Re:think 2010 Sponsorship & Advertising Opportunities

Levels of Sponsorship

Platinum Partners (1 Available)
Gold Sponsors (1 Available)
Silver Sponsors (3 Available)
Bronze Sponsors (3 Available)
President’s Reception (sold out)
Monday Private Lunch and Learn (4 Available)
Early Bird’s of a Feather Breakfasts Monday (4 Available)
Sunday International Day Overview and Networking Gathering (2 Available)
Beer / Wine Stations Inside Expo
Café Station Outside Expo or General Session (2 available)
VIP Dinner Monday (Exclusive Sponsor)
Convention Bags (Exclusive Sponsor)
Badges (sold out)
Massage Station (Exclusive Sponsor)
Folders (Exclusive Sponsor)
Book Signing (Pending Opportunity)

Additional Opportunities

Door Drop
Expo TV
Catering Notions
Meeting Essentials
Advertising in Convention Program

The following sections outline additional benefits for each level of sponsorship.

Platinum Partners Sponsorships (1 Available)

Increase brand equity by leveraging the attributes of the Annual Convention & Expo. This annual gathering of visionaries and industry leaders is associated with ground breaking research and addressing critical industry issues. As a Platinum Partner sponsor your company will enjoy exclusively recognition. This high exposure program includes multiple touch points and platforms to build brand awareness with attendees in the context of the event.

Platinum Partners enjoy the following unique benefits:

• Host and program your own exclusive informational session. The ARF works with you to develop a format (case histories, interactive panel discussions, etc.) that best showcases your expertise. These sponsored information sessions are promoted in the ARF Convention marketing materials and scheduled during a time that will receive maximum attendance. Your company will be provided with a videotape and a link to the video that can be streamed on your website. Your two hour learning session will open the ARF Annual Convention
• Two complimentary 8x10 Exhibit Spaces ($10,000 value)
• Unlimited complimentary invitations to your informational session for your clients and prospective clients
• The ARF Marketing team will work with your organization to provide comprehensive coverage of your involvement as a Platinum Partner
• Full page ad in the Convention Program ($1,000 value)

• 2 VIP Tables for all Keynote Luncheons
• Your Platinum Sponsorship promoted on the ARF Website
• 10 Complimentary Tickets to the President’s Reception on Monday evening ($1,000 value)
• 4 Full Convention Complimentary Passes ($8,000 value)
• A seat on the ARF 2010 Annual Programming Committee

Gold Sponsorships (1 Available)

An additional opportunity to generate brand recognition, the gold level sponsorship offers companies visibility before, during, and after the convention.
Gold Sponsors enjoy the following unique benefits:

• A complimentary 8x10 Exhibit Space ($4,000 value)
• A 90 minute Gold Learning Session on Tuesday running concurrently amongst the other Gold Sponsors, you could also invite your clients to attend your session for free
• Opportunity to host two VIP Tables ( one of those tables could comprise of your guests who aren’t attending the convention)
• 1 page ad in the Convention Program ($1000 value)
• 3 Full Convention Complimentary Pass ($6,000 value)
• One Ogilvy Awards Table ($3500 value)

Silver Sponsorships (3 Available)

Associate your brand with a leading industry event while sharing the spotlight with an elite group of sponsor companies. Leverage the company visibility before, during, and after the convention to create a positive brand experience.

Silver Sponsors enjoy the following unique benefits:

• Opportunity to host an ARF Showcase Meeting Room for two days to accommodate your business development needs (educational sessions, demonstrations, client consultations, breakfasts etc) A/V and or catering costs assumed by sponsor. You have the ability to promote your activities in the convention program and invite your clients to attend your sessions for free
• One 30 minute time slot in our Insights Theater inside the expo, you could also invite your clients to attend your session for free ($3,500 value)
• One Partnered Webcast promoted onsite and produced after the convention ($1,000 value)
• 2 Full Convention Complimentary Passes ($4,000 value)

Plus:

Host of one of the Thought Leadership Product Showcases:

• Opportunity to host an ARF Showcase Meeting Room for one day to accommodate your business development needs (educational sessions, demonstrations, client consultations, breakfasts etc) A/V and or catering costs assumed by sponsor
• Rooms accommodate up to 75 people at a time
• The ARF will promote your activities and programming in the convention program
• Exclusive and private presence on the show floor

Bronze Sponsorships (3 Available)

Numerous touchpoints available to recognize your firm as a Thought Leader in the Research Industry. Bronze Sponsors enjoy the following unique benefits:

• One 30 minute Research Presentations running concurrently amongst the other sponsored presentations, you could also invite your clients to attend your session for free ($5000 value)
• One 8x 10 Exhibit Space ($5,000 value)
• 2 Full Convention Complimentary Passes ($3,200 value)
• One Full Page Ad

Monday Private Luncheon Sponsorships (4 Available)

Your firm will have the ability to host an invitation only private luncheon to your top 30 prospects and clients. You can host an your own keynote session, the ARF will assist you with your invitation, send out your invites and manage your RSVP’s

Sponsors of the Luncheons will enjoy these unique benefits:

• Host a 30 minute learning session inside the Insights Theater in the expo on Tuesday ($3,500 value)
• Exclusive collateral distribution / signage onsite during luncheon
• 2 Full Convention Complimentary Pass ($3,200 value)

Early Bird’s of a Feather Breakfast Sponsorships

Monday (4 Available)
Sponsors of the Breakfast Sponsorship will enjoy these unique benefits:

• From 8am-9am Monday morning, your firm will have the ability to host a private breakfast inviting your top 50 clients and prospects for food and thought leadership. From the pre-show attendee, the ARF will invite those who you would like to attend this private session
• Exclusive collateral distribution / signage onsite during breakfast and Learning Session
• Host a 30 minute learning session inside the Insights Theater in the expo on Tuesday ($3,500 value)
• 2 Full Convention Complimentary Passes ($3,200 value)

Sunday International Day Preview and Networking Gathering (2 Available)

A new opportunity available at the ARF Convention this year: To celebrate our new International Day of programming at the ARF Convention on Wednesday, we are planning on hosting a late afternoon learning session on International Key Issues. As sponsors of the event, your firm will have first access to a targeted audience followed by a networking reception. Benefits include the following:

• The ability to host a 30 minute learning session on Sunday
• Co-host the networking reception with collateral onsite
• The ability to host a round robin dinner reception (costs assumed by sponsor)
• 2 Full Convention Complimentary Passes ($3200)

Dessert / Refreshment Break Networking Sponsorships (3 Available)

Generate interest in your brand, company or product and driving interested prospects to your booth for follow up. You host for the day all dessert and refreshment breaks inside the ARF Expo. The dessert event is a proven to draw an audience that you may network with and market to.

Sponsors will enjoy these unique benefits:

• One 8x10 Exhibit Space to have next to the breaks
• Exclusive distribution of collateral in proximity of the dessert station, including special branded items
• 1 Full Convention Complimentary Pass ($1,600 value)

Beer & Wine Station Sponsorships

Generate interest in your brand, company or product and driving interested prospects to your booth for follow up. Your firm will receive up to 100 drink vouchers to give out at the Beer and Wine Station inside the ARF Expo. This is proven to draw an audience that you may network with and market to.

Sponsors will enjoy these unique benefits:

• One 8x10 Exhibit Space to have next to the breaks
• Exclusive distribution of collateral in proximity of the station, including special branded items
• Opportunity to host business card drop for give away
• 1 Full Convention Complimentary Pass ($1,500 value)

 Cafe Station Sponsorships

Generate interest in your brand, company or product and driving interested prospects to your firm’s knowledge. Your firm will host a café outside one of the main floors where coffee is served. This is a great way to network and generate leads.

Sponsors will enjoy these unique benefits:

• Exclusive distribution of collateral in proximity of the station, including special branded items
• Opportunity to host business card drop for give away
• 1 Full Convention Complimentary Pass ($1,500 value)

“VIP Dinner” Sponsorship (Exclusive)

Make an impression. Invite your key clients or prospects to a private dinner hosted by you and the ARF. Use this exclusive opportunity to close deals or simply say Thank You to a loyal customer. The ARF will send up to 20 invitations on your behalf to the convention attendees of your choice. The ARF will follow-up with the RSVP’s, set the menu, and pay the tab.

Sponsors of the VIP Dinner will enjoy these unique benefits:

• Opportunity to have your collateral on sight
• One 30 minute research presentation ($5,000 value)
• 2 Full Convention Complimentary Passes ($3200 value)

Convention Bag Sponsorship: (Exclusive)

Production costs additional and covered by the sponsor. The ARF reserves the right to approve artwork.

Branding Stay Power. This exclusive opportunity is ideal for companies entering the industry or participating in the event for the first time. The bags are a cost effective tool to make an impression on convention attendees at the show and long there after.

The Convention Bag Sponsor will receive the following benefits:

• Company collateral included in the bag
• Company logo prominently featured on the bag
• 1 Full Convention Complimentary Pass ($1600 value)

Massage Station Sponsorship (Exclusive)

Give an attendee a break. Three full days of sessions and hours walking exhibit hall are draining. Associate your brand with relief by sponsoring this exclusive station.

The Massage Station Sponsor will receive the following benefits:

• 1 Full Convention Complimentary Pass ($1,500 value)

Program Folders Sponsorship (Exclusive)

Production costs additional and covered by the sponsor. The ARF will produce and reserves the right to approve all artwork.

Help attendees navigate the Annual Convention & Expo efficiently and effectively. All program information is distributed via the highly visible program folder. Build your brand or share important news using a vehicle that is sought after and used by all convention attendees.

The Program Folders Sponsor will receive the following benefits:

• 1 page ad in convention program ($750 value)
• Full page ad on the back cover
• 1 Full Convention Complimentary Pass ($1,600 value)

Additional Marketing Opportunities

Door Drop
$2,000 plus operation costs

Expo TV
Run an infomercial, and interview with the CEO or a simple logo loop. Multiple TV screens are placed throughout the Expo and offer additional brand exposure. (Sponsor must provide recorded material for on-site reel)

Catering Notions
Attendees will be reminded of your company at every ARF Annual Convention & Expo networking event. Place your logo on smart looking to-go cups and paper cocktail napkins.
(Production fees covered by sponsor company)

Meeting Essentials
Convention participants will remember your company as they take session notes and revisit ideas back at the office. Design and produce an eyecatching notepad for the event and make a lasting impression.
(Production fees covered by sponsor company)

Advertising Opportunities

Convention Program

Inside Cover: page 2
Color, Full Page: $3,000
Page 3: $1,200

Page 4:
Color Full Page: $1,200
1 Page Elsewhere: $800

Program Center 2 Page Insert:
Color: $5,000

Preceding Center Page:
Color: $2000           

Opposite Inside Back Cover:
Color: $1,500

Inside Back Cover:
Color, Full Page: $1,200
Back Cover Color: $5,000

For More Information

Contact Chris Kosar at 646-465-5770 or ckosar@thearf.org for further information on all sponsorship opportunitie.