Next Quality Enhancement Process (QeP) Workshop

Understanding, and controlling for, the critical factors that affect online panel data quality is one of the greatest challenges facing the marketing research industry.

The Advertising Research Foundation’s Quality Enhancement Process (QeP) gives you, your organization, and your research partners the knowledge and tools needed to improve the quality of the data you rely on for your organization’s strategic business decisions.

Based on groundbreaking work by the ARF, you will learn:

• how to work collaboratively with your research partners
• how to identify the factors that most affect data quality
• what metrics to use when making decisions about online panel data sources
• how factors such as panel composition, respondent duplication, recruiting methods and incentives, and panel blending strategies can affect data quality.

You’ll leave not only knowing significantly more about online panel data, but you’ll have the tools and templates to effect real change in your organization.

Enroll now in the ARF’s Quality Enhancement Process (QeP) workshop*and learn what professionals from General Mills, Kraft, Microsoft, Bayer Healthcare, Capital One, Unilever, and General Motors already know – that data quality is a strategic competitive advantage.

Workshop topics covered will include:

• Insights from the Foundations of Quality Research database
• Understanding duplication and multiple panel membership
• Factors that impact response quality
• Panel blending/mixing strategies
• Instructions for implementing, and maximizing the value of, QeP
• Templates to support QeP in your company and with research partners

Everyone’s talking about the ARF’s Quality Enhancement Process!

"The workshop provides an excellent introduction to the ARF’s Foundations of Quality research and stimulates creative ideas for how to implement the QEP as part of a corporate research quality program.
– Don Gloeckler, P&G

"This was a superb and convincing presentation of game-changing strategies."
– Matthew Pittsinger—GfK MRI

"The QEP workshop provided a very helpful combination of relevant research and actionable advice that can be easily incorporated when talking to potential research providers."
– Marlene Mrakovcic—Director, Connections Research & Analytics, MediaVest

In the News: Research Industry Study Finds Weakening Confidence in Value of MR

QeP Onsite Workshops Are Available

Interested bringing QeP to your organization? Call Dr. Bill Cook at 646-465-5765 to have QeP come to you. Our QeP team has already conducted successful onsite workshops at Coca-Cola, Capital One, Citi, ESPN, and Pfizer to name but a few, Join the many research professionals who’ve already taken advantage of QeP’s proven roadmap to improving online data quality.