Only the ARF has a collection of research and resources that is unmatched in the industry. As a member of the ARF, you have access to both extensive online archives and personalized guidance to help you find exactly what you need. For Industry Leader Members, the expertise of the ARF’s Chief Research Officer is a call or a click away. Advice on a current campaign, evaluating a methodology, selecting metrics, or a specific need, the independent expertise of the ARF will help you reduce uncertainty and succeed.
Horst Stipp of The ARF moderated a panel at an event held at the USPS Headquarters in Washington DC that unveiled new research using sophisticated neuroscience methods. Angelika Dimoka of Temple University, a leader of the ARF’s “Neuro 2″ study, is shown presenting the research at the event. Angelika and the panelists spoke of the ARF’s role in promoting neuromarketing methods and insights. Her findings shed new light consumer’s subconscious responses to digital advertising as compared to direct mail. The ARF looks forward to working with the USPS on more “How Advertising Works” ground truth experiments that illuminate the role of advertising in different media.