2014 David Ogilvy Awards - Criteria & Judging
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KEY DATES

First Round of Submissions
Nov. 11, 2013 (save $200)
$495 (single)/$445 (multiple)

Second Round of Submissions
Dec. 11, 2013 (save $100)
$595 (single)/$555 (multiple)

Third and Final Round of Submissions
Feb. 1, 2014
$695 (single)/$665 (multiple)
 

Criteria & Judging

Please consider the following when putting together your sumbission.

Criteria

We are looking for brilliant stories, skillfully told and clearly focused on demonstrating the following:

  • Clearly communicated business objective, campaign development, and execution
  • Marketing strategy and big idea
  • Quality and creative execution of the driver insight
  • Research contribution to marketplace effectiveness and the business objective
  • Apparent link between the research and campaign results

Judging

There will be two rounds of judging. This includes the initial consideration of each submission, and a second consideration of those submissions that make the short list. One Gold Award will be given per category, as long as it achieves the standards of excellence set by the judges. Our highest honor, the Grand Ogilvy Award, will be given to the highest scoring Gold winner.

OVERVIEW

March 25, 2014
Marriott Marquis, NYC


Download the Entry Kit


Download the Participation Agreement

For more information about the ARF David Ogilvy Awards, please contact:
Zena M. Pagán: 646.465.5721 ogilvyAwards@thearf.org