The ARF 2011 David Ogilvy Awards Winners and Case Studies

Julia Oswald, Domino's Pizza, VP Strategy and Insights
Steve Kennedy, Domino's Pizza, Manager Strategy and Insights
Jeb Tilly, Crispin Porter + Bogusky, Associate Director, Cultural and Business Insights
Kristi Kirkeide, Crispin Porter + Bogusky, VP, Account Director
Kristin Lozon, Domino's Pizza, Manager Strategy and Insights
Alex Gronberger, Ipsos ASI, CEO
Photo by: Daniel Collazo

“Pizza Turnaround” Domino’s Pizza
ADVERTISER: Domino’s Pizza
AGENCY: CP+B
MEDIA: CP+B
RESEARCH: Northstar Research Partners, Lieberman Research Worldwide, Millward Brown, The Qualitative Research Centre
Download case study »

“2010 United States Census” The United States Census Bureau
ADVERTISER: The United States Census Bureau
AGENCY: Draftfcb
MEDIA: Draftfcb/Initiative
RESEARCH: Applied Research and Consulting, LLC, Macro International, Maya Group, Clarion Research, GlobalHue
Download case study »

“Break the Cycle” U by Kotex
ADVERTISER: Kimberly-Clark
AGENCY: Organic, Inc.
MEDIA: Mindshare
RESEARCH: Marina Maher Communications, Inc., Millward Brown
Download case study »


AUTOMOTIVE

GOLD WINNER
“Shock the Sheep” Audi
ADVERTISER: Audi
AGENCY: Venables Bell & Partners
MEDIA: MediaCom
RESEARCH: 7th Sense
Download case study »

SILVER WINNER
“Subaru Owner Love” Subaru of America
ADVERTISER: Subaru of America
AGENCY: Carmichael Lynch
MEDIA: Carmichael Lynch
RESEARCH: Harris Interactive
Download case study »

BEVERAGES

GOLD WINNER
“Keep Playing” The Coca-Cola Company
ADVERTISER: The Coca-Cola Company
AGENCY: Sapient (Miami)
RESEARCH: Millward Brown, bmc
Download case study »

SILVER WINNER
“CoffeeHouse Inspirations Skinny” International Delight
ADVERTISER: International Delight
AGENCY: Horizon Media
MEDIA: Horizon Media
RESEARCH: Vizu Corporation 
Download case study »

 
BUSINESS-TO-BUSINESS

GOLD WINNER
“Cloud Power” Microsoft
ADVERTISER: Microsoft Corporation
AGENCY: JWT, Deutsch, Inc.
MEDIA: Universal McCann
RESEARCH: Hall & Partners, Penn, Schoen and Berland Associations
Download case study »

CONSUMER ELECTRONICS

GOLD WINNER
“Measuring Online Global Advertising Based on Business Value and Engagement” Intel
ADVERTISER: Intel
MEDIA: OMD
Download case study »

SILVER WINNER
“Posted by AT&T and MTV Networks Music Sites" AT&T
ADVERTISER: AT&T, MTV Networks
AGENCY: BBDO, AT&T
MEDIA: MEC
RESEARCH: Meteor Solutions
Download case study »


DIGITAL + MEDIA

GOLD WINNER
“Coming Alive with Real Crunch” Wheat Thins
ADVERTISER: Kraft Foods, Inc.
AGENCY: AKQA, The Escape Pod, Momentum Worldwide, Splendid Communications
MEDIA: KRAFT One, MediaVest, Digitas
RESEARCH: The Cambridge Group, Energy Enfuser, MISI, BuzzBack Research, Margaret Mark
Download case study »

SILVER WINNER
“Growing the Acquisition Engine” MetLife
ADVERTISER: MetLife
AGENCY: Neo@Ogilvy
MEDIA: Neo@Ogilvy
RESEARCH: Neo@Ogilvy
Download case study »

FINANCIAL SERVICES
 

GOLD WINNER
“The Green Line” Fidelity Investments
ADVERTISER: Fidelity Investments
AGENCY: Arnold Worldwide
MEDIA: MPG
RESEARCH: Plan-It Marketing, Synovate, Phoenix Marketing, GfK
Download case study »

SILVER WINNER
“Inspiring Success: How Ink from Chase is Making its Mark” Ink from Chase
ADVERTISER: JP Morgan Chase and Company
AGENCY: mcgarrybowen
MEDIA: Zenith Media
RESEARCH: MaPS, IDEO, Olson Zaltman Associates, Millward Brown, PhaseOne, Gongos
Download case study »

GOVERNMENT + NON-PROFIT + PUBLIC SERVICE

GOLD WINNER
“Autism Awareness” Autism Speaks
ADVERTISER: Autism Speaks
AGENCY: BBDO
RESEARCH: Ad Council
Download case study »

SILVER WINNER
“Pure Michigan” Michigan
ADVERTISER: Travel Michigan (State Agency for Tourism)
AGENCY: McCann Erickson Detroit
MEDIA: Universal McCann
RESEARCH: Longwoods International
Download case study »

HEALTH + PERSONAL CARE

GOLD WINNER
“Break the Cycle” U by Kotex
ADVERTISER: Kimberly-Clark
AGENCY: Organic, Inc.
MEDIA: Mindshare
RESEARCH: Marina Maher Communications, Inc., Millward Brown
Download case study »

SILVER WINNER
“Magic” Always Infinity
ADVERTISER: The Procter & Gamble Company
AGENCY: Leo Burnett
MEDIA: Starcom MediaVest Group
RESEARCH: Ipsos ASI, The Nielsen Company
Download case study »
 
HOUSEHOLD PRODUCTS

GOLD WINNER
“Arm & Hammer Secret – Double Trouble” ARM & HAMMER Cat Litter
ADVERTISER: Church & Dwight
AGENCY: Ferrara & Company
MEDIA: Maxuz
RESEARCH: Church & Dwight
Download case study »

SILVER WINNER
“Dysfunctional Relationships” Swiffer
ADVERTISER: The Procter & Gamble Company
AGENCY: The Kaplan Thaler Group
MEDIA: Starcom MediaVest Group
RESEARCH: Ipsos Understanding Unlimited, Ipsos ASI
Download case study »

INTERNATIONAL

GOLD WINNER
"Diamond Bride" FOREVERMARK
ADVERTISER: FOREVERMARK Diamonds Private Ltd.
AGENCY: JWT
RESEARCH: JWT
Download case study »

SILVER WINNER
“Hopenhagen” The United Nations
ADVERTISER: International Advertising Association
AGENCY: OgilvyEarth
MEDIA: Mindshare, MediaEdge, OgilvyNeo,
RESEARCH: OgilvyEarth
Download case study »

MULTICULTURAL

GOLD WINNER
“2010 United States Census” The United States Census Bureau
ADVERTISER: The United States Census Bureau
AGENCY: Draftfcb
MEDIA: Draftfcb/Initiative
RESEARCH: Applied Research and Consulting, LLC, Macro International, Maya Group, Clarion Research, GlobalHue
Download case study »

SILVER WINNER
“Are You Venza?” Toyota Venza
ADVERTISER: Toyota Corporation
AGENCY: Burrell
MEDIA: Burrell
RESEARCH: Olson Zaltman Associates, Hall & Partners, The Hunter-Miller Group and Black Raspberry Consumer Insights
Download case study »

PACKAGED GOODS

GOLD WINNER
“Cadbury Caramilk 'Key to the Secret'” Cadbury Caramilk
ADVERTISER: KRAFT Confectionery Division (Cadbury)
AGENCY: The Hive
MEDIA: Jungle
RESEARCH: Ipsos, Millward Brown
Download case study »

SILVER WINNER
“Welcome to Wholesome” CRACKER BARREL
ADVERTISER: Kraft Canada
AGENCY: Draftfcb
MEDIA: MediaVest
RESEARCH: Hazelton Group, The Nielsen Company, Millward Brown
Download case study »

RETAIL + E-TAIL

GOLD WINNER
“Pizza Turnaround” Domino’s Pizza
ADVERTISER: Domino’s Pizza
AGENCY: CP+B
MEDIA: CP+B
RESEARCH: Northstar Research Partners, Lieberman Research Worldwide, Millward Brown, The Qualitative Research Centre
Download case study »

SILVER WINNER
“Search One and Done” KAYAK.com
ADVERTISER: KAYAK.com
AGENCY: Goodby, Silverstein & Partners
MEDIA: Goodby, Silverstein & Partners
RESEARCH: TNS, Goodby, Silverstein & Partners, Lombardo Consulting
Download case study »

SHOPPER MARKETING

GOLD WINNER
“Tasting is Believing” Progresso Ready-to-Serve Soups
ADVERTISER: Progresso
AGENCY: Bromley Communications
RESEARCH: Bromley Communications
Download case study »

SILVER WINNER
“EVERY CANADIAN COMMUNITY WANTS TO BE A ‘KRAFT HOCKEYVILLE’” Kraft Foods
ADVERTISER: Kraft Canada, Canadian Broadcasting Corporation, National Hockey League, NHL Players Association
AGENCY: Maclaren Momentum
MEDIA: MediaVest and Mediaprofile
RESEARCH: IPSOS Reid Canada, The Nielsen Company
Download case study »

SPORTS + ENTERTAINMENT + MEDIA

GOLD WINNER
“Hawaii Five-0/Reboot” CBS 
ADVERTISER: CBS
MEDIA: OMD
RESEARCH: The Nielsen Company, CBS Vision, Simulmedia
Download case study »

SILVER WINNER
“Launch of ‘Hot in Cleveland’” TV Land
ADVERTISER: TV Land
AGENCY: TV Land
MEDIA: Ingenuity Media Group, Spot On Media Consultants
RESEARCH: TV Land, Sterling Brands, Insight Research Group, Smith Geiger
Download case study »

The ARF congratulates the 2011 winners of the ARF David Ogilvy awards sponsored by Microsoft Advertising, Ipsos, Millward Brown, MTV Networks, The Nielsen Company and Ogilvy & Mather.