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Market Research Consultant; Owner, Research Narrative
Senior Vice President, Intelligence, Millward Brown
EVP & Chief Research Officer, ARF
Members: Miss a meeting?
Click here to download past presentations via your My ARF account!
In collaboration with The ARF, this Research as a Business Tool (RAABT) forum conducted a three phase research study over a one year period from 2011 to 2012. The findings from these research phases were then integrated into the context of the current economic and business climate of market research.
This research has led us to believe that the market research business lacks enough focus and training on communication skills and the business context in which we operate. As a next step, the RAABT forum leaders are working in collaboration with the ARF to develop training sessions and curriculum focusing on distilling and communicating business insights. Training will be developed for both junior level and senior level research professionals, to focus on issues relevant to different career stages. Our ultimate goal is that the ARF-trained researcher will be more well-armed to facilitate and communicate research that meets or exceeds its intended organizational impact.
Kerry Edelstein – VP, Research Analytics, Joost Media
Phillip Herr – SVP, Intelligence, Millward Brown
David Rabjohns – CEO, MotiveQuest LLC
A key challenge to creating successful and results-driven research lies in bridging sound research methods with practical business considerations. In this forum, we plan to investigate both the scientific and the organizational considerations behind research, shedding light on why some research has a positive business impact, while other research does not. Our objective is twofold: 1) To identify and share the secrets and common characteristics of research that has a significant, positive business impact, and 2) To identify and share the most effective tactics for overcoming common barriers to impactful research.
Questions we’ll address include:
Our forum will begin a multi-phase effort with presentations and a moderated panel offering practical advice and “war stories” from seasoned researchers and non-research professionals alike. This session will also include an interactive Q&A where ARF members will be encouraged to share their own trials and victories in the research space, as we gather a deeper understanding of the challenges members face - and the opportunities for success.
Vinita Deo – Director, Samsung
Christopher Kuist – Director, Digital Ad Sales Research, Viacom Media Networks
Noreen O’Loughlin – VP, Integrated Marketing, New York Public Radio
Mark Truss – Director of Brand Intelligence, JWT
Lauren Weinberg - VP, Strategic Insights and Research, Yahoo!
Join our Forum's LinkedIn Discussion Board and discuss Research Therapy: The Marriage Between Business and Research.
The forum’s mission is to help the world understand the relationship between great research and business results.
1. Learn how top performing companies use market intelligence effectively
2. Learn how to make your market intelligence more actionable
ARF Forum sessions are closed, member only sessions and cannot be covered by the press without prior approval from the ARF President and CEO. Learn more about the benefits of ARF membership.
Meetings are listed in Eastern Time and held in our New York City office unless otherwise noted.
432 Park Ave South, 6th Floor
New York, NY 10016