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First Round of Submissions
Nov. 11, 2013 (save $200)
$495 (single)/$445 (multiple)
Second Round of Submissions
Dec. 11, 2013 (save $100)
$595 (single)/$555 (multiple)
Third and Final Round of Submissions
Feb. 1, 2014
$695 (single)/$665 (multiple)
The best submissions within each category below will be awarded a Gold Award, provided they meet the standard of excellence set by the ARF.
|Appliances & Electronics||TVs, radios, DVDs, cameras, stereos, computers, washers, and dish washer machines|
|Automotive||Cars, trucks, motorcycles, as well as gasoline, motor oil, servicing, and parts|
|Business-to-Business||Products and services specifically targeted to businesses|
|Consumer Services||Cable, on-demand streaming services, telecommunication, transportation, and utilities|
|Entertainment & Sports||Sporting events, teams and goods, films, music, shows, video games, plays, network, and cable branding|
|Fashion, Style, & Beauty||Beauty aids and services, clothing, cosmetics, eyewear, hair products, hosiery, jewelry, perfumes, shoes, and fashion programs|
|Financial Services||Banking, brokerage firms, credit cards, loans, and mutual funds|
|Food, Alcohol, Beverage, & Grocery||Cereals, frozen foods, canned goods, snacks, soda, water, coffee, beer, wine, and spirits|
|Government & Nonprofit||Municipal or state development, lotteries, political messages, public service messages, and nonprofit academic institutions|
|Health & Personal Care||OTC products, first aid, soaps, and deodorants|
|Household||Furniture, paints, and cleaning products|
|Pharmaceuticals||Prescription drugs, cures, treatments, disease prevention, and other medical services|
|Professional Services||Employment services, legal, real estate, and for-profit academic institutions|
|Restaurants & QSRs||Restaurants, fast food, coffee shops, and juice bars|
|Retail & eCommerce||Stores or websites providing a specialty line or general merchandise|
|Travel & Leisure||Airlines, museums, travel agencies, and services|
|Young Pro||This award honors the next generation of industry leaders. The participating Young Pro team should be 30 years of age or younger.|
|Other/Cannot be categorized||Products and services that are not applicable to other categories|
The best example of how big data was used to reveal an insight that led to an idea that drove business growth.
David vs. Goliath, new products or services, renaissance, small budgets, products and services, sustained success.
The best example of an insight that resonated across multicultural, national, regional, and global segments. Creative executions must be submitted as demonstration.
The best example that drove creative across different mediums. (i.e. How well did it translate from large to small screen?)
The campaign demonstrating the most successful use of research in the creation of superior advertising that achieved a critical business objective.
March 25, 2014
Marriott Marquis, NYC
For more information about the ARF David Ogilvy Awards, please contact:
Zena M. Pagán: 646.465.5721 ogilvyAwards@thearf.org