Online Research Quality
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Online Research Quality


Online Research Quality Bibliography

One rich resource is a searchable bibliography composed of annotated listings of over 675 practitioner and academic studies of “research on online research.” Its aim is to provide members with a shared knowledgebase on topics central to the Online Research Quality Council including: Benchmarks, Data Quality, Panel Management, Profiling, Questionnaire Design, Respondent Behavior, and Sampling. The bibliography is being continuously supplemented and revised as new information becomes available.

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Journal of Advertising Research

What We Know About Peer-to-Peer Marketing
June 2014, Vol. 54, No. 2

Since its launch by the ARF in 1960, the Journal of Advertising Research has become one of the seminal journals in the industry. Enjoy this free digital download of the 50th Anniversary issue.



"“The ARF provides a rare opportunity to interact with people on the other spokes of the research wheel; to see how people on the advertising, research vendor and brand level use the same research I do, but differently. This way I can be more in synch with what the industry is doing and that allows me to work more effectively."
Daria Nachman – Director of Marketing Research, ABC National TV Sales


Ed Keller on his AM 6.0 session for Conversation Triggers