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Rebecca Aldred joined ExxonMobil Fuels & Lurbicants in 1995 following extensive experience in consumer marketing, retail management and Information Technology. Since 2005, she has been based in Fairfax. Rebecca has held various roles of increasing responsibility, including eCommerce, Customer Service and Brand Management. She has also held positions in Industrial Marketing, Communications, Business Analysis and Planning, and Global Marketing. After several assignments in Europe, Rebecca returned to the U.S. to establish the brand management role for Mobil 1, the flagship consumer product in ExxonMobil’s Lubricants business. She is also responsible for Mobil 1’s sponsorship strategy and participation in NASCAR, Formula 1 and other motorsports activities. Rebecca earned a B.B.A. in marketing from George Washington University, and an M.B.A in marketing from American University. In preparation for her early career in retail, Rebecca also studied fashion merchandising at the Fashion Institute of Technology in New York City.
Gregg Archibald is a marketing researcher and strategist dedicated to helping the research industry navigate the wave of changes that are making the field both more challenging and exciting. He has spent most of his career helping organizations understand the consumer. In that role, he has adapted from a singular context to the multi-dimensional view that advances in information and analysis have allowed. Historically, his focus has been on helping Fortune 500 companies and advertising agencies deepen their knowledge of consumer trends and insights and facilitating the convergence of this knowledge and business success. Currently, he is taking that experience to the research industry itself. As a senior partner with Gen2 Advisors, he is focused on making insights organizations better. Even with 20 years of marketing research and insights experience with companies like AT&T, Capital One, Marriott, and GE Financial, the excitement is still there. As our ability to collect, organize, and distill information continuously develops, so will our ability to improve the consumer’s life. Gregg holds an M.B.A. from the University of Memphis and spends his time in Richmond, VA, with his son and two dogs (one is a blue-ribbon Frisbee dog).
Yuval Atsmon is a principal in McKinsey & Company’s London office. He joined McKinsey’s Tel Aviv office in 2002, transferring to the Shanghai office in 2006 and the London office in 2012. Yuval is a leader in the company’s Consumer Packaged Goods and Strategy Practices, with a special focus on growth in emerging markets. Previously, during his six years in Shanghai, he helped retail and consumer goods companies navigate China’s rapidly-changing economic landscape. Yuval works closely with consumer-facing companies on topics related to strategy, consumer insights, branding, marketing effectiveness, and route-to-market. He recently helped a major consumer company reposition its brand and roll out a new retail-management program, resulting in substantial market share gains. He also worked closely with an FMCG company to reprioritize investment across categories, cities, and channels, achieving more than 20 percent growth while substantially improving profitability. In China, Yuval led the Strategy Practice for the Greater China region. He has also worked with government agencies to leverage consumer insights and private-sector collaboration for economic development and led McKinsey’s Insights China consumer market intelligence group. A prolific author, Yuval is a regular contributor to the McKinsey Quarterly and the Harvard Business Review online. He has also authored numerous consumer and strategy white papers, including Winning the $30 Trillion Decathlon: Going for Gold in Emerging Markets, Is Your Emerging-Market Strategy Local Enough?, and China’s New Pragmatic Consumers. Before joining McKinsey, Yuval was a company commander in the Israel Defense Forces Armor Corps (rank major), where he served for nearly five years. He earned an LL.B. from Tel Aviv University Law School and an M.B.A. from Harvard Business School.
Taimour Azizuddin leads insights efforts globally at InMobi, an advertising technology company dedicated to simplifying mobile for advertisers, publishers, and developers. Mr. Azizuddin and his team are primarily focused on demystifying and enabling the mobile ecosystem through innovative thought leadership including award-winning mobile research, groundbreaking digital cross-mediaanalytics, and global mobile marketplace intelligence continuously sourced from InMobi’s hundreds of terrabytes of big data assets. Prior to joining InMobi, Mr. Azizuddin worked on helping companies new to the mobile space formulate strategies through primary research at Nielsen, where he also helped launch two syndicated research products on mobile application and connected device usage.
Adam works at WEA, a division of Warner Music Group, and is responsible for monetizing Warner Music Group assets in order to create alternative revenue streams. These assets include name, likeness, social media, fan bases, videos, merchandise, music, and much more. These custom campaigns are integrated across multiple channels and serve to leverage the sales and marketing objectives of retailers, manufacturers, and brands. These initiatives are supported by Warner Music Group’s in-house Research and Insights team. Adam also works with advertising agencies, branding, and new media companies to create innovative and engaging partnerships.
Monica Bannan is vice president of Mobile Media at Nielsen, a leading global provider of information and analytics around what consumers watch and what they buy. In this role, she oversees Nielsen’s mobile media products, including mobile audience measurement solutions and Smartphone Analytics, both of which rely on data collected from Nielsen’s new smartphone on-device meters. Monica came to Nielsen through the acquisition of Telephia, where she worked across Telephia’s mobile products. Before that, Monica worked at a number of mobile and market research startups, who recruited her away from Bertelsmann AG, where she began her career.
As Undertone’s manager of Analytics and Insights, Shawn is responsible for conceptualizing and implementing first party research to support the company’s display, high impact, and video advertising products in response to market needs. Additionally, he oversees all advertising effectiveness research for top clients as well as pre-planning consumer insight research. Prior to Undertone, Shawn was a senior insights analyst at Mediacom, working specifically on the Volkswagen brand. He was responsible for media analytics, consumer insights, and web analytics for both the tier I and tier II businesses. Shawn holds a M.S. in biomedical sciences from Albany Medical College and a B.S. in biology from University of Albany, SUNY.
Mitch Barns is president, U.S. Media Client Services for Nielsen. Appointed in June 2011, Mitch leads the U.S. client teams supporting major media clients, local TV station groups, cable companies and agencies with Nielsen’s audience measurement, ad effectiveness and social media solutions. Most recently, Mitch served since 2008 as president, Greater China for Nielsen with responsibility for mainland China, Hong Kong and Taiwan. Previously, he served as global president of Nielsen’s Consumer Panel Services business (2007) and global president of Nielsen’s BASES and Analytic Consulting businesses (2005-2006). Mitch joined Nielsen BASES in 1997, where he held various positions in client service and marketing. In 2000, he relocated to Brussels where he served as managing director of BASES Europe, Middle East and Africa, leading the start-up of BASES’ local operations in that region. In 2002, his role expanded to include Asia-Pacific and Latin America. Mitch began his career at Procter & Gamble, where he spent 12 years in marketing research and brand management. He held various positions in the Foods and Paper products divisions, as well as management positions in Advertising Research and New Product Sales Forecasting. Mitch holds a B.S. in business administration from Miami University and completed the Stanford Executive Program at the Stanford Graduate School of Business.
Steve Becker is the vice president of Brand Strategy at DB5. Bringing over twelve years of research experience as a quantitative researcher, moderator, and brand strategist, he pounced on the opportunity to start DB5’s New York office. Steve has lead teams to successful growth across a range of industries, including American Express, Absolut, Campbell’s, Lowe’s, MTV, Nickelodeon, Marriott, Travelers Insurance, Dunkin' Donuts, Bertucci's, Major League Baseball, and Toyota.
Karen Benezra is vice president and executive director of Nielsen’s Nielsen Life360, a company that uses an innovative approach to bring ethnography into the digital age. The global practice uses smartphones and video diaries to document “Real Lives, in Real Time” and is focused on understanding consumer attitudes, motivations, and behaviors to create predictive market intelligence. During her 20 years as a business journalist and over the past six years mining consumer insights, Karen has specialized in helping brands uncover growth opportunities and improve decision-making by linking human experiences in the development of trends and forecasts. She brings a deep perspective on the forces shaping consumer behavior, advertising, brand identity, marketing, and media topics. Previously, she was an editor at Brandweek magazine, where she led award-winning coverage of the marketing industry and helped build its “Marketer of the Year” and Superbrands franchises. Earlier, she was national editor at Adweek. Her recent papers include research for the Advertising Research Foundation, ESOMAR, the Mobile Research Conference UK (Honorable Mention, 2011), and the American Association for Public Opinion Research (AAPOR).
Jenna Berger is currently an Industry Analyst on the Automotive team at Google. She uses internal and third-party data to stay ahead of industry trends and to drive insights and solutions for large clients. Previously, she was a Research Director at Nielsen in both London and New York, where her focus was on global digital analytics. Jenna began her career in research as a member of Nielsen's Emerging Leaders Program. Jenna is originally from Los Angeles and was selected as one of the 100 Greatest Teens in Los Angeles by the LA Times in 1999. She holds a B.A. in American Studies, Business, and Film Studies from Brandeis University in Boston. An Internet-lover, MoMA member, expert eater, and ambitious traveler, Jenna does her best to strike the important work hard/play hard balance. Jenna currently lives in Brooklyn, NY.
Pat is the co-founder and managing principal of Jigyasa Analytics. A Yale alumnus, her consulting experience covers several Fortune 500 corporations in Manufacturing, Pharmaceuticals, Retail, Publishing, Financial Services, Real Estate, and Transportation, as well as advising market research agencies and nonprofit organizations. Her specializations are in marketing mix modeling, marketing optimization, forecasting and business planning, segmentation and survey design and analysis. She has presented her work at several conferences, including AMA, Marketing Science, NESUG, SESUG, and the SAS Global Forum.
Mike Billingsley is vice president of Client Development at Research Now Mobile. He brings over 15 years of experience in the market research industry, specializing in all aspects of online research including qualitative, research panel development and management, research communities, online panels, online panel recruitment and mobile research.
Nada Bradbury serves as senior vice president, global product leader for Nielsen Buyer Insights. Appointed to this role in 2011, Nada is responsible for creating and nurturing new alliances between constituents profitably grow their businesses. Nada and her team of Marketing and Media Research experts apply emerging analytic capabilities to refine advertising effectiveness techniques and provide the most comprehensive and innovative industry insights to Niesen's clientele across Watch and Buy segments. Nada has close to 20 years experience in the marketing and media research industry, including 16 years with Nielsen, where she has held various marketing product development and sales management positions within Retail Measurement Services, Media Integration, Consumer Panel Research, and Client Services. Prior to joining Nielsen in 1997, Nada held sales and marketing positions with Fortune 500 companies including General Mills and SuperValu Corporation. Nada holds a B.S. in marketing from the University of Illinois and has completed executive level education at the University of Chicago's Booth School of Management.
Elizabeth Breese is a senior content and digital marketing strategist at Crimson Hexagon where continues to research how people interpret the social world by analyzing social media. Elizabeth graduated from Wellesley College and earned a Ph.D. in sociology from Yale University. Follow Elizabether on Twitter: @ebbreese
Sean Bruich leads Facebook’s measurement platforms and standards team. Sean and his team are responsible for measuring how advertising and branded content impacts user’s behaviors and perceptions, and for developing and standardizing methodologies for evaluating the effectiveness of marketing programs. Before joining Facebook, Sean was with Google’s Customer Labs and Quantitative Marketing groups, where he managed Google’s quantitative advertiser research and developed advertising effectiveness measurement tools for advertisers. Sean studied at Stanford University, where his research utilized brain-imaging technologies such as fMRI and EEG.
Artie joined ESPN as Vice President, Research and Sales Development in February 1996 and was promoted to Senior Vice President in June of 2001. Artie supervises a staff that provides multi-media and consumer research services to all divisions of the company on an international basis. In early 2008 Artie added responsibility for ESPN's Digital Media Analytics group. This group is now fully integrated with Research and the department is now known as ESPN Research + Analytics. ESPN Research + Analytics services a diverse set of business units for ESPN (described below) with a focus on TV audience research, digital media research & analytics, cross media measurement, consumer & brand research, content distribution, and advertising accountability. In addition, Artie supervises ESPN's interest in the ESPN SportsPoll - a service of TNS Sport, and Disney Media Networks' Media and Advertising Lab. The goal of Artie's department is to provide reliable data and insights to grow the ESPN brand, increase audiences, and develop new sales opportunities. Preceding ESPN, Artie was Director, Research and Sales Data Services at ABC National Television Sales, Inc. since 1989. He started his career at Nielsen Media Research where he worked from 1981 to 1989, rising to the post of Vice President, Service Development. Artie is active in many industry organizations and is a frequent public speaker. He is a past president of the Radio and Television Research Council and former chairman of the Media Ratings Council and the Advertising Research Foundation. Artie remains a board member of the ARF and serves on its Executive Committee. Little known fact: In 2002, Artie hosted a prime time TV program on ESPN called "The Focus Group" which engaged real fans in discussion and debate about topical sports issues.
Jonathan Carson is an award-winning professional and entrepreneur with 20 years experience in digital media. He has a versatile skillset, with success in both start-up and large company environments; in U.S. and global markets; and in growth and turnaround environments. He helped to create the field of social media, and is a recognized expert on a variety of digital topics, including mobile, video and big data. Jonathan served in a variety of executive roles at Nielsen, a 32,000 employee, $6 billion information services giant, for six years after they acquired his company in 2007. He executed multiple turnarounds across business units, spearheading Nielsen's "digital transformation". Jonathan's final role was as global CEO, Digital, leading strategy and operations for Nielsen's Online, Telecom and other digital businesses across more than seventy countries. Jonathan co-founded BuzzMetrics in 1999, and served as Chief Executive Officer until the Nielsen acquisition. In those years, he oversaw BuzzMetrics' growth from a two-person start-up to a 150-employee market leader. Jonathan led the company through a multiple investments, and a roll-up of multiple competitors. At the time of the Nielsen acquisition, BuzzMetrics had almost 200 Fortune 1000 clients, including 19 of the top 20 U.S. advertisers. Through this process, Jonathan helped to establish the concept of social media with marketers. In 2005, he co-founded the Word of Mouth Marketing Association (WOMMA), which has since become a thriving trade association. Jonathan is a frequent speaker on online marketing issues. He has given keynote and general session presentations at events including Web 2.0, Mobile World Congress, Ad:Tech, ESOMAR, ARF, IAB, Dow Jones, The Conference Board and WOMMA, and has spoken on many dozens of industry panels. Jonathan has been interviewed by leading media outlets, including The New York Times, Wall Street Journal, CBS News, Fortune, NPR, WIRED, and MTV. Jonathan co-authored a chapter about the effect of the Internet on corporate governance for a Euromoney textbook with Jim Felton, the professor whose Journal of Finance paper proved that the Enron scandal was first leaked on the Yahoo stock message boards.Previously, Jonathan founded Intercities, Inc., an interactive development firm, with clients including Intel, Disney, and National Institutes of Health. Jonathan also co-founded Outer Sound in 1995, an award-winning music Web site that he sold to Sharpflat, Inc., a music industry application service provider. Jonathan previously worked for the Georgetown University Center for Business-Government Relations, as the lead researcher on projects including a new loan loss reserve model for the World Bank, and the first financial modeling for the Polish stock market. Jonathan graduated from Georgetown University.
Paul has worked for Disney in a variety of consumer insight and market research roles over the past 20+ years informing strategy, product and creative development. He has managed numerous global studies to provide strategic input on park expansion for Business Development projects and to infuse international insights at Walt Disney World Resort. Currently leading the pre-opening research for the Greater China project, Paul is focusing on understanding the forces pushing, pulling and shaping the Chinese, advocating the consumer perspective, to ensure that the end product is authentically Disney, yet distinctly local. He managed the extensive Hong Kong Disneyland pre-opening research and was a member of the Grand Opening Team for Disneyland Paris Resort. Always happy to experiment with innovative research solutions, Paul has pioneered multiple Online Guest Communities within the Parks division. In 2005, he launched the first African American and Spanish language Hispanic communities in the U.S. and has successfully applied this methodology in China. Paul was recognized by the international research organization, ESOMAR, with the Fernanda Monti Award for Best Paper Overall at their annual congress. Prior to Disney he worked for The Martec Group consulting for a variety of Fortune 500 companies.
Kristin Cavallaro is the Knowledge and Data Analysis Specialist at SSI. Kristin Joined SSI in 2006. During her tenure at SSI, Kristin has held positions in both Sales and Project Management which has allowed her to see different views of the sampling and research process. Upon the completion of her MBA in 2008, Kristin moved to SSI’s Knowledge Team where her main focus is looking into new market and product developments to ensure, maintain, or improve data quality and participant experience. Kristin has a BS in Marketing and an MBA both from Southern Connecticut State University.
Sharon Chen is an advertising research manager at Google. She has been leading and working on projects that aim to leverage new technologies in ways that further advertising research methodologies and improve online ad effectiveness for brands. Prior to joining Google, Sharon applied her technical chops towards technical implementation and optimization analytics roles at AppNexus. Before that, she was at Neo@Ogilvy leading media research for TD Ameritrade and Harrah's Entertainment. Sharon holds a bachelor's in economics from the University of Rochester and an M.B.A. in marketing from the University of Rochester’s Simon Graduate School of Business.
Heather Coghill is the manager of Hispanic Research at ESPN. Heather is responsible for understanding and reporting on the Hispanic population and their media habits, specifically how they view the ESPN networks. She also oversees the research support for ESPN Deportes (ESPN’s domestic Spanish-language brand), including Ad Sales, Programming, Communications and Consumer Insights. Heather joined ESPN in May of 2008 after working in research at WGBH in Boston. She holds a B.S. degree in finance and communications from Boston College and currently lives in Connecticut.
As senior vice president of Strategy and Analytics at Digitas, Terry Cohen provides leadership on analytics, and digital marketing strategy for Fortune 100 companies . She has been a pioneer in developing the digital analytics capability at Digitas. Her specialties include digital strategy, development of multi-channel measurement frameworks and solutions, media research and campaign optimization, CRM audits and strategy, web analytics, performance marketing and brand research. Terry has both B2C and B2B experience across a wide number of industries including financial services, travel, CPG, entertainment, electronics, telecommunications, publishing, and pharmaceuticals. Prior to working at Digitas, Terry worked in technology development at GTE as well as holding various roles in television research and marketing consulting. Terry is a member of the Board of Directors of the Digital Analytics Association and serves as an advisor for various conferences and vendor relationships. She continues to be a speaker, moderator and panel member at a variety of analytics and advertising industry events including Emetrics (“Making Measurement Make Sense – 3MS”, “The EMetrics Ecosystem,” “Measuring Brand Conversation”), XChange (“Measuring Engagement”), Ad:Tech (“The new measurement currency”), and NATPE. Terry holds a B.S. in computer science and applied mathematics from the State University of NY at
Beth Coleman is a senior vice president of Ad Sales Research at Viacom Entertainment Group. She is responsible for driving the strategic direction for the ad Sales Research department and helping to support all Entertainment Group ad sales activities with research across a range of disciplines (ad effectiveness, consumer insights, consumer panels, and syndicated and proprietary research). Beth oversees the entire Entertainment Group Ad Sales Research team, which includes COMEDY CENTRAL, TV Land, Spike TV and CMT and their respective websites and digital assets. Coleman is charged with making the consumer connection with the Entertainment Group's varied audiences by providing expertise in its demo segments, including men, young adults, Boomers, and families. She specializes in studies, surveys, and metrics that help internal and external clients further their knowledge of brand targets, understand engagement, and gauge how marketing messages affect viewers across platforms. Additionally, she leads the research team in providing audience measurement, analytics, and forecasting for the Entertainment Group channels. Beth has been with Viacom since April 2005. Prior to her current role, she was vice president of Research at Spike TV, Paramount Television, and UPN. She began her media career in research and programming at a local TV station in Washington, DC. Beth has a B.A. from the University of Maryland in radio/television/film and business.
Melanie Courtright is the vice president of Research Services at Research Now. She has nearly two decades of experience designing, executing and interpreting research for agencies and corporations, and is sought out for her thought leadership in the next generation of data collection. Melanie specializes in all forms of digital research, including online, mobile and social.
Kevin Dang is a research manager at Disney Interactive. He takes a centralized research role within the division, responsible for custom research that supports digital ad sales initiatives as well as product development. With expertise in ad effectiveness, consumer insights, audience insights, and product testing, Kevin leverages his varied experience to create innovative research solutions that guide business decisions in an actionable, yet scalable way. Prior to Disney Interactive, Kevin worked with CBS Television Distribution in a research capacity supporting the ad sales team. Kevin holds a B.A. in Communication Studies from University of California, Los Angeles.
Seth is the executive vice president, Insights at Catapult, where he is responsible for the consumer research, shopper insights, and analytics practices. He ensures that immersive knowledge about the consumer and the shopper are brought to bear for clients such as Mars Petcare, Kellogg, and Frontier Communications. Prior to Catapult, Seth spent most of his career at Kraft Foods, helping to build businesses like Maxwell House, Honey Bunches of Oats, and Crystal Light, and leading the insights and strategy team for Kraft¹s CRM program.
Reny Diaz has worked across Nielsen's Product and Client Service organizations since 2008. He is currently works to further Nielsen's understanding of the US Latino consumer, serving as process owner of Nielsen's company-wide Hispanic-Latino Practice. Reny's backgrounds are in custom analysis, media research paradigms, ethnography and leveraging Nielsen assets in new ways for clients focused on the US Latino segment. He is a graduate of Yale College with a BA in Sociology and History.
As managing partner and co-owner of Snippies, Tom DiCerbo has spearheaded the creation of thousands of research communication videos for companies like P&G, Kraft, Dannon, and Google. Tom is an expert communicator who specializes in empowering clients to use video effectively and efficiently.
John Dick is serial entrepreneur and business development executive with experience launching and growing innovative companies in established markets. He is the founder and CEO of CivicScience Inc., a next-generation polling and large-scale data mining company. Prior to starting CivicScience, John’s most recent stint was as the founder and president of GSP Corp, a government affairs consulting firm that specialized in serving early stage technology and biomedical companies. That company, which eventually grew to seven offices across the U.S., was eventually sold in 2007. John began his career as a press aide to Senator Rick Santorum. He is a graduate of Rollins College and is a frequent lecturer at the Carnegie Mellon University Donald H. Jones Center for Entrepreneurship. He serves on the board of directors of the Health Hope Network and was a recipient of the esteemed Jefferson Award for his charitable endeavors. He lives in Pittsburgh, Pennsylvania, with his wife and two daughters.
Heather Dougherty is a research director with Experian Marketing Services. Heather is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. At Hitwise, Heather provides insight into online consumer behavior and competitive intelligence to EMS clients. Prior to joining Hitwise, Heather was with Nielsen/NetRatings as the senior retail analyst, where she acted as project lead for custom research products. Before her time at Nielsen, she spent four years with Jupiter Research covering the online retail and commerce space, including marketing & promotions, merchandising, and personalization.
Maria Domoslawska is vice president of Global Strategy & Research at Research Now Digital. She brings over 15 years of experience on the advertising agency side and in market research. Maria has worked with multiple advertising agencies and media providers to validate the effectiveness of their online marketing programs to create greater relevancy and engagement with their audience.
Paul Donato is executive vice president and chief research officer at Nielsen. Previously he served as president and chief executive officer of Kantar Media Research. From 1993 to 1998, he was senior vice president in charge of Media at Audits & Surveys Worldwide. Before that, he served as president of the Syndicated Group of Simmons Market Research Bureau and held positions in research at RD. Percy & Co. and Arbitron Ratings Company. He received a B.A. in psychology and sociology from the State University of New York (SUNY) at Stony Brook, and an M.A. in applied sociology from SUNY.
Vicki Draper is a senior manager in the Consumer Analytics & Research Group, executing primary consumer research to aid sales and product teams across AOL, including in-depth research on a variety of topics including women & moms, mobile, and sales verticals such as retail and CPG . Prior to AOL, Vicki was at Insight Research Group, conducting research for high profile media clients like Nickelodeon and Warner Brothers. Vicki holds a B.S. in Marketing & Hotel Management from Cornell University and an M.B.A. from Columbia University.
Kerry Edelstein is the president and founder of Research Narrative, a media research and consulting practice with clients such as Netflix, Rovi Corp, Viacom Media Networks, and New York Public Radio. A seasoned market researcher and media strategist, Kerry previously served as vice president of Research and Analytics for Joost Media, leading the organization’s research efforts related to advertising effectiveness, consumer behavior, and media trends. Prior to Joost Media, Kerry was vice president of Research at SmithGeiger, a Los Angeles-based media research and consulting firm. In this capacity, she collaborated with renowned media brands such as ABC, Disney, Warner Bros., Discovery, Lifetime, and NPR to develop compelling content, launch cross-platform media strategies, and build leading brand portfolios. She additionally served as a research analyst and consultant for a wide range of nonprofit organizations, including the media division at the Centers for Disease Control’s Office on Smoking and Health. In her earlier role as director of Online Research, Kerry was instrumental in the development of SmithGeiger’s online research methodologies, including online program testing, ad testing, and talent evaluation. She began her career at Harris Interactive, where she became one of the industry’s first professionals to develop expertise in Internet-based research. Edelstein holds an M.B.A. with honors from the UCLA Anderson Graduate School of Management and received her undergraduate degree with honors from Cornell University in biometry and statistics. She is currently a co-chair of the ARF Research as a Business Tool forum and serves on the outreach committee for the ARF’s FoQ 2 initiative. Kerry also serves on the board of directors for CHAMPS, a charter high school arts academy in Los Angeles.
Glenn Enoch joined ESPN as Director of Research & Data Services in January 1998, and was promoted to VP of Audience Research in January 2000, becoming VP of Integrated Media Research in June 2008. Glenn joined ESPN from TeleRep, Inc. where he served as VP of Research & Special Projects. Glenn is responsible for audience and subscriber research on ESPN's U.S. television networks as well as ESPN on ABC and ESPN Audio. He is also responsible for ESPN's cross-platform audience research as part of the ESPN XP initiative, encompassing a variety of single-source and data integration projects. As part of that initiative, he created the "Seven Principles of Cross-Media Research." He and his staff provide ratings analysis, evaluate new distribution technologies, and inform ESPN's promotional practices. The scope of their work includes set-top box data, VOD, ITV, commercial formatting and behavioral segmentation. They serve virtually all departments within the company including programming, affiliate sales, ad sales, corporate communications, marketing, and finance. He has been active with research committees for a number of organizations and companies, including the MRC, CONCAM, CIMM and CTAM. He is currently serving as the chairman of the CONCAM Technical Subcommittee, analyzing methodological issues. He has lectured students from Clemson University, Columbia University, USC, Syracuse University, NYU, St. John's University, Indiana University, University of Tennessee and the University of Oregon. A graduate of Baylor University in Waco, Texas, Glenn received a B.A. degree in Speech/Radio-TV-Film, graduating magna cum laude in 1979.
Brad Fay is the chief operating officer of the Keller Fay Group (kellerfay.com), the award-winning word of mouth research company he co-founded with chief executive officer Ed Keller. He is also the co-author of The Face-to-Face Book, published in May 2012 by Simon & Schuster. In The Face-to-Face Book, the world’s pre-eminent word of mouth research experts demonstrate how in-person social networking, not just online social media, is the key to marketing success. Based on his firm’s extensive research, the book includes illuminating social marketing case studies drawn from leading companies such as Apple, Best Buy, Dell, General Mills, Kimberly-Clark, L.L. Bean, MillerCoors, Procter & Gamble, and Toyota. Brad is the winner of the Grand Innovation Award from the Advertising Research Foundation for the development of Keller Fay’s TalkTrack®, the first continuous measurement system for all word of mouth, including the 90% of WOM which occurs offline. In 2011 he received the Distinguished Alumni Award from the University of Connecticut Graduate Program in Survey Research, where he received his M.A. under Burns W. “Bud” Roper. He also is chair-elect of the board of directors of the Word of Mouth Marketing Association. Prior to founding the Keller Fay Group, Brad served as managing director at RoperASW (and its successor companies), where he supervised a variety of business units, including Roper Public Affairs and Starch Communications. Brad is a cum laude graduate of Colby College in Waterville, ME, and holds an M.A. in political science from the University of Connecticut.
Jeanne Finnerty has 25+ years of experience in multimedia production ranging from work with nonprofits such as “Live from Lincoln Center” to projects with Fortune 100 companies like Amazon, PricewaterhouseCoopers and Intuit. As president and co-owner of Snippies, she uses her gifts of creative storytelling and unique people skills to ensure that Snippies consistently produces the high impact videos for which the company is renowned.
Joan FitzGerald is Vice President of Television Sales and Business Development at comScore where she is responsible for television client and data provider relationships. Joan oversees expansion of comScore's cross-media initiatives, which now includes television measurement in the comScore suite of digital measurement products. With more than two decades of industry experience, Ms. FitzGerald fosters strong relationships with major media companies and data providers to ensure comScore meets their needs for "three-screen" television, Internet and mobile measurement solutions. Ms. FitzGerald joins comScore from Arbitron Inc., where she served as vice president of Arbitron's Cross-Platform Services. She has been a significant contributor to advances in media and marketing research, establishing deep relationships with leading media companies, and working collaboratively with them and internal operations, information technology, engineering and research teams to develop new products to measure cross-platform audiences. Accomplishments during that time included introducing ARB-TV, Arbitron's television measurement service that measures in-home and away-from-home audiences, and establishing Arbitron's first cross-platform measurement initiative, a collaboration between Arbitron, Omniture and comScore to measure audiences for NBC Vancouver Olympics programming. Ms. FitzGerald has a strong track record in working with a broad spectrum of media clients, including media companies, advertisers and advertising agencies. Ms. FitzGerald was vice president of sales for Project Apollo, a venture between Arbitron and Nielsen, where she secured contracts with leading consumer packaged goods and retail marketers. Ms. FitzGerald holds an M.A. from University of Illinois at Champaign-Urbana and a B.A. from University of Virginia in Charlottesville, VA. Her research has been published in Journal of Advertising Research and major media research conferences.
John Forsyth is a partner in the North American Marketing & Sales Practice at McKinsey and director of the global Consumer and Shopper Insights (CSI) group. CSI partners with clients to realize new opportunities by developing a 360-degree view of consumers and shoppers, translating insights into specific business ideas. John has deep expertise and extensive experience in marketing strategy, with a particular emphasis on the pharmaceutical, retail, and consumer products industries. He works closely with clients to determine the consumer insights required to achieve their business objectives and then develops programs to reach those goals. He has been quoted in a wide range of business and marketing-related publications and has been a keynote speaker at many conferences on the topics of marketing, consumer insights, and consumer behavior. John is a member of the Marketing Science Institute (MSI) Board of Trustees. He holds an A.B. in mathematical economics from Brown University and an M.S. from the Sloan School of Management at M.I.T.
Betsy Frank joined Time Inc. as chief research and insights officer in April, 2006. In this role, Frank oversees all of Time Inc.’s research efforts, integrating its consumer and marketing research organizations. Before assuming her role at Time Inc., Frank was executive vice president of research and planning for MTV Networks, a division of Viacom, where she supported the creative and business goals of the cable and film divisions by creating original consumer research strategies. Prior to MTV Networks, Frank served as executive vice president and director of strategic media resources for Zenith Media Services, the media specialist arm of Saatchi & Saatchi.
Larry Friedman has over 30 years of experience in research, and has worked on both the client and research company sides of market research. Larry consults extensively with senior level client executives on the business implications of their research. He also publishes widely, and speaks before numerous industry forums, including ARF, IIR, AMA and ESOMAR conferences. He is a winner of a 2009 ARF "Great Mind in Innovation" Award. Larry's market research experience began at General Foods Corporation. Since then he has worked in numerous categories, including FMCG, financial services, pharmaceuticals (OTC and Rx), IT, telecoms, automotive and others. He has considerable experience in a wide variety of research areas, including brand equity research, tracking research, communications research (digital and traditional), social media, customer experience research, strategic/segmentation studies, and new product development. He has extensive experience with integrating these different types of research, and distilling larger strategic implications from them. Larry received his Ph.D. in social psychology from Columbia University.
Carol has a proven track record in successfully championing innovative services at Arbitron. She has held a variety of positions at Arbitron, allowing her to follow her passion of developing services that answer key measurement questions--for media companies, advertisers and agencies. Currently, as vice president, Product Management for Cross-Platform Services, Carol directs, defines, and launches Arbitron’s cross-platform audience-measurement initiatives. She recently led the Arbitron team in the CIMM cross-platform proof-of-concept project to measure television, PC, and mobile usage with a single-source panel.Prior to her Cross-Platform role, Carol was the vice president, Operations and Product for Project Apollo. As a key member of the Apollo leadership team, Carol ensured operational excellence and provided oversight for the definition and execution of the service. This partnership between Arbitron, Inc. and The Nielsen Company built a marketing service which used a single-source panel to measure consumer purchases and media consumption. Carol proved that she was adept at bringing together people from multiple organizations and companies to define the methodology for merging the purchase and audience data and execute the Apollo vision. Carol holds a B.S. in psychology from the University of Maryland.
An expert in the emerging field of shopper location analytics, Dr. Thaddeus Fulford-Jones is CEO and co-founder of Locately. His team is pioneering the development of new analytical tools to make sense of huge volumes of GPS data for consumer/shopper insights and advertising effectiveness research. Locately’s location analytics platform is the real-world equivalent of web analytics; the technology deciphers how real shoppers visit physical retailers, respond to advertising, and make decisions.
Haren Ghosh is chief analytics officer for Symphony Advanced Media (SAM), where he leads the company's action strategies and media measurement solutions to help marketing and media executives maximize ROI. Prior to this role, Haren served in executive positions, including senior vice president and chief research officer, at Factor TG, where he excelled at devising analytical solutions to solve very complex marketing and media resource allocation problems. In his tenure with Factor TG, Haren demonstrated a clear understanding of complex issues surrounding traditional and emerging media selection including various online and offline advertising effectiveness. Haren received an M.B.A. in finance and marketing from Louisiana Tech University and his doctoral studies in marketing, with a focus in applied statistics and advanced econometrics from Louisiana State University. He received an undergraduate degree in Mechanical Engineering from Jalpaiguri Government Engineering College in India. Haren was a visiting assistant professor of Marketing at South Eastern Louisiana University before joining Factor TG.
Don is EVP and Chief Research Officer of the ARF, joining in January 2012 after completing a 33-year career at The Procter & Gamble Company, where he held research management positions in the United States, Canada, and Japan. He has been co-chair of the ARF Research Quality Forum and a member of the TrueSample Quality Council. He is currently a member of the board of directors of disABILITYinsights, a non-profit organization that studies and represents the needs of persons with disabilities. Previously, Don was a member of the board of directors of the Media Rating Council, the board of directors and steering committee of the Nielsen Media Research Council for Research Excellence, and the advisory board for NielsenConnect. In 2006, he was recognized by Advertising Age as one of the magazine's Media Mavens. Don was born and raised in Ohio and holds an M.B.A. from The Ohio State University, a B.B.A. from the University of Cincinnati, and a certificate in Lay Pastoral Ministry from the Athenaeum of Ohio, Mount St. Mary's Seminary. He resides in Cincinnati with his wife, Linda. They have four children and one beautiful granddaughter.
Bruce Goerlich would prefer to be called a "thinkologist." In his 25-year-career at leading advertising agencies most recently at ZenithOptimedia Bruce has been a driving force in the development of new and actionable media research approaches including the adoption of new media technologies, TV optimization, econometrics and understanding consumer lifestyles. He currently serves as chief research officer at Rentrak, overseeing the company's expanding research department since his arrival in 2009. Bruce served as the Chairman of the Advertising Research Foundation (ARF) and was the President of the Market Research Association. He is a frequent speaker and contributor to research industry forums, including the European Society of Marketing Research, and the American Marketing Association. His published works include a co-authored paper, presented at the 2001 International Print Research Symposium, on Using Internet Techniques for Print Research, which won the Chairman's Award. Bruce graduated from Williams College and has done graduate work at Washington University and the New School for Social Research. He resides in New York City with his husband, Cesar Dalaza, and enjoys tutoring New York City school children at St. Luke's in the Field GO program.
Dan Goldstein is the chief strategy officer at DB5. He joined the company from the management team of TBWA/Chiat/Day, where he was head of Planning and Strategy. Dan has also held senior strategy positions at other creative agencies, including Bartle Bogle Hegarty (London) and Goodby, Silverstein & Partners (San Francisco). He has a reputation as a pitch winner and a big creative thinker. Dan has been recognized for his contributions to advertising and marketing, winning just about every strategy award the industry has to offer.
Sara Grimaldi is responsible for the strategic research positioning of ESPN's multimedia assets to the advertising marketplace. Her responsibilities on the Sport & Product focused team include providing research insights across a variety of properties including the NFL, College Sports, ESPN Digital Media, and ESPN the Magazine. Sara’s chief objective is to share behavioral insights (such as TV viewership, digital usage, consumer actions, etc.) with ad agencies and clients to help them understand both the media behavior of sports fans and the value of reaching them with effective marketing messages. Sara has enjoyed her entire professional career at ESPN where she first worked as an Affiliate Sales intern. A Connecticut native, Sara holds a B.A. in economics from Colgate University and currently resides with her husband in New York City.
Catharine is the Executive Director of the Wharton Future of Advertising Program, joining forces with Dr. Jerry Wind in early 2008 to establish and develop the program in Wharton’s think tank, The SEI Center for Advanced Studies in Management. In support of the program’s mission to reinvent the scope, practice and value of advertising, Catharine has grown the Global Advisory Board to over 75 thought leaders from around the world and convened over 250 executives for roundtable insight sessions and collaborations in 2011. Her professional passion lies in the emerging potential, if not imperative, for positive social impact of advertising in the digital age of empowered consumers. Before joining the Future of Advertising Program, Catharine enjoyed a 15-year career in B2B marketing and sales at AT&T, where she gravitated toward pioneering roles. She led the marketing team for International Business Services while the margins were still really sweet, directed the product management team for the suite of international services for small and medium businesses, and led a transformational sales organization focused on large corporate clients with small share of wallet, winning numerous awards along the way. She also served as founding director of the AT&T Client Executive Program, transforming the executive culture while aligning the company’s senior leadership team with customers around the world in a one-to-one relationship. She has worked as one of the first national directors of corporate relations for the American Cancer Society, and is a founding member of the Cisco Collaboration Consortium, an international group of private and public organizations focusing on collaboration as a way to unleash the potential of their employee talents. Catharine earned an MBA in marketing from the Wharton School, where she was a Fellow in the inaugural class of the Lauder Institute, an MA in International Studies from the University of Pennsylvania, a BS in Foreign Service from Georgetown University and an AA from Franklin College in Lugano, Switzerland. She has two exquisite teen-age daughters, was born and raised in Vermont and is more fluent in French after she spends time in Paris.
Marci Hadley is a senior manager at Procter & Gamble. P&G makes over five million consumer contacts in 100 countries and invests in over 15,000 consumer research studies every year. Marci’s organization is leading the way to leverage P&G’s considerable scale through global multi-brand commercial innovations and other multi-stakeholder communications and programs. The London 2012 Olympics initiative was the first of these programs and the largest initiative in company history. Marci led the overall initiative development and qualification work for the 2012 Olympics program, including building numerous new scale capabilities for P&G in the process. Marci has 17 years of experience in the marketing and market research industry. She joined P&G in 1995 and led key category marketing research in the Beauty Care division. From 1999-2001, Marci expanded her professional experience in roles at H.J. Heinz and International Paper, where she held positions as a marketing research manager and business development group manager. Marci rejoined P&G in 2002 in the Fabric Care Global Business Unit and led key initiative and global strategic foundation work for the Fabric Enhancers category. From 2008 until 2010, Marci served as a market strategist within the Corporate External Relations organization, building the Company’s global reputation measurement platform and overall reputation building capabilities. In 2010, when P&G committed to the Vancouver 2010 Olympics program, Marci’s role evolved into her current position. On a personal note, Marci resides in Cincinnati, Ohio, with her husband and young son and is involved in a variety of organizations in the local community.
Matthias Hartmann was appointed chief executive officer of GfK in December 2011. Prior to this he was global head of Strategy and Industries at IBM Global Business Services in New York. A business management graduate, Matthias started his career at IBM in 1988 primarily working in the banking and insurance divisions in Germany, Europe and the USA for the first six years. Between 1993 and 2002, he held various positions at the former IBM Unternehmensberatung GmbH, where he was appointed Managing Director in 2000. Matthias held a leading role within the global integration team during IBM’s acquisition of PricewaterhouseCoopers Consulting in 2002, supporting the merger of 30,000 PwC-Consulting and 30,000 IBM consultants. Before becoming managing director in Germany in 2005, he was vice president at IBM’s Group headquarters in Armonk, New York, where he was responsible for strategy development in various IBM business divisions.
When Sharalyn Hartwell joined the Magid Generational Strategies™ team at Frank N. Magid Associates in 2010, she was already a well-known generational expert and Millennial voice, writing a national column about Millennials for an online newspaper since 2009. She leveraged her column and professional experience to start her own consulting business to help companies showcase their brand to the coveted Millennial demographic. Since joining Magid, Sharalyn has broadened her expertise on Millennials to include Baby Boomers, Generation X and Plurals, the newly-named generation following Millennials. She has been featured on MSNBC discussing Magid research and generational insights impacting American society. She applies the generational lens to her broad media background encompassing not only sales, marketing and new media journalism, but print, television, HD video and satellite technologies to help clients be more savvy about the changing marketplace.
Philip has more than 30 years of marketing research experience, 20 of those with Millward Brown. He recently shifted from head of the client service group to senior vice president of Intelligence. In this capacity, he is responsible for knowledge management, sourcing, and integrating secondary information into proprietary analyses and driving thought leadership via white papers and lectures. He also engages with clients and client service personnel to help solve challenging analytical problems and design research programs to address complex issues and drive impact for clients. In this capacity, he collaborates extensively with marketing science. Philip has particular expertise in retail marketing, particularly for supermarkets. In his client service role, he most worked across a variety of clients, including MasterCard, Citigroup, Staples, Hanes, Stop & Shop, Food Lion, Subway, and Samsung. Prior to working at Millward Brown, Philip held senior-level positions at Coca-Cola, Research International, and the advertising agency Lowe Marschalk. Philip earned a B.A. with honors in psychology and industrial sociology from University of Witwatersrand in South Africa. Philip is a co-chair of the Ad Council Advisory Group on ad accountability and is an adjunct professor in the marketing department at Fairfield University. He is also active in ARF initiatives.
Diane Hessan is president and chief executive officer of Communispace, one of the fastest growing social networking companies in the country, "with a Blue Chip client list that would make a Madison Avenue giant jealous," according to Advertising Age. A pioneer in creating online communities to help marketers generate consumer insights, Diane helped found Communispace in 1999 and hasn't looked back. Today, Diane leads Communispace's employees in building and managing the more than 350 private online customer communities the company has created for a marquee list of global corporations. Communispace's revenues have tripled over the last four years, and the company enjoys a 90+ percent client retention rate. It also has received a wide range of awards for product innovation, social media leadership, and corporate culture.
Diane has spent her 30-year career helping companies become customer-focused—both as a business executive, and as co-author of the best selling book Customer-Centered Growth: Five Strategies for Building Competitive Advantage. She has received many awards and citations for her leadership, including Ernst & Young's Entrepreneur of the Year (National Finalist), and the Greater Boston Chamber of Commerce Entrepreneur of the Year. In addition to her professional recognition, Diane is quoted frequently in the business media and is a highly sought-after speaker and expert in the marketing arena. Diane has committed time and energy sitting on the boards of numerous organizations including The Business Innovation Factory, the Progressive Business Leaders Network, the Mass Technology Leadership Council, Horizons for Homeless Children, The Boston Philharmonic, Stand for Children, and the Tufts Alumni Council. A summa cum laude graduate of Tufts University, Diane received an M.B.A. from Harvard Business School. She is the mother of two college-age daughters and co-founder of The Sound Bytes, a cappella group that writes lyrics about business and performs at major conferences.
Travis brings the experience of a client-side marketer at a top global brand to the YuMe team. Travis joined YuMe from Intel Corporation where he held a number of strategic marketing and media positions, most recently overseeing all media spending for consumer campaigns globally. With the experience of managing cross-channel, multi-national media campaigns, Travis’s focus is on helping YuMe’s clients achieve optimal campaign results through online video as part of a holistic media mix. Travis holds a B.S. in computer science from Virginia Tech and an M.B.A. from the University of Southern California.
Eric is a senior strategist and marketing scientist with Millward Brown. He works regularly with North American clients on brand positioning and equity issues. He has worked over the past 20 years guiding brands’ efforts to establish and operationalize brand architecture and positioning. He has won two ARF David Ogilvy Awards for his efforts, including the campaigns for Chili’s Grill and Bar (2007) and Powerade (2011). Eric also sits on the board of One Hen, an organization that teaches school-aged children about entrepreneurship and the importance of giving back.
Gigi started her marketing research career at San Miguel Corporation in the Philippines where she rose from the ranks and honed her expertise in both quantitative and qualitative research methodologies. She later moved to Philip Morris, managing multi-country research accounts in Asia-Pacific during her expatriate stint in Hong Kong, and finally, doing various consumer insightment projects as Consumer Insights & Research Manager for the Philippines. In September 2010, Gigi relocated to Europe to join the Heinz regional office in the Netherlands where she now manages researches for all NPDs for the Heinz Continental European markets.
Gunnard (Gun) Johnson is the leader for Google’s Market Insights team in the Americas. The Market Insights team is Google’s innovation engine for Advertising Research focusing on new audience, consumer insight and ad-effectiveness measurement approaches. Prior to joining Google, Gunnard lead the Marketing Science Unit at TeamDetroit where he worked on the Ford account, both in the U.S. and globally. Gunnard has prior experience within the Retail practice for TNS and the Customer Insight practice at Accenture as well. Gunnard and his wife live in Northville, MI with their three boys and are avid University of Michigan sports fans.
Kelly currently heads up the global Thought Leadership research program at Microsoft Advertising, where she delves into the guts of human behavior and motivation in order to reveal new ways of thinking about engaging consumers within digital environments. In her 7 years at Microsoft, Kelly has been fortunate to work with products such as Bing, MSN, Xbox, Windows 7 Phone and now Windows 8. Her work has fueled executive keynotes, thought leadership articles and marketing campaigns, as well as actionable product insights. She is also a regular speaker at marketing conferences, digital days and customer events featuring some of the world’s top brands. After graduating with a BS in Journalism and an MFA in Creative Writing, Kelly moved to New York City to work in book publishing. Despite her 10-year digital DNA, she still prefers hard cover books and the print version of the Sunday Times.
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