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One rich resource is a searchable bibliography composed of annotated listings of over 675 practitioner and academic studies of “research on online research.” Its aim is to provide members with a shared knowledgebase on topics central to the Online Research Quality Council including: Benchmarks, Data Quality, Panel Management, Profiling, Questionnaire Design, Respondent Behavior, and Sampling. The bibliography is being continuously supplemented and revised as new information becomes available.
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The ARF began publishing the Journal of Advertising Research in 1960, and since its inception, it has become one of the seminal journals in the industry.
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"“The ARF provides a rare opportunity to interact with people on the other spokes of the research wheel; to see how people on the advertising, research vendor and brand level use the same research I do, but differently. This way I can be more in synch with what the industry is doing and that allows me to work more effectively."
Daria Nachman – Director of Marketing Research, ABC National TV Sales
