About the ARF David Ogilvy Awards
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KEY DATES

First Round of Submissions
Nov. 11, 2013 (save $200)
$495 (single)/$445 (multiple)

Second Round of Submissions
Dec. 11, 2013 (save $100)
$595 (single)/$555 (multiple)

Third and Final Round of Submissions
Feb. 1, 2014
$695 (single)/$665 (multiple)
 

When:
March 25, 2014
7:30pm–12:00am

Where:
New York Marriot Marquis
1535 Broadway
New York, NY

The ARF David Ogilvy Awards for Excellence in Advertising Research celebrate the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies, and advertisers.

Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards for Excellence in Advertising Research annually celebrate his spirited advocacy of research in making good advertising better, recognizing the role of consumer research in creating successful advertising. The ARF David Ogilvy Awards were inspired in 1993 when Coca-Cola sought the ARF’s assistance in integrating research into their advertising development process. So successful were the process and results, that even the creative agencies embraced it.

The Awards honor extraordinary and/or creative uses of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.

OVERVIEW

March 25, 2014
Marriott Marquis, NYC


Download the Entry Kit


Download the Participation Agreement

For more information about the ARF David Ogilvy Awards, please contact:
Zena M. Pagán: 646.465.5721 ogilvyAwards@thearf.org