ARF David Ogilvy Awards - How to Submit an Entry
First Round of Submissions
Nov. 11, 2013 (save $200)
$495 (single)/$445 (multiple)
Second Round of Submissions
Dec. 11, 2013 (save $100)
$595 (single)/$555 (multiple)
Third and Final Round of Submissions
Feb. 1, 2014
$695 (single)/$665 (multiple)
How to Submit an Entry
What are the Awards’ criteria?
The Ogilvys do not honor research methods, tools, or techniques; other awards have that job. The Ogilvys celebrate breakthrough moments when creative inspiration and research insights combine to produce a spectacular advertising campaign. A few examples of these breakthrough moments are:
When skillful analysis and creative interpretation produce ideas that help drive strategy, creative and/or media planning.
When research overcomes fear and conjecture to give life to unique advertising by providing evidence of its marketplace potential.
When the creative process exploits research to find unexpected ways of looking at and talking about a brand and its promise.
What do we recognize?
Two levels of Ogilvy Awards are given: Category Awards and Industry Awards. Category Awards honor the best research-driven campaigns within 16 specific sectors (e.g., automotive, beverage, business to business).
Winners of a Gold Category Award are automatically entered to compete against each other for the following Industry Awards:
Ogilvy Research Achievement Awards, a special honor given to a select few campaigns that demonstrate extraordinary success solving a critical research and business challenge.
Ogilvy Research Innovation Award, honoring the campaign built on the most innovative use of research, including new methods as well as imaginative use of traditional tools.
The Grand Ogilvy Award winner is chosen from among all the winning entries. Detailed information is provided on the awards category [awards category should be linked] webpage.
What are the benefits of winning an Ogilvy Award?
An Ogilvy Award is tangible proof of your industry leadership in developing and leveraging consumer insights to achieve a competitive marketing advantage.
An Ogilvy Award celebrates the strong teamwork among your creative, media and research teams by recognizing their integrated efforts in campaign development and execution.
An Ogilvy Award recognizes your research excellence, and will help attract, reward and retain top talent.
Your achievements will be celebrated by the industry press on MSN.com and by The ARF.
Who should submit?
Consumer insights are everyone’s job—research supplier, ad agency, media company, and advertiser. All are invited to submit multiple Ogilvy Award case studies. Each submission should identify those companies that contributed to the campaign, the key personnel at each company, and a single contact person for all communications.
Which campaigns are eligible?
Research must have been key in the development or execution of the campaign, but there is no requirement as to the amount or type of research conducted.
All campaigns entered in the 2014 Ogilvy awards must have run sometime in the two year period between January 2012 and December 2013.