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Journal of Advertising Research


What We Know About Peer-to-Peer Marketing
June 2014, Vol. 54, No. 2

Since its launch by the ARF in 1960, the Journal of Advertising Research has become one of the seminal journals in the industry. Enjoy this free digital download of the 50th Anniversary issue.

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Daria Nachman – Director of Marketing Research, ABC National TV Sales

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