Online Research Quality
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Online Research Quality

Resources

Online Research Quality Bibliography

One rich resource is a searchable bibliography composed of annotated listings of over 675 practitioner and academic studies of “research on online research.” Its aim is to provide members with a shared knowledgebase on topics central to the Online Research Quality Council including: Benchmarks, Data Quality, Panel Management, Profiling, Questionnaire Design, Respondent Behavior, and Sampling. The bibliography is being continuously supplemented and revised as new information becomes available.

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Journal of Advertising Research


What We Know About Peer-to-Peer Marketing
June 2014, Vol. 54, No. 2

Since its launch by the ARF in 1960, the Journal of Advertising Research has become one of the seminal journals in the industry. Enjoy this free digital download of the 50th Anniversary issue.

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