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"You guys are like the Boston Celtics with all the legends of research joining the squad."
Only the ARF has a collection of research and resources that is unmatched in the industry. As a member of the ARF, you have access to both extensive online archives and personalized guidance to help you find exactly what you need. For Industry Leader Members, the expertise of the ARF’s Chief Research Officer is a call or a click away. Advice on a current campaign, evaluating a methodology, selecting metrics, or a specific need, the independent expertise of the ARF will help you reduce uncertainty and succeed.
Tracking the Power of Social Media
March 2014, Volume 54. No 1
Since its launch by the ARF in 1960, the Journal of Advertising Research has become one of the seminal journals in the industry. Enjoy this free digital download of the 50th Anniversary issue.
"“The ARF provides a rare opportunity to interact with people on the other spokes of the research wheel; to see how people on the advertising, research vendor and brand level use the same research I do, but differently. This way I can be more in synch with what the industry is doing and that allows me to work more effectively."
Daria Nachman – Director of Marketing Research, ABC National TV Sales