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The companies below have chosen to have their Research Reviews published on our website and distributed to ARF members.
Please contact Dr. William Cook, EVP of Research and Standards, for additional information.
What We Know About Peer-to-Peer Marketing
June 2014, Vol. 54, No. 2
Since its launch by the ARF in 1960, the Journal of Advertising Research has become one of the seminal journals in the industry. Enjoy this free digital download of the 50th Anniversary issue.
"“The ARF provides a rare opportunity to interact with people on the other spokes of the research wheel; to see how people on the advertising, research vendor and brand level use the same research I do, but differently. This way I can be more in synch with what the industry is doing and that allows me to work more effectively."
Daria Nachman – Director of Marketing Research, ABC National TV Sales