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July 15, 2015
Horst Stipp of The ARF moderated a panel at an event held at the USPS Headquarters in Washington DC that unveiled new research using sophisticated neuroscience methods. Angelika Dimoka of Temple University, a leader of the ARF’s “Neuro 2” study, is shown presenting the research at the event. Angelika and the panelists spoke of the ARF’s role in promoting neuromarketing methods and insights. Her findings shed new light consumer’s subconscious responses to digital advertising as compared to direct mail. The ARF looks forward to working with the USPS on more “How Advertising Works” ground truth experiments that illuminate the role of advertising in different media.