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"You guys are like the Boston Celtics with all the legends of research joining the squad."
Only the ARF has a collection of research and resources that is unmatched in the industry. As a member of the ARF, you have access to both extensive online archives and personalized guidance to help you find exactly what you need. For Industry Leader Members, the expertise of the ARF’s Chief Research Officer is a call or a click away. Advice on a current campaign, evaluating a methodology, selecting metrics, or a specific need, the independent expertise of the ARF will help you reduce uncertainty and succeed.
The ARF began publishing the Journal of Advertising Research in 1960, and since its inception, it has become one of the seminal journals in the industry.
"“The ARF provides a rare opportunity to interact with people on the other spokes of the research wheel; to see how people on the advertising, research vendor and brand level use the same research I do, but differently. This way I can be more in synch with what the industry is doing and that allows me to work more effectively."
Daria Nachman – Director of Marketing Research, ABC National TV Sales