“Search and Succeed” with the ARF’s PowerSearch and Morning Coffee

Listen to our tutorial recording on how to use PowerSearch and tap into the wealth of resources on Morning Coffee.

ARF members can “search and succeed” by using the industry’s best – and only – search engine devoted to advertising, media and marketing research – PowerSearch. Bringing together the finest content from the ARF and 50 other sources, PowerSearch should be your first stop. Morning Coffee – a collection of the best online sources for the latest advertising, marketing and media news and trends that complement PowerSearch – will also be showcased.

Hear Steve Rappaport, ARF Knowledge Solutions Director, demonstrate the ways these tools can be keys to your search success.

Discover:

• What PowerSearch is
• PowerSearch sources
• How to Search effectively
• How to Understand PowerSearch results
• A few advanced search methods to refine, narrow or expand your search

Go to tutorial »
Recording will open in new player window.