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Vice President, Multicultural Practice, Millward Brown
David Burgos is the head of Millward Brown's Multicultural Practice. With 15 years experience in the marketing research arena, David's expertise encompasses market segmentation, new product development, branding and communications research. He has conducted wide-ranging qualitative and quantitative research across different industries, both in the US and Latin America. A great deal of David's work within Millward Brown has been focused on understanding the US multicultural segments and their interaction with the mainstream and among each other. In 2006, he conducted a first-of-its-kind R&D project that led to a segmentation framework that went beyond traditional language and acculturation variables to profile Hispanic consumers on a diverse array of dimensions, including lifestyles.
Senior VP, Strategic Insights and Research, MTV Networks
As one of Brandweek Magazine’s ‘Marketers of the Year’, Mr. Cunningham's leadership in the MTVN Strategic Insights and Research Group is focused on the avid pursuit of unique approaches to uncovering and translating emotional connections into real business-building opportunities across the brands and content experiences of MTV Networks on-air, online, on mobile devices, on-demand, on social media and still growing. In his role, Mr. Cunningham has oversight for consumer-led facets of MTVN’s advertiser and external marketing partnerships and many of the company’s emerging businesses. His most recent accomplishments include leading the company’s efforts in defining engagement as a metric and establishing frameworks of social media monitoring measurement as well as breaking new ground with market-leading, insight-rich accountability planning and measurement tools.
Director of Client Services, Communispace
Siobhan is a Communispace veteran, having built and expanded the business since 2000. As a member of the management team and head of Client Services, she’s led the Client Services teams to do groundbreaking and business-changing work for clients. During her tenure at Communispace, Siobhan has been responsible for everything from defining a corporate diagnostic tool to measure the health of our communities and developing our facilitation capability, to creating client events. Siobhan has worked with a host of Communispace clients across a range of industries—including automotive, consumer packaged goods, financial services, greeting cards, healthcare, hospitality, media and publishing, photo manufacturing and processing, retail, and toy industries, just to name a few.
Gian M. Fulgoni
Executive Chairman and Co-founder , comScore
Mr. Fulgoni is Executive Chairman and Co-founder of comScore Inc. (NASDAQ:SCOR), the global leader in measuring the digital world. Mr. Fulgoni serves on the boards of PetMed Express (NASDAQ:PETS), the nation’s largest pet pharmacy; InXpo, the leading supplier of technology for hosting virtual events; the Advertising Research Foundation (ARF); and the North American Foundation for the University of Manchester (NAFUM). In 1991 and again in 2004, Mr. Fulgoni was named Illinois Entrepreneur of the Year, the only person to have twice received that honor. In 2008, Mr. Fulgoni was inducted into the Chicago Area Entrepreneurship Hall of Fame, joining such luminaries as Leonard Lavin, founder of Alberto Culver and Gordon Segal, founder of Crate & Barrel. Also in 2008, Mr. Fulgoni was named an Ernst & Young® Entrepreneur of the Year.
Vice President of Consumer & Market Insights, Unilever
Donna Goldfarb is currently the Vice President of Consumer & Market Insights at Unilever. Her staff of over 100 is focused on delivering leading edge capabilities in the areas of analytics/modeling with a strong emphasis on providing strategic business consulting, shopper insight and media insight for north and South America. Donna is noted for her passion for research innovation and her relentless drive to positively impact overall business results. Donna and her team have consistently delivered ground breaking research aimed at understanding shopper missions and trips. Most recently, research aimed at understanding how consumers shopping patterns are changing due to the economic turndown has been credited for being the key enabler for business success. Donna is also leading Unilever’s global media insight and mix development research capabilities.
CEO, The Keller Fay Group
Ed Keller, CEO of the Keller Fay Group, has been called “one of the most recognized names in word of mouth.” The publication of Keller's book, The Influentials has been called the "seminal moment in the development of word of mouth." Keller is a Board member and past President of the Board of the Word of Mouth Marketing Association (WOMMA), a board member of the Advertising Research Foundation, and a member of the U of Pa’s Annenberg School’s Alumni Advisory Board. He is Past President of the Market Research Council, and has lectured on word of mouth marketing at Wharton, Columbia Business School, NYU’s Stern School, and other leading universities. Keller speaks frequently to business audiences about word of mouth marketing, and is quoted frequently in the trade press.
Kristin Luck is the President of Decipher, a market research services firm. Kristin’s diverse background includes a strong technical knowledge of online research systems and new product development, combined with traditional research experience. Kristin was one of the original pioneers of the multi-media online research business 11 years ago when she joined ACNielsen to assist in the development of proprietary capabilities for multi-media materials securely online. As the Co-Founder of OTX, Kristin built and managed the operational and client management infrastructure for a start-up online market research firm that became the fastest growing research company in the US in 2002 and 2003 (Advertising Age, Honomichl Report). OTX was acquired in January 2004 by Pilot Group for $30MM. Kristin left OTX in December 2005 to start Forefront Consulting Group. Forefront was acquired in June 2007 by Decipher.
SVP, Global Measurement Science, The Nielsen Company
Mainak Mazumdar is the Senior Vice President at the Nielsen Company with responsibility for global measurement science organizations across Online, Mobile, Claritas and Spectra businesses. In this role, Mainak is responsible for measurement strategies, innovation and quality for the emerging businesses. Previously, Mr. Mazumdar held executive positions with Jupiter Media Metrix, DoubleClick, Millward Brown Interactive and VNU. Mr. Mazumdar received his Master and Doctoral degrees from Brown University.
Stacey Lynn Schulman
SVP, Sales Research, Turner Entertainment
Stacey Lynn Schulman is senior vice president of Turner Entertainment Sales Research. Prior to joining Turner in 2007, Schulman spent 10 years working for the Interpublic Group of Cos. in a variety of executive research and marketing positions. In 2006, she served as president of the company’s Consumer Experience Practice. From 2003-06, Schulman worked on worldwide accounts as executive vice president of global research integration for Initiative, a media agency within the Interpublic family. From 1997 – 2003, Schulman served as SVP, Director of Broadcast Research, helming Initiative’s seminal research on consumer behavior, interactivity and media convergence with the Massachusetts Institute of Technology (MIT). Widely respected in the industry, Schulman has been routinely quoted in trade and consumer media and has traveled the world speaking at global research and marketing events such as the ARF, Esomar, MIPCOM, the European Group of Television Advertisers, CTAM, NATPE, and IMedia.
EVP, Global Research Director, Starcom MediaVest Group
As a 20+ year -veteran of the media business, Kate Sirkin, executive vice president and global research director, Starcom MediaVest Group (SMG), oversees a massive worldwide budget as she manages emerging media trends, data and support for SMG clients, initiates proprietary studies and acts as the company’s voice on critical media issues. Sirkin’s current role provides her the opportunity to develop strategic alliances with key players in the industry that can help drive SMG's leadership in the market. She is currently working on improving the way the industry thinks about diversity measurement, developing applications that help delivery more effective consumer focused integrated brand experiences and developing digital tools for SMG.
President, Global Solutions, Harris Interactive
George H. Terhanian, Ph.D. is currently Harris Interactive’s President, Global Solutions, a position he has held since December 2008. Prior to serving as President, Global Solutions, Dr. Terhanian served as President of Harris Interactive Europe and Global Internet Research, from July 2003 and June 2002, respectively. Prior to joining Harris in 1996, Dr. Terhanian taught in elementary and secondary schools in the United States. He also served an appointment as an American Educational Research Association Fellow at the National Center for Educational Statistics.
VP, Global Strategic Insights, Johnson & Johnson Group of Consumer Companies
Susan is responsible for the development of insights into consumers and markets to develop strategic plans, innovation pipelines and effective approaches to managing the global portfolio of businesses. In addition, Susan is responsible for the Consumer Global Insights Center of Excellence leading global cross – GBU consumer initiatives including Healthcare Insights, best practices, and development of new capabilities, and leading the US based cross – GBU syndicated data function. Susan is also on the Board of Directors of Courier Corporation, North Chelmsford, Mass, and a member of Women Corporate Directors and the Boston Club. She is a trustee of the Marketing Science Institute (MSI).
Lauder Professor and Professor of Marketing, Wharton School
Jerry Wind joined the Wharton faculty in 1967, with a doctorate from Stanford University. He is founding director of The SEI Center for Advanced Studies in Management and the founder and director of The Future of Advertising Project. He is also the founding academic director of The Wharton Fellows Program, and was the founding editor of Wharton School Publishing. Dr. Wind has consulted and conducted research for over 100 companies and has served as an expert witness in several intellectual property and antitrust cases. He is a member of the advisory boards for various entrepreneurial ventures and a trustee of the Philadelphia Museum of Art. He received all the major marketing awards including: The Buck Weaver Award (2007), The Charles Coolidge Parlin Award (1985), AMA/Irwin Distinguished Educator Award (1993), the Paul D. Converse Award (1996), and the Elsevier Science Distinguished Scholar Award of the Society of Marketing Advances (2003).
Chairman, International Conference on Online Media Measurement
Andreas Cohen is Chairman of the I-COM (International Conference on Online Media Measurement). He holds an MBA from IMD in Lausanne, Switzerland and a BA from Babson College in Boston. Andreas also worked for Kraft Foods Europe and one of Germany's largest publishers, Hubert Burda Medien. As Director Corporate Development of their New Media group, he led the development of Germany's first Ad Server software and helped pioneer the internet as an advertising medium. Andreas also previously served as a board member of IAB Germany (BVDW) for 10 years and as a member of ABC Germany's (IVW) Online Media Organisational Committee (OA) for 12 years.
Managing Partner, Fabris Media Marketing Services (LLC)
Giovanni’s consultancy provides support to advertisers and industry organizations in the management of key factors maximizing return of media investments: Media Research, Strategies, ROI analyses, Advertiser-Agency relationships, Education and Training.
His experience was built with ad agencies for almost 18 years, as a global marketer at McDonald's. As VP International Media, he supported the Marketing teams of 50+ international Countries, with special focus on Asia and the Middle East. As a member of ESOMAR (since 1979) and the ARF, Giovanni participates actively in industry initiatives and events. He was born and attended university in Florence, Italy. He has worked in Paris, London, the USA, Hong Kong, and is virtually tri-lingual in Italian, French, and English.
Partner, Ad Mirabilia
Filippo has 15 years experience in the marketing information industry, with The Nielsen Company and Information Resources, of which he co-founded the Italian branch; which serves both manufacturers and retailers. He also has 3 years experience in advertising industries.
Today, he is a partner at Ad Mirabilia, an Italian PR agency, a member of the Ecco international network. Filippo also is the owner of Around Marketing, which offers outsourcing for marketing services. Among his many clients are publishing, communication, and marketing companies.
Manager, Marketing Science Program, Mars, Inc.
After double majoring in Economics and Statistics at the National School of Statistics and Economic Administration (ENSAE, Paris) and in Political Sciences (Institute of Political Sciences, Paris), Sebastien has built a 20 year career in analyzing the engine of consumption and modeling both effectiveness and efficiency of marketing levers. A first experience at the CREDOC in Paris gave him a deep interest for consumer behaviors and modeling. After 2 years, he moved to Mars Inc. where he experienced as a Researcher and a Brand Manager before being recruited by Carrefour in 1996 to develop the Food Research Office. In 2004, he was leading the Corporate Merchandise Marketing and Research department, when he was recruited back by Mars inc. to lead the European Market Research team.
Rafal Ohme, PhD.
Founder, LABoratory & Co
Rafal Ohme (PhD) is a professor of psychology and an expert in persuasion and unconscious processes. In 2004, he founded Laboratory & Co – a scientific firm which specializes in biometric copy-testing, as well as on assessing unconscious consumers’ opinions on brands and purchase drivers. LAB operates in Europe and North America working for Fortune 100 clients. In 2010 LAB plans to open its offices in Asia and South America. At LAB, he adopted cutting-edge scientific discoveries, and creates innovative marketing research instruments. He integrated biometrics and traditional approaches in copy-testing.
Dr Nicos Rossides is Partner and Group CEO of MASMI, a leading independent market research agency with a network of offices across Europe and the Middle East. Prior to joining MASMI, he was CEO for Synovate’s CEEME region and its Global Head of Solutions. Nicos has spent more than 25 years in market research and consulting, with particular experience in developing research infrastructures in the Middle East and then Central and Eastern Europe. Prior to becoming a market researcher, Nicos was Senior Research Fellow at Kyoto University, where he received a Doctor of Engineering degree. A Fulbright and Mombusho scholar, he also received senior management training at MIT’s Sloan School.
Professor of Marketing Science, University of South Australia
Byron Sharp is director of the University’s Ehrenberg-Bass Institute which is sponsored by many of the world’s leading marketing corporations, companies such as Coca-cola, Mars, General Motors, Kraft, CBS, Unilever, Nielsen. Byron’s research into loyalty and brand performance has been published internationally in over 100 journal articles and conference papers. He is on the editorial boards of five other international journals. With Professor Jerry Wind at Wharton he is organising a 2011 conference assembling law-like knowledge on multi-media orchestration.
Network Director of Research, Nine Network Australia
Steve Weaver’s career spans 19 years and has seen him specializing in the Australian advertising & media research arena – working for global companies such as Nielsen, Millward Brown, and Ratings Contractor AGB before transitioning into his current role within the television industry. Steve currently oversees all aspects of both programming & sales research within the Nine Network, one of Australia’s leading Free to Air Broadcasters. Steve is a Board Member of OzTAM, Australia’s industry ratings group.
March 21-23, 2011
The ARF 57th Annual
Convention + Expo
Participating Companies Include
Crispin Porter + Bogusky
Johnson & Johnson
Procter & Gamble
Young & Rubicam
View All »