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The ARF Board of Directors has approved the following guidelines. We thank the industry leaders who supported these important programs as members of the authoring committees or ARF Review Boards.
Guidelines for Market Research (PDF, 528kb)
Yellow Pages Audience Measurement Guidelines (PDF, 64kb)
ARF Data Integration Guidelines (PDF, 216kb)
ARF Magazine Prototyping Guidelines (PDF, 76kb)
Making Better Media Decisions (PDF, 1.2mb)