Research Standards and Guidelines

The ARF Board of Directors has approved the following guidelines. We thank the industry leaders who supported these important programs as members of the authoring committees or ARF Review Boards.

pdf file Guidelines for Market Research (PDF, 528kb)

pdf file Yellow Pages Audience Measurement Guidelines (PDF, 64kb)

pdf file ARF Data Integration Guidelines (PDF, 216kb)

pdf file ARF In-store Advertising Audience Measurement Principles (PDF, 280kb)

pdf file ARF Magazine Prototyping Guidelines (PDF, 76kb)

pdf file Making Better Media Decisions (PDF, 1.2mb)

pdf file FAST/ARF – Principles of Online Media Audience Measurement (PDF, 254kb)