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One rich resource is a searchable bibliography composed of annotated listings of over 675 practitioner and academic studies of “research on online research.” Its aim is to provide members with a shared knowledgebase on topics central to the Online Research Quality Council including: Benchmarks, Data Quality, Panel Management, Profiling, Questionnaire Design, Respondent Behavior, and Sampling. The bibliography is being continuously supplemented and revised as new information becomes available.
After clicking, you will be presented with a search box. Just enter your terms there!
The ARF began publishing the Journal of Advertising Research in 1960, and since its inception, it has become one of the seminal journals in the industry.
"“The ARF provides a rare opportunity to interact with people on the other spokes of the research wheel; to see how people on the advertising, research vendor and brand level use the same research I do, but differently. This way I can be more in synch with what the industry is doing and that allows me to work more effectively."
Daria Nachman – Director of Marketing Research, ABC National TV Sales