ARF David Ogilvy Awards - Learning From Winners Webcast Series
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KEY DATES

First Round of Submissions
Nov. 11, 2013 (save $200)
$495 (single)/$445 (multiple)

Second Round of Submissions
Dec. 11, 2013 (save $100)
$595 (single)/$555 (multiple)

Third and Final Round of Submissions
Feb. 1, 2014
$695 (single)/$665 (multiple)
 

Learning from Winners Webcast Series

Special webcasts discussing how past ARF David Ogilvy Award-winners achieved notable market success through seamless partnership, brilliant insight, and creative that captures. Free to member and non-members!


Past Webcasts:

Learning from Winners with Delta Dental of Missouri and Brand Keys

September 25, 2013

Delta Dental of Missouri did not scale back its aspirations to continue providing their constituents with the insurance coverage that would enable good health through quality dental care. Making the largest research investment in its history, Delta Dental took a bold stand as a leader in a changing marketplace. David Ogilvy said, "Leaders grasp nettles." This is the story of a category leader, using the synergy of research and creative intelligence, who grasped nettles, and won.

Presented by:
Monica Green – Manager of Corporate Communications & Marketing, Delta Dental of Missouri
Robert Passikoff – President, Brand Keys, Inc.

View the presentation!


Learning from Winners with The Clorox Company

July 17, 2013

How do you drive brand engagement in a category that consumers don’t want to think about? The insight that consumers don’t think much about their trash bag, but certainly think about what goes into it and its impact on the environment, paved the way for Glad’s “Stronger Stand Against Waste” campaign. The campaign showcases Glad’s new stronger bag, remarkably made with less plastic, by visually bringing to life the collective magnitude of impact that just one person with the help of just one bag can make on the environment.

Presented by:
Yasmin Firoozabady – Brand Insights, Specialty Division, The Clorox Company

View the presentation!


Learning from Winners with Spike TV

May 15, 2013

This campaign was developed to launch Spike TV’s new weekly series Bellator MMA Live, imported from MTV2. Seeking to elevate MMA’s status in the minds of viewers to the level of a full-fledged professional sport, messaging points included the return of MMA to the network which first made the sport famous, the show’s emphasis on the athletes as individuals, and the fact that Bellator MMA Live would use a more democratic, tournament-based structure to determine its champions. Media ranged from TV, to out-of-home, to digital. Targets included not just MMA fans, but also general sports fans.

Presented by:
Thomas Grayman – Senior Director, Brand and Consumer Research, Viacom Media Networks

View the presentation!

OVERVIEW

March 25, 2014
Marriott Marquis, NYC


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For more information about the ARF David Ogilvy Awards, please contact:
Zena M. Pagán: 646.465.5721 ogilvyAwards@thearf.org