globe to drive better planning and strategy for IBM’s future growth. The team delivers actionable market insights including headlights on market dynamics, competitive threats, and emerging client needs and opportunities. Kathy began her market development and insights career at IBM as a primary researcher, studying the market for mainframe servers and eventually becoming the Market Insights executive for IBM’s Systems and Technology Group. She was the IBM Market Insights executive in the Global Technology Services business unit, where she pioneered the use of a digital client community with IBM’s strategic outsourcing clients as a way to co-create new IBM offerings and build strong relationships with one of IBM’s most important client sets. During her tenure at IBM, Kathy has also held positions in Sales and Product Development.
Andy Markowitz leads a Global Digital Strategy Group across GE with a focus on driving stakeholder connection and commercial acceleration. The COE will drive first-class digital capabilities in areas including, strategy, lead gen, search, content, social media and customer engagement. In addition, the group focuses on training and development to help businesses gain marketplace understanding by driving scale, providing external perspective and identifying customer points of relevance. Prior to GE, Andy worked at Kraft Foods, Inc., where he was director, Digital Services, leading a Center of Excellence for all Digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, standards & training. In this role, he led efforts to create scalable best practices by providing thought leadership in the management and development of a wide range of on-line marketing principles, a pipeline of emerging media opportunities, and leading the digital medium towards accountability for Kraft brands. Before joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris, and Lintas. He is a frequent industry speaker and was recently named as one of the iMedia 25: Internet Marketing Leaders and Innovators. Andy graduated from Indiana University and currently lives in NY with his wife and 2 children.
Toni Meadows is a seasoned marketing research professional with a breadth of experience in consumer packaged goods and expertise in positioning development and testing, product testing, name and graphics testing, portfolio optimization, volumetric testing, copy development and testing, and equity tracking. Prior to coming to Coca-Cola, she worked for General Mills and Ralston Purina. During her tenure at Coca-Cola, she spearheaded the research which led to the introduction Diet Coke with Lime and Coke Zero. As Director of Custom Research for TCCC's global juice, tea, and coffee businesses, she provides thought leadership in the areas of business and brand strategies including business plan development and advertising and communication strategy.
Krishna is co-founder and principal at Jigyasa Analytics. A Yale alumnus, Krishna has experience consulting several Fortune 500 companies in Banking, Credit Card, Insurance, Telecommunications, Publishing, Transportation, and Retail. His areas of expertise include Customer Acquisition, Cross Sell and Upsell, Fraud Analytics, Retention Analytics, Segmentation, Experiment Design, Marketing Mix Modeling, and Forecasting. Krishna has presented his work at several conferences including Marketing Science, DMA, NCDM and NESUG, and has been published in several industry journals.
Jay Meyers, Ph.D., is director of Marketing Sciences at J.D. Power and Associates. He is responsible for developing empirical standards in conjunction with the chief research officer, as well as supporting research design and analysis efforts across the company. He works closely with the Financial Services and Insurance practices to develop customer satisfaction index models for new studies. Jay’s responsibilities also include providing statistical analysis and support for syndicated and proprietary studies. Additionally, he performs research audits and consults with external clients on how they can more effectively measure and utilize voice of the customer information. Jay joined J.D. Power and Associates in 2001. He has more than 10 years of direct experience in marketing research and nearly 20 years of experience in satisfaction-related research. He earned a bachelor’s degree in psychology from Arizona State University, and a master’s degree in social psychology and a doctorate in quantitative psychology from the University of Virginia.
Anthony (Tony) Michelini serves as global director of Strategy and Insights for the Global Brand Team at Citi. In this role, Tony developed Citi's brand strategy designed to rebuild the brand globally and drive business growth. Tony has more than 20 years of experience in brand strategy and planning, market research, integrated marketing communications and new product development. He has helped build, revitalize and maintain growth of leading global brands across IT, CPG and services. Prior to Citi, Tony was at IBM where he served as director of Corporate Brand Strategy and WW Market Intelligence. In this role, he led research and strategic planning which drove the global Brand strategy and Integrated Marketing Communications. Before that he worked for Pfizer Consumer Healthcare where he focused on growing existing brands while also driving an innovation platform for future growth. Earlier in his career, Tony held senior strategy and planning positions at Young & Rubicam and Grey Advertising where he helped build brands by identifying provocative insights to drive breakthrough positioning strategy, innovation and marketing communications for clients including Mars, P&G, Con Agra, Sprint, USPS and Danone.
At Miner & Co. Studio, Robert leads a team of strategic research, marketing ,and brand consultants with a proven track record in guiding brand positioning, brand experience, marketing communications, TV programs, and product innovations. Robert is a regularly scheduled speaker on disruptive TV trends and generational shifts in media behavior at CTAM, PromaxBDA, IIR’s The Market Research Event, and Cable Mavericks.
Elissa Moses established the Neuroscience and Emotion centre of Excellence at Ipsos to build the company’s emotion testing toolbox and provide through R&D and consulting expert guidance to clients on understanding emotional response. Prior to joining Ipsos, Elissa was Chief Analytics Officer at EmSense where she pioneered neuro applications to ad testing, package testing and in-store shopper research. Earlier in her career, Elissa held senior research and strategy positions at Philips as SVP Global Consumer Intelligence, Grey as Managing Partner - Strategy, DMB&B as SVP, Head of Strategic Planning and Founder and Managing Director at BrainWaves, a trend and strategic youth consultancy. She is the author of The $100 Billion Allowance; Accessing the Global Teen Market, co-author of ESOMAR’s “36 Questions to Help Commission Neuroscience Research”, JAR reviewer and North American Chair for the Neuromarketing for Science and Business Association (NMSBA).
Graham Mudd is head of Vertical Measurement at Facebook. His team is responsible for developing and executing measurement solutions that provide insight into the value Facebook creates for North American marketers. Prior to this role, Graham developed Facebook’s global partnerships with research and measurement companies. Prior to joining Facebook, Graham was senior vice president of the Media & Entertainment Practice at comScore. There he managed client relationships with a number of prominent Internet companies in the media and entertainment sectors, including Google, Facebook, Yahoo!, Fox, Hulu, Disney, and Glam Media. Prior to that, Graham worked in marketing and product strategy in Yahoo’s Search division. Graham holds an M.B.A .with majors in marketing, strategy, and finance from the Kellogg School of Management at Northwestern University and a B.S. with honors from Santa Clara University, with a major in psychology.
Leonard “Lenny” Murphy has been in the market research industry for over a decade in various senior level roles, most notably as CEO of the full-service agency Rockhopper Research, CEO of the tech-driven start-up BrandScan360, and senior partner of Gen2 Advisors, a strategic consultancy. A major aspect of his work focuses on collaborating with multiple organizations to help advance the innovation and strategic positioning of the market research industry, most prominently as the editor-in-chief of the GreenBook Blog and GreenBook Research Industry Trends Report, two of the most widely read and influential publications in the global insights industry. Lenny is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused startups via his consulting practice. He is involved with numerous organizations, including the Insight Innovation Exchange, Advertising Research Foundation, NY AMA, NewMR, and MRGA. He also chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of insights and how to deliver maximum business impact at many events annually. He lives in Atlanta, Georgia with his five (yes, five!) children, should- be-sainted wife, dog, and a clinically insane cat.
Kasey Nadjadi is a senior analyst for Ad Sales Research at Viacom. She helps create thoughtful and innovative audience analyses in order to best position and distinguish the Music Group properties in the marketplace. In 2011, she received a B.S. in business administration from Bucknell University, graduating with cum laude honors.
Sree Nagarajan is a marketing technologist. In the early stages of social networks' evolution, Sree was fascinated by the idea that consumers, who were not willing to fill out 3 questions about themselves in a product survey, were willing to put out 30 things about them in a public profile in social networks. Aggregating this public data, he envisioned, would make marketing more effective for the common good, if the data and relationships can be understood and applied correctly. This led him to found Colligent (stands for collectively intelligent) whose mission is to make marketing effective, benefiting both brands and consumers. Colligent provides tools and services to define the DNA of any brand based on its affinities and use it to buy brand specific audience across media. It further measures campaign effectiveness based on engagement growth between a brand and media bought. The website at colligent.com offers a free affinity tool that shows top affinities for more than 36,000 brands, media, and entertainment. Clients include Comcast, MTV, PepsiCo, Universal, VH1 and many others. Sree has an M.S. in Computer Science from Oregon State University. Earlier in his career he worked on nuclear reactor simulation, bayesian networks, and other obscure technical areas. Later, he moved to the dark side and became a sales and marketing executive serving as product manager for a marketing and analytics product and selling software services. He is based in Austin, Texas.
Barry Nelson serves as senior product manager for Wisdom, helping a variety of clients determine how best to use social network data to accomplish their marketing goals. With over a decade of experience in integrated consumer marketing and quantitative/qualitative market research, Barry has worked with clients as diverse as Hewlett-Packard, Heinz, and the Partnership for a Drug Free America. Barry holds an MBA in Marketing and Strategy from Vanderbilt University.
Rafal Ohme, Ph.D., is a professor of psychology and an expert in emotions, communication, and brain researches. From 1995-1996 he held the Fulbright Scholarship at Kellogg School of Management. From 1996 on he visited the department of psychology at Stanford University. He currently teaches in China at Beijing’s Renmin Univeristy and in Poland at the Warsaw School of Social Sciences and Humanities. Rafal founded the HUMAN Mind & Brain Applied Research Center (HMB), a scientific company that develops new research methods based on brain wave analysis and reaction times. HMB licenses its methods to companies in the U.S., Japan, Europe, and China. He is a member of major marketing, psychological, and neuroscience associations, and has been published in top scientific journals. He has been a guest speaker at seminars and workshops in the U.S., Great Britain, The Netherlands, Germany, Spain, Portugal, Finland, Belgium, Poland, Ireland, Austria, Hungary, Czech Republic, Ukraine, Denmark, Montenegro, Russia, Estonia, France, South Africa, Japan, and China. Rafal is a board member of the Neuromarketing Science and Business Association, a new organization to integrate neuroscientists and practitioners from more than 34 countries worldwide.
Karen Pattani-Hason, founder of the consulting firm Method KPH, is a mobile and digital media strategist. Karen brings a unique perspective to media strategy given her diverse experience: finance at JP Morgan Chase, production management at MTV Networks, music marketing and business development at SonyBMG and Universal Music, and analytics at Millward Brown. Karen’s mobile obsession began at Usablenet, where she managed mobile web initiatives for Hilton, JetBlue, Victoria’s Secret, New York Life and other major accounts. Karen is especially passionate about the effect of disruptive technologies on the media and other industries. Karen has a B.A. in economics and French from Tufts and an M.B.A. in marketing and media management from Columbia Business School.
Amit Phansalkar heads research and advanced analytics at Kantar Media Compete across all business units. He has over 15 years of big data experience leading three analytics products from concept to market. Prior to Compete he headed the analytics at Cognika, a technology company that developed a smart analytics platform and predictive analytics applications using a combination of structured and unstructured data. Prior to This Amit was the vice president of Analytical solutions and product strategy at Straightline Performance Solutions and led the delivery of analytical solutions for market research. Amit started his career in systems biology leading the development of protein interaction models in the entire human proteome using high dimensional data.
Simone Pierce is senior director of Market Research & Insights at Warner Music Group, where she has spent the past 12 years. She designs custom research projects and analyzes data from syndicated research sources to deliver insights that are applied throughout the WMG organization. Her work covers a broad research spectrum, including consumer profiling and segmentation, online behavior and technology uptake tracking, macro-level industry and marketplace trend analysis, and strategic and competitive intelligence. Simone works closely with colleagues in Revenue/Retail Development, Brand Partnerships, and Digital Strategy & Business Development, among other areas, at various divisions within WMG, where research and insights are incorporated into broader team efforts. She also serves as WMG’s representative to the market research committees of industry trade associations the Recording Industry Association of America (RIAA) and the National Association of Recording Merchandisers (NARM). Prior to joining WMG, Simone worked in the International department at the National Music Publishers’ Association (NMPA) and The Harry Fox Agency. Simone holds an A.B. in sociology from Harvard College and participated in the Business Careers Initiative program at Columbia University.
Ramón Portilla has been in the research industry over 25 years, starting his career in the Statistics Department of Nielsen in Mexico City, while still in college in pursue of his B.Sc. in applied mathematics from the Instituto Tecnologico Autonomo de Mexico (ITAM). A scholarship from the British government allowed him a couple of years later to earn his M.Sc. in applied statistics from the University of Oxford in England. Upon his return to Mexico City, Ramón rejoined Nielsen as business unit manager, where he led the repositioning of the Household Panel services in Mexico and Latin America, a strategic tool for Nielsen's global portfolio. After his success in Nielsen's Marketing department where he also initiated the launch of Nielsen TV Ratings in Mexico, Ramón took a position with The ARS Group, an icon in the Advertising Research industry and now part of comScore. Initially as director of Mexico and Latin America, Ramón successfully expanded their business in the region, and five years later he was appointed president of Global sales, leading The ARS Group office in Cincinnati, responsible for their first their key account (P&G), and later the rest of the U.S. business. In 2006 Ramón joined the newly formed Customer Insights team at Walmart Stores U.S. where he led the Advertising Research practice, key for the successful re-launch of the Walmart brand, which was recognized by the industry with two Ogilvy Awards, including the Best Repositioning of the year. In 2010, Ramón was appointed Sr. Director of Associate Brand marketing, where he had the opportunity to apply his skills in Customer communication to internal Marketing, specifically Walmart's Associate Engagement strategy. In 2012, Ramon expanded Walmart Inc's business knowledge by joining the 50 billion Sam's Club division, directly responsible for supporting over 600 Sam's Clubs in the U.S., as well as the Membership Strategy team, critical in the warehouse club retail channel. His responsibilities include the implementation of syndicated data, analytics and modeling of membership retention and acquisition, and segmentation.Ramón is a passionate and pragmatic insights strategist; and he continues to drive his vision that actionable and timely insights are the critical attributes of a successful customer-insights driven business strategy. Aside his professional responsibilities with Walmart, he also leads Walmart's Hispanic Associate Resource Group, which has allowed him to drive Walmart's Diversity and Inclusion strategy. Ramon is married to Fernanda Portilla and is the proud father of Paulina, 15, and Connor 5.
Ramón Pineda serves as a senior vice president and general manager of Univision Television Group. He oversees the operations of stations in New York and Philadelphia. He is also responsible for local news and programming, advertising sales, on-air promotions, marketing, and community relations in these markets. Ramón's professional experience in Spanish-language media and marketing spans more than 22 years and encompasses senior positions at various broadcast television, cable television, and radio companies. He previously served as general manager and vice president of the Univision and UniMás stations in Arizona. Prior to joining Univision, he served as vice president and general manager of WNJU Telemundo 47 in New York. He also served as president of Caballero Spanish Media. Ramón also held several senior management positions at Gems International Television and Vivamerica/Heftel Broadcasting. In addition, he worked five years with Telemundo earlier in his career, first as spot manager in New York and later as vice president and general sales manager of Telemundo 51 (WSCV-TV) Miami. Ramón is currently the chair of the board of the Hispanic Federation, a New York area membership organization that supports over 100 non-profits. He also sits on the boards of the New York State Broadcasters Association and El Repertorio Español, an arts organization that presents plays in Spanish of interest to the Hispanic community. Ramón is a member of the Ad Council New York Leadership Committee, RMHC/HACER Scholarship Selection Committee; the American Hispanic Advertisers Association; and the International Radio and Television Society (IRTS). He previously served as a board member of the New York Mental Health Association, Arizona Broadcasters Association and the Walter Cronkite School of Journalism & Mass Communications. Ramón graduated magna cum laude from Wesleyan University in Middletown, Connecticut.
Bill Pink is a Senior Partner on the Client Solutions and Innovations team at Millward Brown North America. He leads the creative analytics team, which includes oversight of the marketing science and channel optimization teams. He is also responsible for the MBNA data strategy that connects the dots across new research and data platforms to better answer client marketing issues beyond traditional approaches.
David F. Poltrack is Chief Research Officer, CBS Corporation and President of CBS VISION. Poltrack oversees all research operations at CBS encompassing audience measurement, market research, program testing, advertising research, and monitoring of the national and international video marketplace. He also designed and oversees TELEVISION CITY at the MGM GRAND, Las Vegas, the state of the art Research Center providing ongoing consumer feedback concerning all programming and new entertainment technologies. CBS VISION is a research unit exploring and offering insight on emerging technologies, media consumption patterns, and advertising value in the media marketplace. He joined CBS in 1969 as Manager, Marketing Services, CBS Television Stations, National Sales. After holding various positions with CBS Television Stations, in 1979 Poltrack was named Vice President, Marketing Services for the CBS Television Network. In 1982, he was named Vice President, Research, CBS/Broadcast Group, and in 1988, he was appointed Senior Vice President, Planning and Research, CBS/Broadcast Group. He was promoted to Executive Vice President, Research and Planning, CBS Television in 1994. Poltrack is past chairman of the Media Rating Council (MRC), a trustee and a member of the executive committee of the Marketing Science Institute, past president of the Market Research Council and in 2009 was inducted into their Hall of Fame, vice president of the Advertising Research Council, and a member of the National Association of Television Arts and Sciences. He is past chairman and current board member of the Advertising Research Foundation, and a former member of the board of the International Radio and Television Foundation (IRTF). He is winner of the Hugh Malcolm Beville, Jr. Award presented by the National Association of Broadcasters (NAB) and the Broadcast Education Association in recognition of individuals who have made significant contributions to the design, use or understanding of broadcast audience research. As Adjunct Professor at New York University, he teaches courses on the graduate level at both the NYU Stern School of Business and the Steinhardt School of Education. He also teaches at the Columbia University Graduate School of Business, and is a visiting professor at Cheung Kong Graduate School of Business, Beijing, China. He is author of Television Marketing: Network, Local, and Cable (McGraw-Hill). His articles are published in professional journals including the Journal of Advertising Research, the Journal of Psychology and Marketing, and the European Broadcasting Union Review. He is a graduate of the University of Notre Dame (B.A., magna cum laude, History) and New York University (M.B.A. Marketing).
Dr. Todd Powers is the ARF's EVP of Primary Research. He comes to the ARF by way of IBM, where he served as Director of Brand and Advertising Research in the Market Insights organization. Dr. Powers, who joined the ARF in September 2010, provides a strong leadership vision for industry topics including advertising ROI, leveraging data analytics for insight, establishing research-guided roadmaps to better manage decision-making complexity, digital measurement, and the real marketing role of the social media movement.
David Rabjohns is the CEO of MotiveQuest, a social intelligence company. MotiveQuest uses online anthropology software to help companies create new products, improve their marketing, and measure their success. The company’s key clients include Citibank, Nike, Microsoft, Kraft, Novartis, and Audi. Prior to starting MotiveQuest in 2003, David was the youngest-ever account planning EVP at Leo Burnett. He has also worked in marketing and strategy positions at IBM (UK), PepsiCo (Aus), Saatchi & Saatchi (UK), and McConnaughy (U.S.). David enjoys sailing, racing cars, and travel (he once rode a motorcycle from Sydney to London). He spends his spare time wrangling his two boys, James and Hugh.
Judith Ricker leads Market Probe’s Brand Research efforts with innovative approaches to understanding Brand Passion, an evolution of the over 20 years she has spent investigating the complex relationships between brands and the people who engage with them. She was awarded the ARF 2012 Great Minds Silver Innovation Award for her work at Market Probe in developing an approach to measuring Brand Passion. Survey Magazine selected her article, “Brands and Passion – How Hot Brands Stay Cool in a Changing World” as one of the seven best of 2012. Prior to joining Market Probe, Judy was the division president for Harris Interactive’s Brand and Communications Consulting group. Her industry expertise spans B2B and B2C companies across industries. Her clients have included many of the Fortune 100, and her team won several Ogilvy Awards for advertising effectiveness. Prior to joining Harris in 1998, Judy was a business research director at Eastman Kodak Company, with particular expertise in brand, product positioning and communications research. Her work with the Kodak brand earned the company an Effie Award in 1997. Judy has been a frequent speaker at national industry conferences, including the Advertising Research Foundation, American Marketing Association and IIR research events, and has conducted workshops in Europe, Asia and South Africa. Judy holds Bachelor’s and Master’s degrees, as well as the coveted Performer’s Certificate from the Eastman School of Music, and an M.B.A. in marketing and finance from the William E. Simon School of Business Administration at the University of Rochester.
Mike Saxon brings nearly 20 years of senior-level research expertise in the advertising, media, and telecommunications industries. As SVP of Advanced Media, Mike leads Symphony Advanced Media’s MediaPulse business unit and works closely with industry leaders to ensure that product and technical development initiatives are aligned with industry priorities. Prior to joining Symphony in 2010, Mike ran Harris Interactive’s Center for Innovation, and was responsible for developing the next generation of research techniques, particularly those using social media and mobile technologies. Before joining Harris Interactive, he was senior vice president for brand and communications at TNS North America, where he helped clients improve ROI across their marketing efforts to enhance web and mobile usability. Mike has also held executive positions at IAG Research and Nielsen NetRatings, and holds an M.B.A. from the University of Illinois at Urbana-Champaign.
Christopher Schiavone (Ph.D., Georgetown) is founder and principal of City Square Associates in Cambridge, MA. In that role he has designed research for and provided creative and strategic advice to a wide range of media clients including ABC Family, MTV Digital Networks, NBC News and the entertainment networks of NBC Universal, as well as PBS. He has studied consumer behavior and attitudes in nearly every major American market from coast to coast and, together with his team, has designed strategic planning and communication tools to bring the evidence and insights of consumer research to bear in business planning. Chris has developed particular competencies in media and entertainment, the impact of new media technology on consumer behaviors and attitudes, as well content testing and diagnostics. In recent years, he and his colleagues at City Square have developed a particularly deep knowledge of the media planning landscape from the planner and buyer perspective—in both digital and traditional advertising sales. In addition to his work in media, Chris has deep experience in research the consumer financial services category, the use of consumer insights in the development of public policy, as well as program planning and evaluation in the non-profit sector. Prior to founding City Square, Chris was senior research analyst and director of business excellence at The Taylor Group of Portsmouth (NH). While leading Taylor's media practice, he developed the concept of “Regional Temperaments” to help national media organizations refine their promotion strategy to optimize the performance of their programming in underperforming markets. He also launched that firm's occasional journal of business and philosophy called Techné, and he conducted that firm's first-ever internal audit of its major ongoing customer satisfaction study for a major B2B telecommunications company. In addition to his marketing research practice, Chris currently serves as an adjunct professor of philosophy at Bunker Hill Community College. He has also been involved in a variety of other community and philanthropic efforts including the organization and hosting of an annual benefit (“Flavors of Fall”) in support of local community based organizations in CSA’s hometown of Cambridge. He is past member and vice chairman the Board of Trustees for the Gay Men’s Domestic Violence Project, and is a past member and co-chairman, of the WGBH-Boston Community Advisory Board. Chris is also cofounder of Boston Chefs.com, a digital marketing platform for chefs and restaurateurs, where he continues to serve as director of Marketing.
Niels Schillewaert, Ph.D., is co-founder and Managing Partner at InSites Consulting based in the US office. Until 2012 he was a Professor of Marketing at the Vlerick Business School. Niels is an ISBM Research Fellow at PennState University, was awarded for his research several times, and is a frequent speaker at international conferences. His work was published in leading scientific journals such as Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Journal of the Academy of Marketing Science, The Journal of Business Research and Information & Management.
As vice president of Data and Analytics, Aleck defines and executes next-generation digital marketing solutions across key industry sectors. His scope of duties encompass developing vertical based products for platform extensions, audience segmentation, targeting and offline ROI measurement. Aleck has a decade of online experience developing and implementing integrated marketing solutions across the top spending advertiser sectors. His previous roles as vice president included building digital Advertising Products for Forbes, AOL and Advertising.com. Leveraging a broad range of online products and offerings he managed multiple teams that focused on and worked with advertisers and agencies to execute integrated marketing campaigns, media planning strategies, and web analytics studies across a variety of online channels. Aleck’s has worked extensively for Fortune 500 advertisers with a specific concentration across CPG, Auto, Retail, Financial Services and Travel Advertisers. Aleck received his B.S. in both economics and business management from Towson University.
Eric Schmidt is a senior manager of Marketing Strategy & Insights at The Coca-Cola Company. He is responsible for developing marketing effectiveness models and investment allocation frameworks for deployment in Coca-Cola's global markets. Eric holds Ph.D., master’s, and bachelor’s degrees from the Georgia Institute of Technology and an M.B.A. from Emory University’s Goizueta Business School.
Alan Schulman currently serves as chief creative officer for SapientNitro's New York office. As a chief creative officer, Alan plays an active role as a thought leader in the evolution of branded storytelling for new and emerging digital platforms and devices. He reports to Gaston Legorburu, worldwide chief creative officer. Prior to joining SapientNitro, Alan served as creative director at McCann-Erickson NY, leading traditional advertising and branding for clients such as Coca-Cola and Sony. In 2004, Alan co-founded Brand New World, a cutting edge creative shop that specialized in emerging platforms, including iTV, mobile and digital out-of-home (OOH). The company attracted the attention of imc2, where Alan went on to serve as executive creative director in charge of digital programs and emerging media deployments for such global brand marketers as Procter & Gamble, The Coca-Cola Company, Samsung, Johnson & Johnson and Nestle. Alan has won various recognitions over the years including being named a 2011 Creative ALL STAR by OMMA Magazine and was deemed one of the "new wizards of digital" by the Interactive Advertising Bureau (IAB). He currently serves as a member of the New York Media & Marketing Technologies Council and the Advisory Board of DPAA – the Digital Place Based Advertising Association. He is a former member of the New York Chapter of Board of Governors of the National Academy of Television Arts & Sciences (EMMYS), the 4A's Advanced Television Committee, and the Agency Advisory Boards of TiVO, Tremor Video & The Interactive Advertising Bureau.
Stacey Lynn Schulman is Senior Vice President and Chief Research Officer at TVB, the television station marketing association. She joined TVB in July 2012 and is responsible for driving insights and thought-leadership about the value of Local Broadcast Television across platforms. Throughout the course of her career, Ms. Schulman has conducted significant and award-winning television, interactive and social media research, including work with the Massachusetts Institute of Technology (MIT) that introduced the value of what consumers create and share in their digital lives. Her work and vision in the arena of consumer expression led to the development of Initiative's social media practice, PropheSEE, pre-dating Facebook, Twitter and Get Glue. Ms Schulman was also one of two executive catalysts within Interpublic who brought the holding company's leadership together with Facebook to orchestrate their .5% investment in the social media giant. Ms. Schulman is also a highly experienced traditional researcher, having conducted print, radio, cable and national & local broadcast research for both media entities (CBS, Turner Broadcasting) and advertising agencies (DMB&B, Bozell, TN Media, Initiative) as well as television representative firms (Katz Television). Widely respected in the industry, she has been routinely quoted in trade and consumer media outlets, and has appeared regularly on CNN, CNBC and FOX News Channel to discuss media trends. She was recently honored as the Gold Medal recipient for Innovation at the ARF's Great Mind Awards (2012).
Sheethal Shobowale is an advertising research manager at Google, where she conducts media, advertising, and consumer research. Prior to Google, she was an insights manager at Media Contacts, managing research and analytics across many of the firm's branding and direct response clients. Sheethal received a B.A. in mathematics and economics and an M.S. in strategic communications from Columbia University. Her current research interests are social media, light TV viewers, and online video. She co-authored a paper describing her research on the complementarity of online video and TV.
As Undertone’s vice president of Product Marketing, Jared Skolnick is responsible for conceptualizing and implementing the launch of the company’s display, high impact, and video advertising products in response to market needs. Upon technical implementation, he engineers marketing efforts to introduce products both internally and externally. Since 2006, Jared has held various leadership positions with Undertone. Most recently as the vice president of Client Services overseeing account management and customer experience. Prior to Undertone, Jared was vice president of Product and Partner Management for About.com. As a member of the executive management team, he oversaw the architecture, user interface, and visual design of the website.Jared holds an M.B.A. in entrepreneurship and B.S. in computer management from Baruch College of the City University of New York.
Brad Smallwood is head of measurements and insights at Facebook, Inc. Prior to joining Facebook, Brad was the general manager of Yahoo’s multi-billion dollar display advertising marketplace. With companies like Namezero, AllAdvantage and Revcube he developed a series of state of the art ad targeting and ad serving techniques. Prior to his transition to online, Brad was one of the early innovators in the pricing space developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels and shipping.
J. Walker Smith is executive chairman of The Futures Company, a market-proven, award-winning marketing strategy consultancy, that is part of the Kantar Group of WPP, with a mission of "unlocking new sources of growth for clients" though its global expertise in foresight and futures. Walker has been described by Fortune magazine as "one of America's leading analysts on consumer trends," and he consults with clients globally about trends, futures, marketing and advertising strategy. He is the co-author of four highly regarded books, including Rocking the Ages (1997), a book about generations now regarded as one of the standards in the field that has been included in one list of the top 100 marketing books, and Life Is Not Work, Work is Not Life (2001), selected by the Wall Street Journal as one of the ten best work-life books of 2001. He is a much sought-after speaker, a columnist for Marketing Management, a blogger for Branding Strategy Insider, an avid daily tweeter of links to must-see material and a former public radio commentator. His presentation at TEDxPeachtree 2012 led off the program. He is a 2012 inductee into the N.C. Advertising Hall of Fame. Walker holds a doctorate in Mass Communication from the University of North Carolina at Chapel Hill.
Renee Smith serves as Kantar’s global chief research officer, partnering with clients and teams from the Kantar group of companies to improve business decision making for clients and improve the value of information delivered. Renee is also responsible for Kantar-wide best practices for sampling, data fusion, and the migration of research from traditional to new approaches.
Wayne St. Amand is a veteran marketing leader with a track record of significantly accelerating the growth trajectory and valuation of technology businesses. At Crimson Hexagon, St. Amand is responsible for driving business expansion through the company's global corporate and product marketing efforts. Most recently, St. Amand was the director of marketing for ExaGrid Systems, a fast-growing, multi-award-winning developer of advanced data storage and back-up appliances. Before ExaGrid, St. Amand ran Electronic Vaulting product marketing for Iron Mountain (NYSE: IRM), helping to grow the product line from $12 million to $100+ million in revenues. Prior to Iron Mountain, he managed product marketing as well as corporate communications for Connected Corporation, a provider of PC data protection services and software, which was acquired by Iron Mountain in 2004 for $120 million. Prior to Connected, St. Amand managed global corporate communications for SilverStream Software, helping the company navigate a successful IPO (NASD: SSSW) and an acquisition by Novell in 2002 for $212 million. Earlier in his career, St. Amand led successful communications campaigns for a number of well-known technology companies including HP, Motorola and Texas Instruments, while working for several of the Boston area's most influential marketing services firms. He holds a B.S., with honors, in Communications and Marketing from Boston University's College of Communication.
Sheridan Stavac is a customer insights manager at Bloomingdale’s. She works with business leaders to design and implement cross-functional strategic projects to understand customer motivations and behavior – and how to better serve their needs. She has been a part of the Research and Strategy team for two years and previously worked for Bloomingdale’s in the Stores organization. Her interest in fashion drove her to New York City where she graduated Parsons School of Design with a B.B.A. in design and management.
Barry Stoddard has been vice president, Ad Sales Research for Disney Cable Network's at ABC Family since 2003. He has been a key driver of the networks' embracement of Millennials, focusing on them back in 2004 when there was low awareness of their looming impact on media and society. Barry is a steering committee member for Disney's Media and Advertising Lab, and has focused ABC Family's projects around advertising effectiveness and new advertising models. He is also an active member on the CONCAM Technical committee. Barry's broad Media and Market Research experience includes senior positions at NBC, CNBC, MediaPoll and Group W Productions. Barry lives in Glen Rock, New Jersey and has three kids.
Andrew Speyer, the managing director of Wing, was born in Spain to an Argentine father and raised in Miami. With over 15 years in advertising, he has jam-packed his career, covering the general market at Crispin Porter + Bogusky and Fletcher Martin Ewing, as well as the Hispanic market at independent agencies such as La Comunidad and Zubi. He joined Wing in 2010 as head of Planning and in early 2012 was promoted to managing director. His thinking has led to successful market strategies for brands such as Ford, Volkswagen, Washington Mutual, Citibank, JP Morgan Chase, Progressive, Aflac, American Airlines, Olive Garden, Subway, Arby’s, Best Buy, Nordstrom, Diageo, Miller Lite, Virgin Mobile, and DIRECTV.
Through twenty plus years as an award-winning ad agency creative director, Dave has led strategy and creative teams on some of the most iconic brands on the planet: from helping build the Cingular Wireless brand and its launching of the iPhone: to repositioning countries like Panama and Greenland as adventure travel destinations: and most recently launching the 'New Mexico True' tourism campaign for his resident state.
As chief research officer for InsightsNow, Greg Stucky leads the development of new methods, techniques and services. A co-founding employee, he has been with InsightsNow since 2003. Greg was nominated for the ESOMAR 2005 Best International Research Paper. He has consulted dozens of brands across hundreds of initiatives, striving to apply a more holistic approach to consumer behavior. Research he helped lead for AOL and BBDO was recognized by winning the 2012 EXPLOR award for marketing research innovation.
Terry Sweeney is the VP of Operations and Client Services at Cross-Tab. He leads the Global Research and Operations teams at the company. He has more than 15 years of market research experience and a firm academic background in both quantitative and qualitative research methods. Terry has both domestic and international experience in the market research industry and has a well-rounded perspective on the field of market research, having held leadership positions on the supplier, agency, and client sides of the business. Before joining Cross-Tab he worked at Survey.com, WebEx Communications, The Veteran’s Health Administration, and e-Rewards (currently ResearchNow), where he has stints in both the U.S. and UK offices.
Stacey Symonds is director of Consumer Insights at Orbitz Worldwide, where she is responsible for primary consumer research across all aspects of U.S. business, and also regularly works on consumer insights with Orbitz’s international brands, ebookers and HotelClub. Her previous roles have been in consumer insights, brand strategy, and market analysis for the automotive industry at GM; small business and banking financial services at Capital One; and retail bricks and mortar and ecommerce at Lands’ End. Stacey currently serves on the external advisory board of the A.C. Nielsen Center for Marketing Research at the University of Wisconsin School of Business, is co-chair of the ARF Shopper Insights committee, and is a member of the Re:think 2013 conference planning committee. Stacey lives in Madison, Wisconsin, with her brewer/teacher husband, Keith, and two fantastic kids.
Travis Szynski is director of Operations for Television City, CBS Corporation's premiere full-service research facility located in Las Vegas, NV. Travis joined the Television City team in 2011 and has over 13 years experience in the research field. He is responsible for overseeing all aspects of facility operations, proecessing over 71,000 research participants a year. In addition to overseeing projects for CBS, Travis has collaborated with numerous external clients to design and execute a wide variety of research methodologies, including qualitative, quantitative, eye tracking, brain wave analysis, and technology device testing.
Judy Temkin is the director of Ad Sales Research for Comedy Central and Spike TV in Viacom’s Entertainment Group. Based in New York, Judy works closely with the sales and marketing teams to help drive business growth through qualitative and quantitative research. Her recent studies have measured the impact of multi-platform integrations and sponsorships and have helped elevate the position of the Comedy Central and Spike TV brands in the marketplace. Judy has been with Viacom since June 2007. Previously she worked in ad sales research at ABC and Comcast. Judy earned a B.A. in advertising from the School of Journalism and Mass Communication at the University of Wisconsin-Madison. She was awarded an ARF Rising Star certificate in 2011.
Mark Truss oversees research, insights and brand intelligence at JWT. Using traditional and emerging research techniques, Mark and his team help brands uncover hidden truths about consumers, cultures and brands that drive engaging communications across a variety of media channels. As Mark says, “No one ever built a successful brand with data alone – you need insights. We’re drowning in data and research, and quite honestly, for that reason, a lot of research goes unused. True insights though, are gold.” Mark works across all brands at the agency, bringing insights to all corners of the globe. For JWT, Mark has pioneered a new type of research process – previously untried in the research industry. This new process allows for significantly faster collection and synthesis of insights, with far less infrastructure and cost than in traditional research organizations. This new approach is now being copied at various companies in the industry. This innovation allows JWT to respond very quickly to rapidly changing environments and situations that inevitably affect our brands. Mark is an active contributor within the research industry, writing for and speaking at events hosted by the Advertising Research Foundation, the 4A’s and the IAB, and lending his expertise to industry bodies such as the Market Research Council, the Ad Council’s Research Committee, Social Media Week and as a member of ESOMAR. Mark is also an Adjunct Professor at Columbia University in their graduate program in Strategic Communications, and has recently been appointed to the Advisory Board at Berkeley College’s Marketing Communications Program. Mark’s work has been covered in numerous news outlets including Time, Newsweek, The Wall Street Journal, Reader’s Digest, Ad Age and Adweek, and has appeared on PBS’s Charlie Rose. In addition, Mark has been a guest speaker at corporate events for companies including NBC Universal and Scholastic, and a guest lecturer at a number of colleges and universities, including Columbia, NYU, Queens College, Berkeley College, Hofstra University and Brandeis University. Before joining JWT in 2002, Mark held the position senior vice president at market research companies The NPD Group and Ipsos. In his spare time, Mark plays lead guitar, sings and arranges for his band, The Outliers – a band of market researchers. You can catch the band playing at local area venues.
Rachelle Vangene joined Dynamic Logic in 2008 and is currently the Account Supervisor for the Digital Advertiser Group-West. Based in San Francisco, California, Rachelle has market research experience spanning a broad range of industries, including financial, technology, and consumer goods, working with clients such as Intel, Wells Fargo, Saatchi&Saatchi, Facebook and PayPal. Her research experience includes extensive work in various aspects of research including advertising effectiveness measurement, cross media and copy testing. As the Link Champion for Dynamic Logic she has been responsible for overseeing and helping to grow the copy testing solution both internally and externally. Rachelle holds a Bachelor of Arts degree in Communication from Sonoma State University. Prior to joining Dynamic Logic, Rachelle worked for an internet startup as a part of their Public Relations and website optimization team.
Eric has over 25 years of experience in of business leadership, brand consulting, and marketing insight experience. He has a passion for marketing insights as well as creating successful, highly collaborative teams. His experience spans a wide array of brand management disciplines, including innovation, positioning, communication development, tracking, brand equity, market segmentation and customer satisfaction. Eric’s previous roles included leading positions at Ipsos MediaCT, Added Value and Millward Brown.
Jennifer Wang heads up the global insights function for Brands and Connection in Anheuser-Busch InBev. She is in charge of delivering actionable insights for ABI Global Brands (Budweiser, Stella Artois, Beck’s) and Global Connections, defining policies and guidelines for global mandatory insights tools, exploring leading edge/innovative techniques and methodologies for better insights, as well as providing thought leadership for globally insights community. Jennifer received her M.B.A. in marketing and international management at the University of Rochester and her B.A in economics and international business in National Chengchi University in Taiwan.
Andrew Ward serves as group vice president of Comcast Media 360 for Comcast Spotlight, the advertising sales division of Comcast Cable. Based in New York City, he works with the client and agency community to help marketers take advantage of rapidly developing cross-platform advertising opportunities. The Comcast Media 360 team builds on Comcast's investments on making content available whenever and wherever consumers want to watch it, with scalable advertising solutions focused on three primary components: targetability, interactivity and accountability. From 1999 until he joined Comcast Spotlight in 2004, Andrew was executive vice president, director of Sales for National Cable Communications (now NCC Media), the spot cable sales rep organization, which is 60% owned by Comcast. Based in NCC's New York headquarters, he was responsible for directing the company's sales personnel and development of spot cable sales strategies. Andrew's career with NCC spanned a total of 15 years, during which he he held a variety of positions. He began as an account executive in the Boston office in 1987, and held the positions of both sales manager and vice president of NCC's Midwest region while based in the Chicago office between 1989 and 1993. He was promoted to vice president, general sales manager in New York in 1994, and then to senior vice president in 1997. Prior to joining NCC, Andrew was employed as a senior media planner at Young and Rubicam in New York from 1983 to 1987, working on such accounts as Kraft/General Foods, Adidas and Gulf. A graduate of the Wesleyan University in Middletown Connecticut, Andrew holds a B.A. in American politics. He lives in Westport, CT, with his wife, Leslie, and their three sons.
Amanda Welsh is a media research scientist at Google and has over 15 years of experience in the research industry, covering a wide range of media-related enterprises, including serving as co-founder and chief operating officer of Integrated Media Measurement Inc. (IMMI).
Co-founder and executive director of the Flow Genome Project, Jamie Wheal is a culture architect dedicated to creating dynamic learning experiences. He mashes up developmental learning theory with seat-of-your-pants immersions into expedition environments--and works with top-ranked business schools, Young Presidents' Organization, and senior executives of Fortune 500 companies in the backcountry and the boardroom. He is the author of peer-reviewed journal articles on peak performance and learning theory, and is on the faculty of the Esalen Institute.
Jerry (Yoram) Wind, The Lauder Professor and Professor of Marketing, joined The Wharton School faculty in 1967 with a doctorate from Stanford University. From 1995 to 1997, he led the development of the Wharton globalization strategy. Dr. Wind led the reinvention of the Wharton MBA curriculum (1991-93) and the creation of the Wharton Executive MBA Program (1974). He was founding director of the Joseph H. Lauder Institute (1983-1988) and the Wharton International Forum (1987). He has served in editorial positions for many top marketing journals, and published over 250 papers and articles and over 20 books. He has consulted with more than 100 companies, and provided expert testimony in many intellectual property and antitrust cases. He is a member of the advisory boards for various entrepreneurial ventures, Board member of Fox Chase Cancer Center, Trustee of the Philadelphia Museum of Art and Co-Chair of its Digital Age Committee. Dr. Wind has received numerous awards, including the four major marketing awards: The Buck Weaver Award (2007), The Charles Coolidge Parlin Award (1985), AMA/Irwin Distinguished Educator Award (1993), the Paul D. Converse Award (1996). He was recently selected as one of the 10 Legends in Marketing, with eight volumes of his writing to be anthologized by Sage. His current research focuses on the Network Challenge; reinventing advertising; creativity and innovation; and challenging one’s mental models.
John Wittenbraker is Managing Director of GfK Custom Research North America, Brand & Communications Practice, a team of 70 GfK professionals dedicated to brand and communications strategy and tracking, ad testing and other marketing effectiveness assessments. His areas of expertise include brand and communication research (development, positioning, evaluation and tracking) and market structure (segmentation and targeting) and product design (choice modeling and optimization). Trained as a social and quantitative psychologist, John has developed advanced models, analytic systems and proprietary methodologies to support marketing and brand management decisions. He has had broad experience across multiple sectors, including financial services, telecommunications, package goods, retail and consumer services. He is a member of the Board of GfK Custom Research North America and the GfK Brand and Communications Global Futures Team. His Ph.D from the University of North Carolina—Chapel Hill.
Since joining Millward Brown in 2007, Heidi has served as a critical knowledge source for top-tier clients. Heidi’s work includes global brand positioning, communication strategy optimization, new campaign development, advertising evaluation, and equity management for major global companies. During her tenure, she has worked closely with clients across a variety of industries, including consumer packaged goods, retail, restaurant, telecommunications, and nonprofit agencies. Heidi currently serves as Millward Brown’s global account director for Coca-Cola.
Edwin Wong is the director of Market Research at Yahoo! Inc. In this role he leads research efforts to identify key trends in consumer behavior and help advertisers and marketers capitalize on these trends to effectively connect with their core audiences. His key studies have included “Advertising by Mindset,” Yahoo!’s Connectonomics, a co-authored study with Forrester Research, “Watching the Web: How Online Video Engages Audiences,” Yahoo!’s Life Series, a partnership with the Consumer Electronics Association, Engaging Brand Advocates through Search & Social Media, The Rise of Citizen 2.0—Radically Rethinking Democracy in the Digital Age, and Passionistas. Edwin has been published in the Journal of Social Psychology and was a 2010 finalist for an ARF Great Mind Award. He received his B.A. from Pomona College.
Shelley Zalis has been a leader of change in the market research industry. As a first-mover (and black sheep), Shelley envisioned and pioneered the use of online research well before any other company recognized the potential. Her drive, vision, and endless passion to deliver innovative research tools are uniquely balanced by her keen ability to listen, learn, connect, and bring others together to create new markets. She remains focused on conceiving new ideas and using fresh thinking to meet the evolving demands and needs of her client base, the exploding possibilities of the internet (blogs, social networking, and the intense and increased use of digital media), and continuously challenging the status quo to understand consumers today. In 2008, Shelley was awarded the Ernst & Young Entrepreneur Of The Year® award in the online services category, and in 2010 she won the ARF Great Minds in Innovation award. Under Shelley's vision and guidance as founder and CEO, OTX became the 18th largest research company in the world in nine short years and in January 2010 was acquired by Ipsos. Shelley now leads the Ipsos Global Innovation Center, Ipsos Open Thinking Exchange, pioneering next generation research solutions.
Lindsay is managing director at Olson Zaltman Associates, a world-renowned marketing strategy firm. As Managing Director, his role includes business development, client management, and strategic consulting. Lindsay is co-author (with Gerald Zaltman) of the book Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers, published by the Harvard Business Press. Marketing Metaphoria has already been translated into seven languages. He is also co-author of a chapter in The Handbook of Marketing Research on manager-researcher relationships, as well as a case study in the Harvard Business Review. He has been cited in numerous publications including The New York Times, Fast Company, Los Angeles Times, Advertising Age, Variety, and Journal of Business Research. He was also the key brand consultant for filmmaker Morgan Spurlock in his movie on product placement and branding, The Greatest Movie Ever Sold. He has lectured extensively at various Fortune 500 companies and conferences around the globe. Lindsay has extensive experience in the advertising and communications field. Prior to joining Olson Zaltman Associates, he was an account planner in the Consumer Insight Group at Arnold Worldwide in Boston. While at Arnold, Lindsay worked with various technology, anti-tobacco, and packaged goods clients. Before Arnold, Lindsay spent several years at Dymun & Company in Account Management working on clients in banking, finance, and the arts. Lindsay earned a master’s in marketing research from the University of Georgia and a B.A. in anthropology from the University of Maine.
Helen Zeitoun is the global head of Brand and Customer Experience at GfK, leading expert teams in the Brand, Communication, Customer Experience space, re-launching GfK’s offer and consulting in the experience, customer centricity and digital context. She has been president of GfK in France on the Custom Research business, chairman of the GfK Western Europe Board, and is a member of the Global Executive Committee of GfK Consumer Experiences.
Prior to that, Helen was managing director of GfK France – Custom Research. Before GfK, she was division director at TNS and senior modelling consultant at SECOR, Canada. She’s also involved in professional associations, has been the president of the academic French Marketing Association (AFM), vice president of IREP (French Advertising Association mirroring ARF in the country) and the ESOMAR Representative for France. Trained as a social and quantitative psychologist with an M.B.A. specialised in marketing sciences (Canada), Helen has developed advanced models supporting decision management and has a passion for consulting international brands across markets.
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