Re:think 2010

Re:think 2010 – ARF Annual Convention + Expo

Succeeding in the New Normal. The increased complexity and its concomitant, uncertainty, in marketing today are due mostly to the absolute fact that we just can't do business the way we used to. But what do we do instead in this "New Normal"?

Thank you for your interest in the knowledge and thought-leadership from Re:think 2010!

General Sessions
The video from selected sessions, keynotes and thought-leader interviews are available. View now.

ARF Social Media Experience Interviews on Vimeo
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The social media revolution is making the amount of data about consumers, their brand loyalty and purchasing behaviors more readily available. But, how is this information gathered and analyzed to make more informed business decisions that drive the bottom line? Lynne d Johnson, SVP, Social Media, The ARF, interviews social media innovators from Converseon, Globalpark, KL Communications, NetBase, Passenger, Ripple6, and Crimson Hexagon to help you discover the capabilities and benefits of social media tools for your organization.
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ARF Re:think Videos on Scribe Media
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Glimpse the Future Now, The Intercultural New Mainstream, Measuring Online Video in the UK, interviews with key influentials, and more on Scribe Media.
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Re:think 2010

Rethink Panel

Jeffrey Bewkes
Chairman and CEO – Time Warner

Dr. Gary Flake
Microsoft Technical Fellow and Founder of Microsoft Live Labs

Guy Garcia
Author – The New Mainstream: How the Multicultural Consumer Is Transforming American Business

Marc Gobe
Author – Emotional Branding 2.0. and President of Emotional Branding LLC

Grant McCracken
Cultural Anthropologist and Author - Chief Culture Officer: How to Create a Living, Breathing Corporation

Alan Wurtzel
President Research and Media Development, NBC Universal

Attendees at the Expo

Real Learning in the New Normal

More ARF photos on flickr »

Participating Companies Include

ABC, Inc. • Alberto Culver • Alberto-Culver USA INC. • Analytic Partners, Inc • ArnoldNYC • Brand Keys, Inc. • Butler/Till • Capital One • CBS Corporation • Colgate-Palmolive Company • comScore, Inc. • Crimson Hexagon • Crispin Porter + Bogusky • Cross Tab Marketing Services Pvt. Ltd. • CTAM • Cymfony, Inc. • Digitas, Inc. • Discovery Communications • DraftFCB • E&J Gallo Winery • Education Minnesota • Encuesta, Inc. • Enterprise Holdings Inc. • ESPN • Experian Simmons • Facebook • General Mills, Inc. • GfK SE • Google, Inc. • Hakuhodo Inc. • Hakuhodo Inc.  R&D Division • Hallmark Cards Inc. • Hasbro, Inc. • Heinz North America • Horizon Media Inc. • IBM Corporation • Innerscope Research, LLC • ION Media Networks • Ipsos-ASI, Inc. • J.D. Power and Associates • Johnson & Johnson • Johnson & Johnson Consumer Companies, Inc. • JWT • Keller Fay Group • KFC • Knowledge Networks • Kraft Foods USA • Kraft Foods, Inc. • KS&R • Laureate Education • Lightspeed Research • Luth Research Inc • Maktoob Research, Yahoo! Middle East • Manitoba Public Insurance • Mars Petcare • MasterCard Worldwide • McNeil Consumer Healthcare • McNeil Nutritionals • Media Management • Microsoft Advertising • Microsoft Corporation • Millward Brown, Inc. • MTV Networks • NBC • Netpop Research LLC • NeuroFocus, Inc. • Nickelodeon Direct Inc.  • Novartis AG • Novartis Pharmaceuticals Corp. • Ocean Spray Cranberries, Inc. • OTX Research • Post Foods • Procter & Gamble Company • Revelation Inc • Scripps Networks • Spike TV • State Farm Insurance Co. • The Coca Cola Company • The Scotts Company • Thoroughbred Research Group • Time Inc. • Turner Broadcasting System • TVB of Canada • Unilever Home & Personal Care - USA • Wal-Mart Stores, Inc • Wal-Mart Stores, Inc. • Warner Home Video • Young & Rubicam, Inc. • Zenith Optimedia


Save the Date for 2011

March 21-23, 2011
The ARF 57th Annual
Convention + Expo

Re:think 2010

Participating Companies Include

Capital One
Crispin Porter + Bogusky
Digitas, Inc.
Enterprise Holdings
General Mills
Johnson & Johnson
Microsoft Advertising
Procter & Gamble
Coca Cola
Young & Rubicam
View All »


Watch ARF Videos on YouTube!