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Viacom Media Networks
EVP & Chief Research Officer, ARF
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Perspectives on The Researcher of the Future – Training, Technical Skills and Talent
New Roles for Marketing Researchers: Ian Lewis – Cambiar
The future holds exciting opportunities for researchers! Those who embrace change and master the new roles will have challenging and rewarding careers. Drawing on material from New Roles for Marketing Researchers*, Ian will highlight the growth drivers for opportunities; the new skills and mindset needs; the emerging job description for a Research Manager or Account Manager; and the taxonomy of roles for the researcher of the future.
Moving from Data to Insights to Impact: Jane Altobelli – Chief People Officer and EVP, Human Resources, SymphonyIRI Group
A journey of transforming a client services provider to a client insights partner, using a ‘business intelligence’ methodology. Jane will discuss the process of recruiting, assessing, training, and certifying market research talent to deliver consultative solutions to clients through insights, implications, actions, and results.
Qualities Necessary for Success in the Researcher of the Future: Leonard Murphy – CEO, Brand Scan
The business of providing business intelligence is changing; new technologies, evolving cultural norms, emerging competitors, changing client needs and most of all new thinking on the possibilities of how an abundance of data can be used to drive strategic decision making are all transforming the space. What impact will these changes have on the skill sets required to be a successful research professional in the future? What does the ‘Researcher of the Future” look like? In this session we’ll attempt to answer these questions and will look at new data from the GreenBook Research Industry Trends Study to give guidance on how companies are adapting to the challenges of tomorrow by making smart human capital; investments today.
Presentation: Madhav Segal - Professor of Marketing, Southern Illinois University
Develop the roadmap for transforming research to inspire better business futures by listening, learning, and translating humans and markets to bring them to life, in order to anticipate, and give knowledge to the enterprise.
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