The ARF 2011 David Ogilvy Awards Winners and Case Studies
 

The ARF 2011 David Ogilvy Awards Winners and Case Studies


Julia Oswald, Domino's Pizza, VP Strategy and Insights
Steve Kennedy, Domino's Pizza, Manager Strategy and Insights
Jeb Tilly, Crispin Porter + Bogusky, Associate Director, Cultural and Business Insights
Kristi Kirkeide, Crispin Porter + Bogusky, VP, Account Director
Kristin Lozon, Domino's Pizza, Manager Strategy and Insights
Alex Gronberger, Ipsos ASI, CEO
Photo by: Daniel Collazo

GRAND OGILVY AWARD WINNER:

“Pizza Turnaround” Domino’s Pizza
ADVERTISER: Domino’s Pizza
AGENCY: CP+B
MEDIA: CP+B
RESEARCH: Northstar Research Partners, Lieberman Research Worldwide, Millward Brown, The Qualitative Research Centre
Download case study »

RESEARCH ACHIEVEMENT AWARD WINNER:

“2010 United States Census” The United States Census Bureau
ADVERTISER: The United States Census Bureau
AGENCY: Draftfcb
MEDIA: Draftfcb/Initiative
RESEARCH: Applied Research and Consulting, LLC, Macro International, Maya Group, Clarion Research, GlobalHue
Download case study »

RESEARCH INNOVATION AWARD WINNER:

“Break the Cycle” U by Kotex
ADVERTISER: Kimberly-Clark
AGENCY: Organic, Inc.
MEDIA: Mindshare
RESEARCH: Marina Maher Communications, Inc., Millward Brown
Download case study »


AUTOMOTIVE

GOLD WINNER
“Shock the Sheep” Audi

ADVERTISER: Audi
AGENCY: Venables Bell & Partners
MEDIA: MediaCom
RESEARCH: 7th Sense
Download case study »

SILVER WINNER
“Subaru Owner Love” Subaru of America

ADVERTISER: Subaru of America
AGENCY: Carmichael Lynch
MEDIA: Carmichael Lynch
RESEARCH: Harris Interactive
Download case study »

BEVERAGES

GOLD WINNER
“Keep Playing” The Coca-Cola Company

ADVERTISER: The Coca-Cola Company
AGENCY: Sapient (Miami)
RESEARCH: Millward Brown, bmc
Download case study »


SILVER WINNER

“CoffeeHouse Inspirations Skinny” International Delight
ADVERTISER: International Delight
AGENCY: Horizon Media
MEDIA: Horizon Media
RESEARCH: Vizu Corporation 
Download case study »

 
BUSINESS-TO-BUSINESS

GOLD WINNER
“Cloud Power” Microsoft

ADVERTISER: Microsoft Corporation
AGENCY: JWT, Deutsch, Inc.
MEDIA: Universal McCann
RESEARCH: Hall & Partners, Penn, Schoen and Berland Associations
Download case study »

CONSUMER ELECTRONICS

GOLD WINNER
“Measuring Online Global Advertising Based on Business Value and Engagement” Intel

ADVERTISER: Intel
MEDIA: OMD
Download case study »


SILVER WINNER
“Posted by AT&T and MTV Networks Music Sites" AT&T
ADVERTISER: AT&T, MTV Networks
AGENCY: BBDO, AT&T
MEDIA: MEC
RESEARCH: Meteor Solutions
Download case study »


DIGITAL + MEDIA

GOLD WINNER
“Coming Alive with Real Crunch” Wheat Thins

ADVERTISER: Kraft Foods, Inc.
AGENCY: AKQA, The Escape Pod, Momentum Worldwide, Splendid Communications
MEDIA: KRAFT One, MediaVest, Digitas
RESEARCH: The Cambridge Group, Energy Enfuser, MISI, BuzzBack Research, Margaret Mark
Download case study »

SILVER WINNER
“Growing the Acquisition Engine” MetLife

ADVERTISER: MetLife
AGENCY: Neo@Ogilvy
MEDIA: Neo@Ogilvy
RESEARCH: Neo@Ogilvy
Download case study »

FINANCIAL SERVICES
 

GOLD WINNER
“The Green Line” Fidelity Investments

ADVERTISER: Fidelity Investments
AGENCY: Arnold Worldwide
MEDIA: MPG
RESEARCH: Plan-It Marketing, Synovate, Phoenix Marketing, GfK
Download case study »

SILVER WINNER
“Inspiring Success: How Ink from Chase is Making its Mark” Ink from Chase

ADVERTISER: JP Morgan Chase and Company
AGENCY: mcgarrybowen
MEDIA: Zenith Media
RESEARCH: MaPS, IDEO, Olson Zaltman Associates, Millward Brown, PhaseOne, Gongos
Download case study »

GOVERNMENT + NON-PROFIT + PUBLIC SERVICE

GOLD WINNER
“Autism Awareness” Autism Speaks

ADVERTISER: Autism Speaks
AGENCY: BBDO
RESEARCH: Ad Council
Download case study »

SILVER WINNER
“Pure Michigan” Michigan

ADVERTISER: Travel Michigan (State Agency for Tourism)
AGENCY: McCann Erickson Detroit
MEDIA: Universal McCann
RESEARCH: Longwoods International
Download case study »

HEALTH + PERSONAL CARE

GOLD WINNER
“Break the Cycle” U by Kotex

ADVERTISER: Kimberly-Clark
AGENCY: Organic, Inc.
MEDIA: Mindshare
RESEARCH: Marina Maher Communications, Inc., Millward Brown
Download case study »

SILVER WINNER
“Magic” Always Infinity

ADVERTISER: The Procter & Gamble Company
AGENCY: Leo Burnett
MEDIA: Starcom MediaVest Group
RESEARCH: Ipsos ASI, The Nielsen Company
Download case study »
 
HOUSEHOLD PRODUCTS

GOLD WINNER
“Arm & Hammer Secret – Double Trouble” ARM & HAMMER Cat Litter

ADVERTISER: Church & Dwight
AGENCY: Ferrara & Company
MEDIA: Maxuz
RESEARCH: Church & Dwight
Download case study »

SILVER WINNER
“Dysfunctional Relationships” Swiffer

ADVERTISER: The Procter & Gamble Company
AGENCY: The Kaplan Thaler Group
MEDIA: Starcom MediaVest Group
RESEARCH: Ipsos Understanding Unlimited, Ipsos ASI
Download case study »

INTERNATIONAL

GOLD WINNER
"Diamond Bride"
FOREVERMARK
ADVERTISER: FOREVERMARK Diamonds Private Ltd.
AGENCY: JWT
RESEARCH: JWT
Download case study »

SILVER WINNER
“Hopenhagen” The United Nations

ADVERTISER: International Advertising Association
AGENCY: OgilvyEarth
MEDIA: Mindshare, MediaEdge, OgilvyNeo,
RESEARCH: OgilvyEarth
Download case study »

MULTICULTURAL

GOLD WINNER
“2010 United States Census” The United States Census Bureau

ADVERTISER: The United States Census Bureau
AGENCY: Draftfcb
MEDIA: Draftfcb/Initiative
RESEARCH: Applied Research and Consulting, LLC, Macro International, Maya Group, Clarion Research, GlobalHue
Download case study »

SILVER WINNER
“Are You Venza?” Toyota Venza

ADVERTISER: Toyota Corporation
AGENCY: Burrell
MEDIA: Burrell
RESEARCH: Olson Zaltman Associates, Hall & Partners, The Hunter-Miller Group and Black Raspberry Consumer Insights
Download case study »

PACKAGED GOODS

GOLD WINNER
“Cadbury Caramilk 'Key to the Secret'” Cadbury Caramilk

ADVERTISER: KRAFT Confectionery Division (Cadbury)
AGENCY: The Hive
MEDIA: Jungle
RESEARCH: Ipsos, Millward Brown
Download case study »

SILVER WINNER
“Welcome to Wholesome” CRACKER BARREL

ADVERTISER: Kraft Canada
AGENCY: Draftfcb
MEDIA: MediaVest
RESEARCH: Hazelton Group, The Nielsen Company, Millward Brown
Download case study »

RETAIL + E-TAIL

GOLD WINNER
“Pizza Turnaround” Domino’s Pizza

ADVERTISER: Domino’s Pizza
AGENCY: CP+B
MEDIA: CP+B
RESEARCH: Northstar Research Partners, Lieberman Research Worldwide, Millward Brown, The Qualitative Research Centre
Download case study »

SILVER WINNER
“Search One and Done” KAYAK.com

ADVERTISER: KAYAK.com
AGENCY: Goodby, Silverstein & Partners
MEDIA: Goodby, Silverstein & Partners
RESEARCH: TNS, Goodby, Silverstein & Partners, Lombardo Consulting
Download case study »

SHOPPER MARKETING

GOLD WINNER
“Tasting is Believing” Progresso Ready-to-Serve Soups

ADVERTISER: Progresso
AGENCY: Bromley Communications
RESEARCH: Bromley Communications
Download case study »

SILVER WINNER
“EVERY CANADIAN COMMUNITY WANTS TO BE A ‘KRAFT HOCKEYVILLE’” Kraft Foods

ADVERTISER: Kraft Canada, Canadian Broadcasting Corporation, National Hockey League, NHL Players Association
AGENCY: Maclaren Momentum
MEDIA: MediaVest and Mediaprofile
RESEARCH: IPSOS Reid Canada, The Nielsen Company
Download case study »

SPORTS + ENTERTAINMENT + MEDIA

GOLD WINNER
“Hawaii Five-0/Reboot” CBS 

ADVERTISER: CBS
MEDIA: OMD
RESEARCH: The Nielsen Company, CBS Vision, Simulmedia
Download case study »

SILVER WINNER
“Launch of ‘Hot in Cleveland’” TV Land

ADVERTISER: TV Land
AGENCY: TV Land
MEDIA: Ingenuity Media Group, Spot On Media Consultants
RESEARCH: TV Land, Sterling Brands, Insight Research Group, Smith Geiger
Download case study »

The ARF congratulates the 2011 winners of the ARF David Ogilvy awards sponsored by Microsoft Advertising, Ipsos, Millward Brown, MTV Networks, The Nielsen Company and Ogilvy & Mather.

Overview

2011 David Ogilvy Awards

For more information about the Ogilvy Awards, please contact:
Zena M. Pagán
646.465.5721
OgilvyAwards@thearf.org

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