Researcher of the Future Forum
Leaders

Jane Altobelli
Jane Altobelli
SymphonyIRI Group
Bio »

Todd Cunningham
Todd Cunningham
Viacom Media Networks
Bio »

Leonard Murphy
Leonard Murphy
Consultant
Bio »

ARF Executive

Don Gloeckler
Don Gloeckler
EVP & Chief Research Officer, ARF
Bio »

Researcher of the Future Forum

Formerly known as "Research Transformation"

Upcoming Meetings

Details of the next meeting will be posted shortly. If you have any questions or would like to get involved with this Forum, please contact Zena Pagán at forums@thearf.org.

Previous Meetings

Members: Miss a meeting?
Click here to download past presentations via your My ARF account!

Perspectives on The Researcher of the Future - Training, Technical Skills and Talent

Thursday, September 15, 2011
2:30PM - 4:30PM EST

Perspectives on The Researcher of the Future – Training, Technical Skills and Talent

Featured Presentations:

New Roles for Marketing Researchers: Ian Lewis – Cambiar
The future holds exciting opportunities for researchers! Those who embrace change and master the new roles will have challenging and rewarding careers. Drawing on material from New Roles for Marketing Researchers*, Ian will highlight the growth drivers for opportunities; the new skills and mindset needs; the emerging job description for a Research Manager or Account Manager; and the taxonomy of roles for the researcher of the future.

Moving from Data to Insights to Impact: Jane Altobelli – Chief People Officer and EVP, Human Resources, SymphonyIRI Group
A journey of transforming a client services provider to a client insights partner, using a ‘business intelligence’ methodology. Jane will discuss the process of recruiting, assessing, training, and certifying market research talent to deliver consultative solutions to clients through insights, implications, actions, and results.

Qualities Necessary for Success in the Researcher of the Future: Leonard Murphy – CEO, Brand Scan
The business of providing business intelligence is changing; new technologies, evolving cultural norms, emerging competitors, changing client needs and most of all new thinking on the possibilities of how an abundance of data can be used to drive strategic decision making are all transforming the space. What impact will these changes have on the skill sets required to be a successful research professional in the future? What does the ‘Researcher of the Future” look like? In this session we’ll attempt to answer these questions and will look at new data from the GreenBook Research Industry Trends Study to give guidance on how companies are adapting to the challenges of tomorrow by making smart human capital; investments today.

Presentation: Madhav Segal - Professor of Marketing, Southern Illinois University

 

Forum's mission

Develop the roadmap for transforming research to inspire better business futures by listening, learning, and translating humans and markets to bring them to life, in order to anticipate, and give knowledge to the enterprise.

ARF Forum sessions are closed, member only sessions and cannot be covered by the press without prior approval from the ARF President and CEO. Learn more about the benefits of ARF membership.

Meetings are listed in Eastern Time and held in our New York City office unless otherwise noted.

The Advertising Research Foundation

432 Park Ave South, 6th Floor
New York, NY 10016

ARF Forums Overview
Download ARF Forums Overview