The ARF is the industry’s best platform for marketing research knowledge, networking and advice. Learn more about our research initiatives!
The companies below have chosen to have their Research Reviews published on our website and distributed to ARF members.
Brand Keys Brand Engagement Measurement Methodology
comScore Media Metrix U.S. Methodology Research Review
Innerscope Research: An ARF Research Review
Integration Marketing & Communication's MarketContact Audit Methodology
Integration Marketing & Communication's Metric Variance Estimation
Marketing Evolution's Return on Marketing Objectives (ROMO) Methodology
MyWebGrocer Advertising Testing System
Learn more about Research Review Benefits, Research Review Process and Research Review Fees.
Please contact Dr. William Cook, EVP of Research and Standards, for additional information.
The ARF began publishing the Journal of Advertising Research in 1960, and since its inception, it has become one of the seminal journals in the industry.
ARF Insights - Read the latest insights from the ARF and browse through our interviews with industry thought leaders!
"“The ARF provides a rare opportunity to interact with people on the other spokes of the research wheel; to see how people on the advertising, research vendor and brand level use the same research I do, but differently. This way I can be more in synch with what the industry is doing and that allows me to work more effectively."
Daria Nachman – Director of Marketing Research, ABC National TV Sales
